BIA Advisory Services

BIA Advisory Services Tom Buono, Founder & CEO
(703) 802-2960

In a data-centric environment, access to reliable intelligence, insights and analysis is key to enabling nimble media companies. Rely on BIA Advisory Services for the broadcast industry’s leading nationwide and local market forecasts, market research, advertiser surveys and financial valuations. Our team of analysts, data scientists and economists focus solely on the business of local advertising to deliver the most reliable, comprehensive and forward-thinking strategic and tactical assessments that drive businesses forward. See what we’re up to: Email us at to arrange a time to discuss your specific questions. We look forward to partnering with you.

Business Wire
Business Wire
Sarah Shepard, Group Vice President
40 East 52nd Street, 14th Floor, New York, NY 10022

Business Wire, a Berkshire Hathaway company, is the global leader in news release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals, and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX Network. Business Wire has 18 newsrooms worldwide to meet the needs of communications professionals and news media. Learn more at Follow us on Twitter @businesswire.

Ryan Mazur, Head of Broadcast

Cadent powers the evolution of TV brand advertising. Cadent provides marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with national TV audiences across cable, broadcast and OTT, Cadent’s technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. In the US, Cadent’s national platform provides access to 100 million households. For more information, visit or follow @CadentTV.

Steve Walsh, EVP, Local Markets

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.

Michael Wehner, GM/SVP, Payment Solutions
30 Irving Place, 10th Floor, New York, NY 10003

FastPay is a financial technology platform that reduces friction across the media landscape by enabling faster payments and lowering costs for suppliers, advertisers, and media buyers. Since its inception in 2009, FastPay has accelerated the movement of more than $6B by providing customers with shorter process times, increased visibility, and the highest invoice approval and payment throughput in the industry. With the FastPay Network, suppliers can get paid faster, while reducing costs and bringing predictability to the AR collection/process. For more information, please visit

Michael McHugh, SVP, Media eBusiness

FreeWheel is a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, the company is revolutionizing the way publishers and marketers transact across all screens, data types, and sales channels. Founded in 2007, and then acquired by Comcast in 2014, FreeWheel is spearheading the modernization of premium video advertising to improve ROI and efficiency.

Hudson MX
Jay Stevens, President
575 Broadway, 6th Floor, New York, NY 10012

By creating modern software that empowers the local buyer of the future, Hudson MX is leveling the playing field between local TV buyers and their digital media peers. In 2019 its BuyerAssist™ platform was used to process $2 billion of local media buys for 30 leading agencies in 210 markets, servicing more than 300 national national advertisers. The world’s most respected media agencies and sellers are partnering with the Company to bring the process of local TV buying into the 21st Century for the benefit of today’s advertisers. Hudson MX is looking to build on its initial success and expand its offerings by recruiting the best and brightest for its New York and Atlanta dual headquarters. Learn more about Hudson MX at, LinkedIn and on Twitter (@HudsonMXinc).

Steve Passwaiter, VP/General Manager, Kantar CMAG
1111 19th St., NW, Washington, DC 20036

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, only Kantar can capture, categorize, and deliver a fast, centralized view of competitive ad activity across digital and traditional media.

Marathon Ventures
Marathon Ventures
David Brenner, Partner
675 Third Avenue 11th Floor, New York, NY 10017

Marathon Ventures is one of the largest independent sales organizations in television and represents some of the largest companies in media. Marathon maximizes revenue from direct response and paid programming inventory by combining proprietary inventory management systems with a disciplined, data-driven sales approach that drives inventory allocation and pricing. Marathon expedites cash collections so that revenue is returned to content rights holders quickly and efficiently.

Matrix Solutions
Brenda Hetrick, Chief Revenue Officer
One Allegheny Square, Suite 500, Pittsburgh, PA 15212

Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing businesses. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit

Media Payments Inc.
Media Payments, Inc.

Jim Hughes, CEO
600 Galleria Pkwy., Suite 150, Atlanta, GA 30339

MPI is a fully automated payment solution for the media industry. Leveraging proprietary technology, MPI Portal software enables media buyers to facilitate electronic payment and payment remittance to stations and station groups greatly reducing or eliminating today's manual processing. Through MPI's proprietary technology and process, buyers and stations can send and receive media buy payments electronically with real-time notification through the life of a payment, creating a more accurate, efficient, and reliable network. The process also reduces significant challenges experienced by Buyers and Stations in dispersing and receiving funds for media.

Miller Kaplan
Miller Kaplan
Andrew Rosen, Partner, Media Services
818-487-1171 |

Stephen Scadden, Director, Media Services
818-487-1563 |

4123 Lankershim Blvd., North Hollywood, CA 91602

Miller Kaplan is the trusted partner of more than 2,800 media properties nationwide. Our unique Web Portal allows management at the local, regional and group levels to control when, where and how they analyze their share performance. The X-Ray advertiser expenditure system provides an additional layer of precise revenue information for strategic account management, prospecting, contract negotiation and personnel evaluation. With offices in Los Angeles, San Francisco, Seattle, Denver, Las Vegas and Hailey, ID we are well-positioned to support our clients’ audit, tax, advisory, business management and royalty & licensing needs.

Catherine Herkovic, SVP, Client Solutions
85 Broad Street NY, NY 10004

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

Fatou Bah, Marketing Manager, Global Events
6 East 32nd Street, 3rd Floor New York, NY 10016

Operative is the preferred broadcast management for linear and digital, and a software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Since 2000, Operative has grown to over 1200+ employees in 12 offices around the world and processes more than $40 billion in linear and digital advertising revenue for the best-known companies in the industry. For more information, visit

John Vilade, Head of Sales
521 Fifth Ave, New York, NY 10175

Premion, a division of TEGNA, is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. With directly-sourced inventory from 125+ premium publishers, Premion delivers transparency and brand safety and makes it easy for advertisers to target and reach engaged audiences at scale. For more information, visit

Joan FitzGerald, SVP Advanced TV
703 927 2744

PremiumMedia360, the leading advertising data automation company, helps broadcasters and advertising agencies reclaim lost revenue, reduce operating costs and deliver superior customer service by providing instant, error-free, 2-way, centralized data communication and automated reconciliation using advanced automation technology. Its intelligent, open-source data management platform, Guidance Intelligent Assistant (GIA™) Cloud, integrates with advertising buyer and seller media software systems to seamlessly connect, synchronize data and automatically detect discrepancies, making advertising data reliable and error-free. Acting as a universal translator, GIA Cloud has reformatted, automated and synchronized the data flow of more than $1 billion dollars in TV media sales to-date. To learn more,

Ted Kramer, Executive Vice President, Platform Sales
747 3rd Avenue, New York, NY 10017

ProVantageX (PVX) utilizes the power of automation and data application to bring value and operational efficiency to the local television buying community. PVX establishes the first two-way connection between local buyers and sellers in the country. Our platform allows media professionals to focus more time on strategic creativity and adding value. Through technology, we offer tools that will reduce or eliminate some of the time consuming tasks that drive labor costs and hours. PVX uses a proprietary tool to map programs to PVX curated program data base. This feature elevates the local investment process in ways previously thought impossible. This includes the blending of qualitative and quantitative data for optimization, precision campaign design, direct third party data activation, and deep dive qualitative analytics.

Heather McCrea, Business Development Executive
19 Railroad Place, Suite 204 Saratoga Springs, NY 12866
518-831-5200 x168

Railroad19 is a software consulting group focused on helping media companies build custom solutions for Ad Sales and Operations. For over 20 years, we have helped fill the gaps between off-the-shelf vendor platforms as well as build new custom applications to solve our clients’ unique needs in the marketplace. Our goal is to help our partners retain their IP and transform the “build vs buy” paradigm into a “build and buy” solution. At Railroad19 we truly believe that it’s “Your Roadmap, Not Ours.”

ShareBuilders | Efficio
Erin Koller, CEO
90 Eastgate Drive
Washington, IL 61571

ShareBuilders | Efficio: your partners in sales growth, delivering sophisticated software and expert consulting to hundreds of television and radio sales organizations in the U.S. and Canada. ShareBuilders’ software uses mathematical and yield management concepts to forecast, measure inventory usage, and adjust rates to respond to changes in supply and demand, while a dedicated consultant and analyst team serve as your sounding board and data experts. Efficio CRM creates new efficiencies so sellers spend less time completing paperwork and more time selling. ShareBuilders and Efficio integrate with each other to bring pending and billing information into ShareBuilder, leading to better forecasting and pricing decisions. Both tools interface with all major TV & Radio industry partners including: WideOrbit, OSi, and Strata, as well as custom integrations.

Dan Lyons, President
347 Fifth Ave. New York City, NY 10016
+1 (713) 906-2929

Founded in 2006, SureWaves is a TV Ad Tech pioneer leading the global transformation in linear TV buying and selling with 50+ technology patents. Anna, an advanced AI driven Order Fulfillment Solution from SureWaves, acts as a Revenue Optimization Brain for TV stations, utilizing systematic business rules to make automated decisions on behalf of buyers and sellers. It integrates seamlessly with traffic systems using modern APIs and Smart Process Automation technology to offer a turn-key solution to the preemption, audience delivery and commercial reconciliation process, thus, saving thousands of hours in complex repetitive tasks, and millions in missed revenue opportunity for the TV station. Importantly, SureWaves technology further prepares the Broadcasters to be completely future-ready with support for multiple transaction models giving them full flexibility in adapting to evolving business needs and tap into new revenue streams.

Harry A. Jessell, Editor

Kathy Haley, Publisher

Advertising Sales: Jill Altmann, VP, Sales
610-715-9315 is the leading source of business news for broadcast television executives, managers and professionals in the U.S. Marketing partnerships include digital display advertising, event sponsorships, sponsored content, emails and webinars. Sign up for TVNewsCheck AM/PM newsletters for breaking news, analysis, commentary and ideas. For job openings, visit TVNewsCheck's Media Jobs.

Jo Kinsella, CRO & EVP
1412 Broadway 22nd Fl, Suite 2205 New York, NY 10018
212 -500-1195

TVSquared is the worldwide leader in TV attribution. Thousands of brands, agencies and networks in more than 70 countries use its ADvantage platform to generate real-time performance insights to measure and optimize TV-driven response, maximize spend and improve local, national and global campaign effectiveness – whether it’s linear, OTT, VOD or more. Learn more at

Richard Glosser, Head of Business Development
10089 Willow Creek Road,  Suite 200 San Diego, CA 92131

Verance® content measurement and enhancement solutions are at the forefront of innovation and set the industry standard for television, movies and music. The Aspect™ watermark powers broadband features on broadcast television by enabling advanced, census-like audience measurement, personalization, interactivity and addressable advertising across all screens and distribution paths. Selected as a foundational component of the ATSC 3.0 Next Generation TV standard, Aspect is fully compatible with the ATSC 1.0 broadcasting environment and currently being deployed by FOX, NBC, PBS and other leading broadcasters. For more information, visit

Andrea Moe, Senior Director of Marketing
3390 Peachtree Road NE, Suite 400
Atlanta, GA 30326

Videa is the leading automated TV marketplace that is pioneering the way full schedule, local television advertising spots are bought and sold. Through its platform, Videa provides buyers with direct access to broadcast station advertising inventory, enabling advertisers, agencies and marketers to purchase media buys – within seconds and up to a year in advance. Videa can work with any traffic system or demand side buying platform, aligning with the unique needs of each TV station’s sales strategy. Owned by Cox Media Group, Videa was founded in January 2014. The company is headquartered in Atlanta, GA. For more information about Videa, visit

Toni Coonce, Director of Sales, North America TV Sales
1160 Battery Street, Suite 300 San Francisco, CA 94111

WideOrbit is the technology platform for media companies to connect audiences and ads, everywhere. Its mission is to simplify media buying and selling by focusing on innovation, customer delight, and value creation for both sides of media transactions. Starting with its core traffic management solution, WideOrbit centralizes operations and streamlines workflows for radio, cable, and television companies. The company continues to introduce new benefits to the media industry, including a programmatic media exchange for increasing demand for advertising inventory and improving campaign efficiency. WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, Tribune Media, Entercom Communications, Raycom Media, TEGNA, AMC Networks and many other top media companies around the world. Learn more at Learn more at

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