Brendan Condon, President of AdMore and REVShare
32836 Wolf Store Road Temecula, CA 92592

A division of Cannella Media LLC, AdMore boasts relationships with more than 1,700 local broadcast stations, cable systems, syndicators and networks. AdMore and its sister unit REVShare are the largest long-form and short-form performance-based media platforms in North America. AdMore offers top advertisers and agencies proprietary technology to integrate trusted third-party data including Nielsen measurement and reporting systems, together with web-based tools and dashboards, to optimize the reach of their advertising campaigns. REVShare has specialized in direct-response advertising since 1992 and is one of the industry’s recognized leaders in short-form cost-per-action TV and interactive digital delivery. The two units were acquired by Cannella Response Television in January 2016 and, together, form Cannella Media, LLC based in Burlington, WI with offices in New York, Milwaukee, Los Angeles and Temecula, CA. For more information, visit

BIA Advisory Services

BIA Advisory Services Tom Buono, Founder & CEO
(703) 802-2960

Change is constant in the media industry. To help companies operating within the local media advertising and marketing landscape, BIA Advisory Services delivers vital market intelligence, strategic consulting, valuations and investment banking. Our team of industry analysts, data scientists, economists and financial analysts produce nationwide and local market advertising revenue forecasts, digital media examinations and advertiser surveys, along with detailed coverage of critical topics such as advanced TV, ATSC 3.0, digital platforms and ad fraud. BIA delivers its sales and marketing data and research in its online dashboard, BIA ADVantage.  Learn more at Email us at to setup a time to discuss your specific business needs. We look forward to partnering with you.

Business Wire
Business Wire
Richard Deleo, Chief Operating Officer
40 East 52nd Street, New York, NY 10022

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements, and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 29 offices worldwide to securely meet the varying needs of communications professionals and news consumers.

Marilyn Sartori, Director of Operations

BuzzBoard helps companies target B2B opportunities to sell solutions more efficiently. We do this by applying data science to help you acquire new customers, grow existing ones and retain both. Used by more than 100 leading media companies, BuzzBoard tracks the growth signals of more than 25M U.S. businesses alone. Each business receives a score that assesses that company's digital footprint; whether they're hiring, adding new locations and/or advertising. Leveraging BuzzBoard's data and insights, sellers are able to prospect more effectively, close bigger deals and become more productive. To receive current case studies and learn how BuzzBoard can help your organization's efforts, visit us at

Ryan Mazur, Head of Broadcast

Cadent powers the evolution of TV brand advertising. Cadent provides marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with national TV audiences across cable, broadcast and digital media, Cadent’s technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. Cadent’s national platform provides access to 100 million households, including more than 65 million addressable households, more than 200 TV service providers and 1,000 broadcasters. For more information, visit or follow @CadentTV.

Steve Walsh, EVP, Local TV

comScore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, comScore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about comScore, please visit

Extreme Reach
Extreme Reach
Bunker Sessions, VP, Sell-Side Solutions -  918-671-6700

Paula Horn, VP, Sales -  646-242-3231

Extreme Reach is the only enterprise technology that integrates TV ad delivery and video ad serving (IP "delivery") in one single platform, plus all aspects of Talent & Rights management. By bringing together these entirely different, yet interrelated functions, the company enables advertisers and their agencies to move fast while maintaining complete control of their creative assets. Publisher and programmer partners benefit from a streamlined process for distributing ad creative across all linear and non-linear platforms.

Marathon Ventures
Marathon Ventures
David Brenner, Partner
655 Third Avenue 19th Floor, New York, NY 10017

Marathon Ventures is one of the largest independent sales organizations in television and represents some of the largest companies in media. Marathon maximizes revenue from direct response and paid programming inventory by combining proprietary inventory management systems with a disciplined, data-driven sales approach that drives inventory allocation and pricing. Marathon expedites cash collections so that revenue is returned to content rights holders quickly and efficiently.

