Forward 19 took a c-suite look at local broadcast TV through the lens of revenue generation. 550+ executives from 60+ broadcast groups and the leading media agencies explored the economic, political, technological and viewer/consumer challenges and opportunities for local TV, across all screens, with the industry’s top thought leaders.

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Welcome

Steve Lanzano, President & CEO, TVB

Leo MacCourtney, President, Katz Television Group, Chairman, TVB Board of Directors


B&C Broadcaster of the Year Award


2019 recipient:


Hilton H. Howell Jr., Executive Chairman and CEO, Gray Television

Presented By:

Bill Gannon, VP/Global Editor-in-Chief, Broadcasting & Cable


Measurement Session

Moderator

Hadassa Gerber, EVP, Chief Research Officer, TVB

Panelists


Jeff Boehme, SVP, TV & Cross-Platform Research, Comscore

Kathy Doyle, EVP, Local Investment, IPG/MAGNA

Catherine Herkovic, EVP, Managing Director, Local Television, Nielsen



George Ivie, CEO & Executive Director, Media Rating Council



TIP’ing Point: Automated TV Case Studies

Moderator

Brett Jenkins, EVP, Chief Technology Officer, Nexstar; Co-Founder, TIP

Presenters

Joy Baer, President, FreeWheel Advertisers, FreeWheel

Cordie DePascale, Chief Strategy Officer, PremiumMedia360

Adam Gotlieb, CTO, Matrix Solutions

Ted Kramer, EVP, Sales, ProVantageX

Dan Lyons, President, SureWaves

Will Offeman, Chief Product Officer, WideOrbit

Jay Stevens, President, Hudson MX


Shereta Williams, President, Videa


TAB Talk Keynote: Wall Street (sponsored by BIA Advisory Services)

Intro


Tom Buono, Founder, BIA Financial Network and CEO, BIA Advisory Services

Speaker


Marci Ryvicker, Managing Director, Wolfe Research


Automotive Super-Session (sponsored by Comscore)

Intro

Steve Walsh, EVP, Local Markets, Comscore

CMO Interview

Deborah Wahl, Global Chief Marketing Officer, General Motors

Steve Lanzano, President & CEO, TVB


Luncheon Program (sponsored by Nielsen)

Intro

Catherine Herkovic, EVP, Managing Director, Local Television, Nielsen

Keynote & Interview

Bryan Biniak, CEO, Connected Travel

Karthik Rao, Chief Product & Technology Officer, Nielsen Global Media


Ad Council Catalyst Award

Presented by:

Lisa Sherman, President and CEO, Ad Council


2019 recipient: ABC Owned Television Stations


TVB Excellence Award

Recognizing “Excellence in Local Media Marketing Solutions”

2019 Recipient: Kyle Roberts, President, Smart Media Group


Political Super-Session

Moderator

Greta Van Susteren, Chief National Political Analyst, Gray Television; Host, Full Court Press with Greta Van Susteren

Forecast

Steve Passwaiter, Vice President and General Manager, Kantar CMAG

Panelists

Julie Bykowicz, National Political Reporter, The Wall Street Journal

Mark Putnam, President and Founder, Putnam Partners

Kyle Roberts, President, Smart Media Group


TVB NEXT Award (sponsored by WideOrbit)

Recognizing “Tomorrow's Media Leaders”

Presented by:

Eric Mathewson, Founder and CEO, WideOrbit

2019 recipients:

Media Buying Winner—Danielle Marble, Horizon Media

Media Sales Winner— Josie Flesher, Graham MediaKSAT

Media Planning Winner—Matthew Barbato, Zenith


TAB Talk Keynote: The Evidence Economy (sponsored by Premion)

Intro

Joel Fineman, Head of Publisher Development, Premion (a division of TEGNA)

Speaker

Josh Helfgott, VP, Product Marketing & Strategy, MadHive


2025: Visionary Views

Moderator

Angela Betasso, Former Chief Revenue Officer, Tribune Broadcasting

Panelists

Anne Schelle, Managing Director, Pearl TV

Tim Spengler, President, M1, Dentsu Aegis Network Americas

Jordan Wertlieb, President, Hearst Television


 


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