Programmatic & Automated TV Industry News

Few can argue that better data encourages a more informed allocation and that household-level addressable ad insertion enables refined targeting and reduced waste.
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ITN Holdings and Mediaocean have partnered to improve buy-sell automation for local broadcast TV using elements of automated intelligence and data-infusion.
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According to a new survey from Videa, 75% of industry respondents said that after a period of no progress, they agreed the nature of buying and selling local TV inventory had changed in recent years.
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March 5 marked the official start of the ATSC 3.0 voluntary rollout, but it was just the latest marker in the battle among broadcasters over how the new advanced broadcast transmission standard should be allowed to unfold.
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Programmatic TV ad spending continues to grow, with some studies pegging the U.S. programmatic TV outlay to account for 5% of total TV ad spend by next year.
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A new study by Adobe found that programmatic TV is growing, and 38% of the advertising decision makers in the U.S. plan to increase their programmatic TV budget.
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Sinclair Broadcast Group is looking to establish an advertising co-op of TV station groups, aggregating inventory and selling it using programmatic ad technology developed by Visible World.
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After an election-season squeeze, programmatic TV execs expect budgets will allow the accessing of more national linear TV inventory in 2017 as budgets for data-driven campaigns increase.
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The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug, such as the non-human traffic.
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There’s little doubt that TV stations will need to offer programmatic media buying options to advertisers. Analysis by e-Marker predicts automated platforms will be used to purchase $710 million in TV advertising this year, a three-fold jump over last year.
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