Matrix Solutions
Brenda Hetrick, Chief Revenue Officer
One Allegheny Square, Suite 500, Pittsburgh, PA 15212

Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing businesses. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit

Miller Kaplan Arase LLP
Miller Kaplan
Andrew Rosen, Partner, Media Services
4123 Lankershim Blvd., North Hollywood, CA 91602

Geoffrey C. Miller, Director, Media Services
44 Montgomery St., Suite 3701, San Francisco, CA 94104-4831
Direct: 925-387-0957 Cell: 925-997-1275

Miller Kaplan Arase is the trusted partner of more than 2,800 media properties nationwide. Our unique Web Portal allows management at the local, regional and group levels to control when, where and how they analyze their share performance. The X-Ray advertiser expenditure system provides an additional layer of precise revenue information for strategic account management, prospecting, contract negotiation and personnel evaluation. With offices in Los Angeles, San Francisco, Seattle, Denver, Las Vegas and Hailey, ID we are well-positioned to support our clients’ audit, tax, advisory, business management and royalty & licensing needs.

Mixpo, a Netsertive Company

Marta Zabaryla, Sr. Director, Sales
520 Pike Street, Suite 2400, Seattle, WA 98101
(206) 436-2743

Mixpo, a Netsertive company, is the leading creative management platform for digital advertisers and publishers. The company’s studio gives brands and resellers the tools to easily produce compelling video and rich media ads, and a simple interface to manage, measure and optimize campaigns in real time. Mixpo combines their technology with best-in-class customer service to support sales, creative services, and ad ops teams. Mixpo was acquired by Netsertive, a fast-growing digital marketing technology company enabling brands and their local retailers to work together to drive new customers in-store, in August of 2017. Learn more by visiting

Jeff Wender, Managing Director, Local Media
85 Broad Street NY, NY 10004

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population.

Rob Beesley, VP Sales
6 E 32nd St, New York, NY, 10016

Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience and any outcome to their buyers. Operative gives media companies the power of an open, data-driven and highly configurable architecture that works across all linear, digital and converged deals. A trusted partner to top global media, more than 300 companies across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Star India, and Sky, rely on Operative. More than $40B in ad revenue is managed through our platform annually. Operative: the revenue accelerant for converged media companies. For more information, visit

Ted Kramer, Vice President | Platform Development
747 3rd Avenue, New York, NY 10017

ProVantageX (PVX) is the ad technology division and flagship platform offered externally by ITN Holdings, after decades of continuous evolution and investment for internal use.  PVX offers the most advanced, fully-integrated demand-side and supply-side television and video platform powered by centralized automated intelligence. As a technology platform, PVX uniquely benefits from ITN’s extensive history creating innovative solutions designed not to sell, but to use, and pushing for real advances that maximize buying and selling performance. PVX connects vital planning, buying, and stewardship functions, creating value for marketers, their agencies and inventory suppliers by advancing the abilities and applications of marketing automation.

Erin Koller, CEO
Phone: 309-694-0727
Fax: 309-694-0728

ShareBuilders is the largest media yield management software company in the US. We service over 450 television and radio stations, and almost 20 cable MSO’s. Using sophisticated mathematical and yield management concepts, we've built software that can help stations forecast, measure inventory usage, and adjust rates to respond to changes in supply and demand. We operate with an intense commitment to customer satisfaction and service. In 2016, we merged with Efficio Solutions, providers of the leading CRM and Sales Management system in the US. Efficio created new efficiencies by helping the media industry harvest the best of technology so sellers could spend less time completing paperwork and more time selling. Both entities interface with all major TV & Radio industry partners including: WideOrbit, OSi, Marketron, and many more.

Share Rocket
Share Rocket
Chris Kraft, CEO
5080 Spectrum Dr., Suite 1000 East
Addison, TX 75001

Diana Wilkin, President, Broadcast

Share Rocket is a social media ratings and audience insights company providing broadcasters and digital publishers an easy way to measure, manage and monetize their social media equity.  Share Rocket is the emerging standard social media ratings and currency for the broadcast industry. Additional information is available at, as well as on Twitter and Facebook.

