Angela Betasso
Chief Revenue Officer, Tribune Broadcasting

Angela has served as Tribune’s Chief Revenue Officer since January 2016. She is responsible for the strategic management and leadership of all top line revenue for Tribune Broadcasting’s 42 owned or operated TV stations including digital revenue, and multiple multicast networks, totaling over $1.4B. Prior to joining Tribune Broadcasting as SVP of Sales, Betasso worked at Gannett & Belo Corp as VP of Sales. Betasso has also held several executive management positions at WFAA-TV. Betasso is a member of the TVB Executive Board and has been awarded numerous media honors including: the 2012 American Women in Media Silver Award of Excellence and Television Week’s 2008 TV Managers of the Year Award for SW Region. .

Kathy Doyle
EVP, Local Investment, IPG/MAGNA

A 20+ year veteran of IPG/MAGNA, Kathy oversees all local activity for clients such as Amazon, BMW, Coca-Cola, Arby’s, CVS and Sony, among many others. Kathy believes that client success in the local market is achieved through leverage, knowledge & relationships that drive effective strategic execution. She manages a team that executes hundreds of local retail events for a multitude of clients on an annual basis. Kathy represents the agency with involvement in several industry associations, such as the 4A's, Nielsen and the TVB.

Joan FitzGerald
SVP - Advanced TV, PremiumMedia360

Joan is renowned for her proven ability to help buyers and sellers realize greater profit through better data, improved efficiency and reduced costs. Joan’s career at solutions providers PremiumMedia 360 and TiVO, and measurement providers Comscore and Nielsen/Arbitron, focuses on TV, radio and digital media success using data strategies that enable revenue growth through machine learning-based automation, audience targeting and outcomes-based measurement. Working with broadcasters and their ad agency partners, Joan has been a driving force behind advances in data automation and helping the industry reclaim revenue by reconciling TV and OTT advertising dollars in hours, not months.

Hadassa Gerber
EVP, Chief Research Officer, TVB

Hadassa Gerber was named Chief Research Officer of TVB in June 2014. She joined TVB from the Syndicated Network Television Association (SNTA), where she served as the Director of Research and Systems for 12 years. Prior to joining SNTA in 2002, she spent 20 years serving in several senior and executive director roles for leading advertising agencies including Y&R, Media Edge, DeWitt Media and McCannErickson. Known as an industry thought leader in traditional media analytics, media strategy and digital, Hadassa has worked with numerous blue-chip companies, agency executives and brand managers to help develop innovative solutions to complex marketing challenges and maximize return on investment. She has experience across all facets of the media services industry including strategic planning, media research, budgeting, targeting, channel selection and activation.

Adam Helfgott
CEO, MadHive

MadHive is building the next generation of technology to transition the television advertising industry to digital. At MAD Network, Helfgott leads the innovative digital advertising protocol leveraging cryptography and blockchain. Early on, Helfgott quickly recognized the need for new industry standards. Along with IBM and Tegna, he established the non-profit consortium, AdLedger. Its mission is to define and implement technical standards and solutions for digital media and blockchain industries. Today AdLedger encompasses more than 60 members representing brands, publishers, agencies and tech companies, including the Top 4 Agencies.

George Ivie
CEO & Executive Director, Media Rating Council

George is the Executive Director and CEO of the Media Rating Council, a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. Mr. Ivie's background includes 30 years of experience in media research auditing, oversight and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations.

Steve Lanzano
President & CEO, TVB

Steve Lanzano is President and CEO of TVB. Steve joined TVB as president on January 1, 2010. He came to the association from MPG U.S., where he was the chief operating officer. Previously he was the CEO of Mediaedge:cia, responsible for overseeing the agency’s operations across the U.S. and Canada, and global media director at sister agency Mindshare, where he was responsible for the American Express business.

Leo MacCourtney
President, Katz Television Group; Chairman, TVB Board of Directors

In his role as President, Leo focuses on driving TV business development, both linear and digital, while overseeing the overall strategic sales direction for the company. Under Leo’s leadership, Katz Television Group serves over 70% of the country, covering 188 of the 210 markets. Leo’s extensive background in media advertising began when he joined WERE radio in Cleveland, Ohio. In 1981, Leo left radio to join Blair Television as an account executive. He was promoted to President and CEO of Blair Television in 1998, a position he held for nine years. In 2007, Leo joined Katz Television Group. In March of 2012, Leo was appointed President of the Katz Television Group. Leo is currently the Chairman of TVB.

Steve Passwaiter
Vice President and General Manager, Kantar/CMAG

Steve Passwaiter is Vice President and General Manager for CMAG, Kantar’s political advertising intelligence unit located in Washington, DC. Steve joined Kantar/CMAG in 2015 and has experience in broadcast sales management, consulting and media research. Prior to joining Kantar Media, Steve was a Board Advisor to Sportsdigita, a digital sports marketing firm, and VP, Business Development for BIA/Kelsey. Steve’s broadcast career includes newspaper, radio and TV experience including leading the local sales staffs at WDCA-TV and WUAB-TV.

