Programmatic & Automated TV Industry News

In what appears to be a political media-buying first, the majority of digital buys made during the run-up to the 2018 midterm elections were bought programmatically.
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While TV upfronts dominate much of the inside baseball media news this week, there is an ongoing, underlying truth television networks, station groups and local broadcasters must acknowledge and deal with when it comes to TV as an advertising medium, says TVB EVP and Chief Communications Officer Abby Auerbach.
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Programmatic TV ad spending is expected to reach $4.73 billion by 2020, or 6.8% of TV ad spending that year.
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Red Bee Media will provide Videa with textual metadata aimed at providing a comprehensive source for programming and ratings estimates for automated TV sales.
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Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%.
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Few can argue that better data encourages a more informed allocation and that household-level addressable ad insertion enables refined targeting and reduced waste.
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ITN Holdings and Mediaocean have partnered to improve buy-sell automation for local broadcast TV using elements of automated intelligence and data-infusion.
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According to a new survey from Videa, 75% of industry respondents said that after a period of no progress, they agreed the nature of buying and selling local TV inventory had changed in recent years.
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March 5 marked the official start of the ATSC 3.0 voluntary rollout, but it was just the latest marker in the battle among broadcasters over how the new advanced broadcast transmission standard should be allowed to unfold.
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Programmatic TV ad spending continues to grow, with some studies pegging the U.S. programmatic TV outlay to account for 5% of total TV ad spend by next year.
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