TVB’s 2017 Forward Conference was a confab of 550+ local broadcast TV leaders. Representing 60+ broadcast groups and the leading media agencies, this group of decision makers gathered to explore the economic, political, technological and viewer/consumer challenges and opportunities for local TV, across all screens, with the industry’s top thought leaders.

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Steve Lanzano, President & CEO, TVB
Perry Sook, Founder, President & CEO, Nexstar Media Group; Chairman, TVB Board of Directors


B&C Broadcaster of the Year
Presented By:
Mark Robichaux, Editorial Director, B&C and Multichannel News
2017 Recipient: Jordan Wertlieb, President, Hearst Television


Wall Street Keynote
Marci Ryvicker, Managing Director, Wells Fargo Securities


Local TV: Advanced & Automated
Rick Ducey, Ph.D., Managing Director, BIA/Kelsey
Lorne Brown, CEO, SintecMedia
Brendan Condon, President of AdMore and REVShare
Eric Mathewson, Founder & CEO, WideOrbit
Shereta Williams, President, Videa
Bill Wise, CEO, Mediaocean


Ad Council Crystal Bell Award
Presented By:
Nicole Husband, National Accounts Director, The Ad Council
2017 Recipient: Hilton Howell, Jr., Chairman, President, CEO, Gray Television Stations


Digital Monetizers: Mobile, Social, Smart TV
Catherine Badalamente, Vice President Digital Media, Graham Media Group
Kelly Abcarian, Senior Vice President for Product Leadership, Nielsen (representing Gracenote)
Elina Greenstein, Director of Channel Partnerships, GroundTruth
Shannon Kinney, Founder and Client Success Officer, Dream Local Digital
Chris Kraft, CEO, Share Rocket


Local Media Marketing Awards
Recognizing “Excellence in Local Media Marketing Solutions”
Presented by:
Artie Altman, Executive Vice President, Katz TV Group; Chairman, TVB NSAC Committee
Tim Warner, Director of Sales, WTHR, Dispatch; Chairman, TVB SSAC Committee

2017 TV Station Recipient: Angela Goodwin-Volpert, AE | WTHR-TV | Dispatch
2017 Advertising Agency Recipient: Agency: Nancy, Larkin, SVP, Managing Dir Local Media Investment, Horizon Media (LA)| Advertiser: Jack-in-the-Box


Automotive Keynote

Jason Stein, Vice President & Publisher, Automotive News


Measurement Super Session
Hadassa Gerber, SVP, Chief Research Officer, TVB

1) Local Audience Measurement: Nielsen
Jeff Wender, Managing Director, Local Media, Nielsen

2) New Measurement Analytics for Stations
Lucy Hughes, Vice President, Audience Research, Verance
Alex Petrilli, Director of Research Solutions, Sorenson Media
Ryan Reed, Director of TV & Video Innovation, Lotame

3) Local Audience Measurement: comScore
Bill Livek, Executive Vice Chairman & President, comScore


TVB NEXT (sponsored by WideOrbit)
Recognizing “Tomorrow's Media Leaders”
Presented by:
Eric Mathewson, Founder & CEO, WideOrbit
Moderated by:
Jeannine Poggi, Media Reporter, AdAge
NEXT Winners


ANA Presents
Bob Liodice, CEO, ANA
One-on-One with:
Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia


Political Super Session
1) Political Excellence in Local Media Marketing Award
Presented by:
Mark Mellman, CEO, The Mellman Group; President, American Association of Political Consultants
Michael O'Brien, Vice President, Sales, Scripps Media, Inc.; Chair, TVB Political Task Force
2017 Recipient: Agency: Brad Todd, partner, OnMessage, Inc./NMRPP | Advertiser: Chris Cox, Exec, Dir, NRA

2) Political Projections
Moderated by:
Steve Passwaiter, Vice President and General Manager, Kantar Media/CMAG
Mark Mellman, CEO, The Mellman Group; President, American Association of Political Consultants
Marty Obst, President & CEO, MO Strategies, Inc.
Corey Platt, Political Director, Democratic Governors Association
Adam Stoll, President, Target Enterprises; CEO, Bask Digital Media



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