The main-stage General Session will showcase leading experts on the issues of the day. Following the General Session join us for an afternoon of Thought Leader Forums, see below.


Stay tuned for agenda and speaker announcements.

Welcome
Steve Lanzano, President & CEO, TVB
Leo MacCourtney, President, Katz Television Group; Chairman, TVB Board of Directors

B&C Broadcaster of the Year Award
Presented by:
Bill Gannon, Vice President & Global Editor-in-Chief, Broadcasting & Cable
Recipient:
Emily Barr, President & CEO, Graham Media Group

TIP’ing Point: Automated TV
Host:
Brett Jenkins, Executive Vice President, Chief Technology Officer, Nexstar; Co-Founder, TIP
Presenters:
Cordie DePascale, Chief Strategy Officer, PremiumMedia360
Mark Gorman, CEO, Matrix Solutions
Ted Kramer,
EVP, Sales, ProVantageX
Dan Lyons, President, SureWaves
Bruce Roberts, President, WideOrbit
Additional presenters TBA

Wall Street Keynote
Steve Cahall, Managing Director, Senior Analyst – Media & Advertising, Wells Fargo Securities

The Future of Measurement
Moderator:
Hadassa Gerber, EVP, Chief Research Officer, TVB
Panelists:
Emily Barr, President & CEO, Graham Media Group
Peter Bradbury, Chief Commercial Officer, Nielsen
Jennifer Hungerbuhler, EVP, Managing Director, Local Audio & Video Investment, Amplifi, Dentsu Media
Bill Livek, Chief Executive Officer and Executive Vice Chairman, Comscore

Break (sponsored by ProVantageX)

TVB Excellence Awards
Presented by:
Steve Lanzano, President & CEO, TVB
Honoring Career Achievement
Recipient: Bill Fine, Retired President and General Manager, WCVB Channel 5 Boston
Honoring The Political Agency of the Year

Recipient: Robin D. Roberts, President & CEO, National Media Group

Automotive One-on-One
Host:
Michelle Krebs, Executive Analyst, Cox Automotive
Guest:
Matt VanDyke, Director, U.S. Marketing, Ford Motor Company

Ad Council Catalyst Award
Presented by:
Lisa Sherman, President & CEO, Ad Council

The New Normal: How brands can reach consumers in a C-19 world
Justin LaPorte, VP, Local Audience Insights, Nielsen

NEXT Awards
Presented by:
Eric Mathewson, Founder & CEO, WideOrbit

Political Session
Moderator:
Carl Hulse, Chief Washington Correspondent, The New York Times; Managing Editor, First Draft
Speakers TBA

Political Forecast
Steve Passwaiter, Vice President and General Manager, Kantar CMAG

CMO Panel
Host:
Bob Liodice, CEO, ANA
Guests:
Casey Hurbis, CMO, Quicken Loans (Rocket Mortgage by Quicken Loans)
Julie Roy, VP, Marketing Strategy & Messaging, DSW Designer Shoe Warehouse

Customize your afternoon with our 30 minute Thought Leader Forums. Each set of forums offers valuable content for Broadcasters (management, sales, research and ad tech) and Customers (agency buyers, planners and advertisers). This is a “must see” afternoon for your entire team!

Forums Set #1

Business Development: Medical
Moderator: Brian Wexler, SVP, Business Development, TVB
Speaker: Bruce Foster, Chief Operating Officer and Chief Marketing Officer, Florida Dental

Automated TV: Demonstration
Moderator: Brett Jenkins, Executive Vice President, Chief Technology Officer, Nexstar; Co-Founder, TIP
Each session will demonstrate a key benefit of buy/sell system interoperability between 2 platforms using TIP standards.
Participating system providers include: Matrix, PremiumMedia360, ProVantageX, SureWaves, WideOrbit, others TBA.

Measurement: Local TV Impressions & Advancing Local Addressable
(sponsored by Nielsen)
Moderator: Kelly Abcarian, Senior Vice President Product Leadership, Nielsen
Speaker: TBA

Looking Forward: TVB NEXT Executive Interviews (sponsored by WideOrbit)
Moderator: Eric Mathewson, Founder & CEO, WideOrbit
Speaker: Kathy Doyle, EVP, Managing Director, Local Investment, IPG/MAGNA
Additional Speakers: TBA

Forums Set #2

Business Development: Digital
Moderator: David Buonfiglio, VP, Digital, TVB
Speaker: Justin Cerone, Founder and CEO, Lincoln Digital Group

Business Development: Furniture
Moderator: Brian Allers, SVP, Business Development, TVB
Speaker: Greg Crowley, Owner, Crowley Furniture

Automated TV: Demonstration
Moderator: Brett Jenkins, Executive Vice President, Chief Technology Officer, Nexstar; Co-Founder, TIP
Each session will demonstrate a key benefit of buy/sell system interoperability between 2 platforms using TIP standards.
Participating system providers include: Matrix, PremiumMedia360, ProVantageX, SureWaves, WideOrbit, others TBA.

Measurement: Automotive & Political Audience Data (sponsored by Comscore)
Moderator: Steve Walsh, EVP, Local Markets & National Networks, Comscore
Speaker: Tracey Chavez, EVP, Publicis Local Media
Speaker: Alex Lundry, Co-Founder & Chief Product Officer, Deep Root Analytics
Additional Speakers: TBA

Forums Set #3

Business Development: Home Improvement
Moderator: Brad Seitter, EVP, Business Development, TVB
Speaker: Duane Charping, President & Founder, Roof Fix
Speaker: Albert Cantu, Account Executive, KENS5-CBS (TEGNA)

Automated TV: Demonstration
Moderator: Brett Jenkins, Executive Vice President, Chief Technology Officer, Nexstar; Co-Founder, TIP
Each session will demonstrate a key benefit of buy/sell system interoperability between 2 platforms using TIP standards.
Participating system providers include: Matrix, PremiumMedia360, ProVantageX, SureWaves, WideOrbit, others TBA.

Looking Forward: Adaptive Audience Fulfillment (sponsored by Imagine Communications)
Moderator: TBA
Speaker: Graham Heap, Senior Director of Product Management, Imagine Communications
Speaker: Robert Malcolm, Chief Marketing Officer, Imagine Communications

Looking Forward: The Future of CTV and Local OTT (sponsored by MadHive)
Moderator: Adam Helfgott, CEO, MadHive
Speaker: Michael Page, VP Digital Sales, FOX Television Sales
Speaker: Jim Wilson, CEO Talon Outdoor US

Forums Set #4

Business Development: Automotive
Moderator: Steve Sturm, Executive Automotive Consultant, TVB
Speaker: TBA

Automated TV: Demonstration
Moderator: Brett Jenkins, Executive Vice President, Chief Technology Officer, Nexstar; Co-Founder, TIP
Each session will demonstrate a key benefit of buy/sell system interoperability between 2 platforms using TIP standards.
Participating system providers include: Matrix, PremiumMedia360, ProVantageX, SureWaves, WideOrbit, others TBA.

Looking Forward: 2021 Business Forecast (sponsored by BIA Advisory Services)
Moderator: Tom Buono, Founder, BIA Financial Network and CEO, BIA Advisory Services
Speaker: Rick Ducey, Managing Director, BIA Advisory Services

Measurement: Cross Platform Attribution (sponsored by Alphonso)
Moderator: Chaitanya Upadhyay, Sr. Director Product, Alphonso

Speakers: TBA

 

 

 

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