TVB’s 2017 Forward Conference was a confab of 550+ local broadcast TV leaders. Representing 60+ broadcast groups and the leading media agencies, this group of decision makers gathered to explore the economic, political, technological and viewer/consumer challenges and opportunities for local TV, across all screens, with the industry’s top thought leaders.

Conference Presentations Available:
PowerPoints (PPT) require TVB member login to open. Members, please Click here for login assistance.
 

 

Welcome
Steve Lanzano, President & CEO, TVB
Perry Sook, Founder, President & CEO, Nexstar Media Group; Chairman, TVB Board of Directors

 

B&C Broadcaster of the Year
Presented By:
Mark Robichaux, Editorial Director, B&C and Multichannel News
2017 Recipient: Jordan Wertlieb, President, Hearst Television

 

Wall Street Keynote
Marci Ryvicker, Managing Director, Wells Fargo Securities

 

Local TV: Advanced & Automated
Moderator:
Rick Ducey, Ph.D., Managing Director, BIA/Kelsey
Panelists:
Lorne Brown, CEO, SintecMedia
Brendan Condon, President of AdMore and REVShare
Eric Mathewson, Founder & CEO, WideOrbit
Shereta Williams, President, Videa
Bill Wise, CEO, Mediaocean

 

Ad Council Crystal Bell Award
Presented By:
Nicole Husband, National Accounts Director, The Ad Council
2017 Recipient: Hilton Howell, Jr., Chairman, President, CEO, Gray Television Stations

 

Digital Monetizers: Mobile, Social, Smart TV
Moderator:
Catherine Badalamente, Vice President Digital Media, Graham Media Group
Panelists:
Kelly Abcarian, Senior Vice President for Product Leadership, Nielsen (representing Gracenote)
Elina Greenstein, Director of Channel Partnerships, GroundTruth
Shannon Kinney, Founder and Client Success Officer, Dream Local Digital
Chris Kraft, CEO, Share Rocket

 

EMMA Awards
Recognizing “Excellence in Local Media Marketing Solutions”
Presented by:
Artie Altman, Executive Vice President, Katz TV Group; Chairman, TVB NSAC Committee
Tim Warner, Director of Sales, WTHR, Dispatch; Chairman, TVB SSAC Committee

2017 TV Station Recipient: Angela Goodwin-Volpert, AE | WTHR-TV | Dispatch
2017 Advertising Agency Recipient: Agency: Nancy, Larkin, SVP, Managing Dir Local Media Investment, Horizon Media (LA)| Advertiser: Jack-in-the-Box

 

 

Automotive Keynote
Jason Stein, Vice President & Publisher, Automotive News

 

Measurement Super Session
Moderator:
Hadassa Gerber, SVP, Chief Research Officer, TVB

1) Local Audience Measurement: Nielsen
Panelist:
Jeff Wender, Managing Director, Local Media, Nielsen

2) New Measurement Analytics for Stations
Panelists:
Lucy Hughes, Vice President, Audience Research, Verance
Alex Petrilli, Director of Research Solutions, Sorenson Media
Ryan Reed, Director of TV & Video Innovation, Lotame

3) Local Audience Measurement: comScore
Panelist:
Bill Livek, Executive Vice Chairman & President, comScore

 

TVB NEXT (sponsored by WideOrbit)
Recognizing “Tomorrow's Media Leaders”
Presented by:
Eric Mathewson, Founder & CEO, WideOrbit
Moderated by:
Jeannine Poggi, Media Reporter, AdAge
Panelists:
NEXT Winners

 

ANA Presents
Bob Liodice, CEO, ANA
One-on-One with:
Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia

 

Political Super Session
1) Political EMMA Award
Presented by:
Mark Mellman, CEO, The Mellman Group; President, American Association of Political Consultants
Michael O'Brien, Vice President, Sales, Scripps Media, Inc.; Chair, TVB Political Task Force
2017 Recipient: Agency: Brad Todd, partner, OnMessage, Inc./NMRPP | Advertiser: Chris Cox, Exec, Dir, NRA

2) Political Projections
Moderated by:
Steve Passwaiter, Vice President and General Manager, Kantar Media/CMAG
Panelists:
Mark Mellman, CEO, The Mellman Group; President, American Association of Political Consultants
Marty Obst, President & CEO, MO Strategies, Inc.
Corey Platt, Political Director, Democratic Governors Association
Adam Stoll, President, Target Enterprises; CEO, Bask Digital Media

 

 

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp