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Nielsen Perspectives on COVID19

Nielsen – Perspectives on COVID-19

Nielsen has provided in-depth research and analysis outlining what’s next for consumers, marketers and measurement during the current, disrupted climate. Access the PDFs below, by topic.

The Opportunity to Drive Penetration

Marketing Effectiveness in the Time of Covid-19

Marketing on a Budget

Marketing in the Time of Covid-19 – Creative Matters

The Complex World of Your ROI

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