Kyle Roberts
President, Smart Media Group

Kyle Roberts established Smart Media Group in 2005 with three goals in mind: service, research and value. Since then SMG has become one of the premier media buying agencies in the country, working with some of the biggest names in politics and business. Kyle has over 3 decades of experience as a media buyer at every level. He’s managed advertising strategy for all the major political committees, campaigns for president, senate, governor, house, state, local, as well as numerous public policy, referendum and corporate campaigns across the country.

Marci Ryvicker
Managing Director & Senior Equity Analyst, Wolfe Research

At Wolfe Research, Marci Ryvicker’s specific focus is on diversified entertainment, broadcast, outdoor and cable/satellite. Her companies under coverage equate to ~$700B in market cap. Ms. Ryvicker began her career as a certified public accountant at PricewaterhouseCoopers. She next became a sell-side analyst at Wells Fargo Securities (then Wachovia), where she served between 2002 and 2018. Ms. Ryvicker is known for her deep bottoms-up analysis of the various media sub-sectors and is often cited in a wide range of publications. She is known for her expertise in broadcast (retrans, M&A, political and ATSC 3.0 are key themes) as well as outdoor and radio.

Anne Schelle
Managing Director, Pearl TV

Pearl TV is a business alliance of 8 of the larger broadcast TV companies with a shared interest in exploring forward-looking opportunities, including innovative ways of promoting local TV content and developing digital media and wireless platforms for the broadcast industry. Anne has more than two decades of wireless
and media industry experience. She was founder and President of APS Connext and served as senior advisor to the NAB and as Executive Director of the Open Mobile Video Coalition. Anne was a founding management team member for several companies, including the nation’s first commercial digital cellular network. Anne currently services on the Board of the Advanced Television Systems Committee (ATSC) and is working on the advancement of the new Next Gen TV standards.

Jason Stein
Publisher, Automotive News

Jason Stein directs the editorial and commercial operations of one of the world’s largest automotive business-to-business media organizations. Mr. Stein joined Automotive News as a Detroit-based reporter in 2003 before transferring to Automotive News Europe’s headquarters. He was named publisher of Automotive News Europe, a responsibility that included management of the news and commercial operations, covering 32 European countries. Mr. Stein moved back to Detroit to oversee the editorial operations of Automotive News and became publisher. In 2016, he oversaw the launch of two new media products: Automotive News Canada and Fixed Ops Journal. In 2019, Automotive News Mexico was launched as a digital and print product.

Greta Van Susteren
Chief National Political Analyst, Gray Television

Greta Van Susteren is currently Chief National Political Analyst and host of Full Court Press for Gray TV. She is the anchor of Voice of America weekly TV program Plugged In about foreign policy, which airs worldwide. Formerly an anchor at CNN, Fox News Channel and MSNBC, Greta has interviewed many world leaders including Jimmy Carter, Presidents Clinton, Bush, Obama, Trump and many others. She has also interviewed prominent foreign leaders, business leaders and figures in the entertainment and sports world. Before her journalism career, Van Susteren was a practicing lawyer, representing various clients in civil and criminal cases during her career as a trial attorney.

Deborah Wahl
Chief Marketing Officer, Cadillac

With decades of experience in implementing transformative corporate strategies, Deborah’s role as CMO is to accelerate the growth of the iconic American brand, identifying and leveraging modern channels and business approaches to bring value to Cadillac’s consumers. Prior to joining Cadillac, Deborah served as SVP and CMO for McDonald’s, where she played a key role in the brand’s turnaround. Deborah has held a number of senior leadership positions including SVP and CMO, Pulte Group; VP and CMO, Chrysler; VP of Marketing, Lexus; and more. She made the Forbes Most Influential CMO list in 2018 and in 2017 was named No. 3 on the list of most innovative CMOs by Business Insider.

Steve Walsh
EVP, Local Markets, Comscore

Steve Walsh has spent his entire career pushing the envelope in audience measurement research. He says his mission at Comscore is to put this knowledge to work, transforming the local audience measurement ecosystem to provide a better understanding of real consumers’ viewing behavior and how that aligns with the products they purchase. In his role, Mr. Walsh works closely with TV station owners as well as management, sales and research teams to demonstrate how Comscore can provide a cross-platform audience measurement solution unlike any other.

Shereta Williams
President, Videa

Shereta brings two decades of professional and industry experience to Videa. As President, Shereta leads the organization’s overall strategic and product direction. Shereta has over ten years of experience with Cox in various investment, strategy and development roles focused on digital media and broadcast TV. Prior to Videa, she served as Managing Director at a financial start-up focused on algorithmic trading, and she began her career in Mergers and Acquisitions at Lazard. Shereta is passionate about developing products and services that solve large scale problems.

Jim Wilson
President, Premion, TEGNA

Jim Wilson has spent 20+ years at the forefront of transforming Media and Technology businesses. He founded and leads Premion, TEGNA’s OTT advertising business. Previously, he launched Universal Studios’ games business and delivered global hit games. As CEO of Atari, he led its successful transformation from a retail to digital publisher and restructured its parent company leading to its sale. As COO of TouchTunes, he delivered new growth ahead of its sale. Earlier on, he held management roles at Universal Studios, Sony Wonder and Disney.

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