Stephen Posnock, VP, Senior Sales Manager
914-524-7600 ext. 8386

For more than 40 years, SQAD has been leading the industry with its advanced planning software, real-cost advertising data, and audience analytics tools. SQAD MediaCosts: Local provides advertising cost transparency for TV & Cable, Radio, Hispanic TV, and Out-of-Home (OOH). These proprietary cost-benchmarking databases provide subscribers greater cost intelligence, competitive analysis, media planning, and negotiation resources to help generate new revenue and expand market share. With SQAD data, local stations and station groups gain a holistic view of their local advertising landscape, helping them better compete for marketing dollars. Find out more by calling our team directly, or visiting our website at

Rajendra Khare, CEO
347 Fifth Ave. New York City, NY 10016
+1 (713) 906-2929

Founded in 2006, SureWaves is a TV Ad Tech pioneer leading the global transformation in linear TV buying and selling with 50+ technology patents. Broadcasters can now effortlessly manage end-to-end sales process across their stations through the cloud based SureWaves TV Automation Platform, powered by data driven AI/ML algorithms for superior inventory management and yield optimization. It integrates seamlessly with buyer systems using modern APIs to hasten the two-way communications for negotiations, order management and reconciliations. Importantly, SureWaves technology prepares broadcasters to be completely future-ready with support for multiple transaction models giving them full flexibility in adapting to evolving business needs.

Harry A. Jessell, Editor

Kathy Haley, Publisher

Advertising Sales: Jill Altmann, Director of Sales
610-715-9315 is the leading source of business news for broadcast television executives, managers and professionals in the U.S. Readers include C-suite executives, station GMs, sales managers, news directors, technology executives, digital chiefs and marketing/programming managers. Sign up for TVNewsCheck AM/PM newsletters for breaking news, analysis, commentary and ideas. For job openings, visits TVNewsCheck's Media Jobs.

Richard Glosser, Head of Business Development
10089 Willow Creek Road,  Suite 200 San Diego, CA 92131

Verance® Aspect™ is an audio watermarking technology that powers broadband features on broadcast television by enabling advanced, census-level audience measurement, personalization, interactivity and addressable advertising across all screens and distribution paths. Selected as a foundational component of the Next Generation TV standard, ATSC 3.0, Aspect is built on an open standard, fully compatible with the ATSC 1.0 broadcasting environment and currently being deployed by FOX, NBC, PBS and other leading broadcasters.

Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music. Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 330 million consumer products worldwide. To learn more, visit us at

Andrea Moe, Senior Director of Marketing
3390 Peachtree Road NE, Suite 400
Atlanta, GA 30326

Videa is the leading automated TV marketplace that is pioneering the way full schedule, local television advertising spots are bought and sold. Through its platform, Videa provides buyers with direct access to broadcast station advertising inventory, enabling advertisers, agencies and marketers to purchase media buys – within seconds and up to a year in advance. Videa can work with any traffic system or demand side buying platform, aligning with the unique needs of each TV station’s sales strategy. Owned by Cox Media Group, Videa was founded in January 2014. The company is headquartered in Atlanta, GA. For more information about Videa, visit

Toni Coonce, Director of Sales, North America TV Sales
1160 Battery Street, Suite 300 San Francisco, CA 94111

WideOrbit is the technology platform for media companies to connect audiences and ads, everywhere. Its mission is to simplify media buying and selling by focusing on innovation, customer delight, and value creation for both sides of media transactions. Starting with its core traffic management solution, WideOrbit centralizes operations and streamlines workflows for radio, cable, and television companies. The company continues to introduce new benefits to the media industry, including a programmatic media exchange for increasing demand for advertising inventory and improving campaign efficiency. WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, Tribune Media, Entercom Communications, Raycom Media, TEGNA, AMC Networks and many other top media companies around the world. Learn more at

Back to top

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp