Forward 19 took a c-suite look at local broadcast TV through the lens of revenue generation. 550+ executives from 60+ broadcast groups and the leading media agencies explored the economic, political, technological and viewer/consumer challenges and opportunities for local TV, across all screens, with the industry’s top thought leaders.
Forward Conference 2019 Presentations are Available for TVB Member Download
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Welcome
Steve Lanzano, President & CEO, TVB
Leo MacCourtney, President, Katz Television Group, Chairman, TVB Board of Directors
B&C Broadcaster of the Year Award
2019 recipient:
Hilton H. Howell Jr., Executive Chairman and CEO, Gray Television
Presented By:
Bill Gannon, VP/Global Editor-in-Chief, Broadcasting & Cable
Measurement Session
Moderator
Hadassa Gerber, EVP, Chief Research Officer, TVB
Panelists
Jeff Boehme, SVP, TV & Cross-Platform Research, Comscore
Kathy Doyle, EVP, Local Investment, IPG/MAGNA
Catherine Herkovic, EVP, Managing Director, Local Television, Nielsen
George Ivie, CEO & Executive Director, Media Rating Council
TIP’ing Point: Automated TV Case Studies
Moderator
Brett Jenkins, EVP, Chief Technology Officer, Nexstar; Co-Founder, TIP
Presenters
Joy Baer, President, FreeWheel Advertisers, FreeWheel
Cordie DePascale, Chief Strategy Officer, PremiumMedia360
Adam Gotlieb, CTO, Matrix Solutions
Ted Kramer, EVP, Sales, ProVantageX
Dan Lyons, President, SureWaves
Will Offeman, Chief Product Officer, WideOrbit
Jay Stevens, President, Hudson MX
Shereta Williams, President, Videa
TAB Talk Keynote: Wall Street (sponsored by BIA Advisory Services)
Intro
Tom Buono, Founder, BIA Financial Network and CEO, BIA Advisory Services
Speaker
Marci Ryvicker, Managing Director, Wolfe Research
Automotive Super-Session (sponsored by Comscore)
Intro
Steve Walsh, EVP, Local Markets, Comscore
CMO Interview
Deborah Wahl, Global Chief Marketing Officer, General Motors
Steve Lanzano, President & CEO, TVB
Luncheon Program (sponsored by Nielsen)
Intro
Catherine Herkovic, EVP, Managing Director, Local Television, Nielsen
Keynote & Interview
Bryan Biniak, CEO, Connected Travel
Karthik Rao, Chief Product & Technology Officer, Nielsen Global Media
Ad Council Catalyst Award
Presented by:
Lisa Sherman, President and CEO, Ad Council
2019 recipient: ABC Owned Television Stations
TVB Excellence Award
Recognizing “Excellence in Local Media Marketing Solutions”
2019 Recipient: Kyle Roberts, President, Smart Media Group
Political Super-Session
Moderator
Greta Van Susteren, Chief National Political Analyst, Gray Television; Host, Full Court Press with Greta Van Susteren
Forecast
Steve Passwaiter, Vice President and General Manager, Kantar CMAG
Panelists
Julie Bykowicz, National Political Reporter, The Wall Street Journal
Mark Putnam, President and Founder, Putnam Partners
Kyle Roberts, President, Smart Media Group
TVB NEXT Award (sponsored by WideOrbit)
Recognizing “Tomorrow's Media Leaders”
Presented by:
Eric Mathewson, Founder and CEO, WideOrbit
2019 recipients:
Media Buying Winner—Danielle Marble, Horizon Media
Media Sales Winner— Josie Flesher, Graham Media, KSAT
Media Planning Winner—Matthew Barbato, Zenith
TAB Talk Keynote: The Evidence Economy (sponsored by Premion)
Intro
Joel Fineman, Head of Publisher Development, Premion (a division of TEGNA)
Speaker
Josh Helfgott, VP, Product Marketing & Strategy, MadHive
2025: Visionary Views
Moderator
Angela Betasso, Former Chief Revenue Officer, Tribune Broadcasting
Panelists
Anne Schelle, Managing Director, Pearl TV
Tim Spengler, President, M1, Dentsu Aegis Network Americas
Jordan Wertlieb, President, Hearst Television
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