The main-stage General Session will showcase leading experts on the issues of the day. Following the General Session join us for an afternoon of Thought Leader Forums, see below.

The Alt Forward Networking Hall and Exhibit Hall will be open from 9:30a – 9p ET. General sessions begin at 11a ET and Thought Leader Forums will run 2:15p-5:30p ET.


Due to the virtual nature of this year’s event, registration closes @ 10pm ET on September 30.

   — 11a ET

Welcome
Steve Lanzano, President & CEO, TVB
Leo MacCourtney, President, Katz Television Group; Chairman, TVB Board of Directors

B&C Broadcaster of the Year Award
Presented by:
Bill Gannon, Vice President & Global Editor-in-Chief, Broadcasting & Cable
Recipient:
Emily Barr, President & CEO, Graham Media Group

TIP’ing Point: Automated TV Update
Brett Jenkins, Executive Vice President, Chief Technology Officer, Nexstar; Co-Founder, TIP

TIP’ing Point: PremiumMedia360
Cordie DePascale, Chief Strategy Officer, PremiumMedia360

2021 Business Outlook
Tom Buono, Founder, BIA Financial Network and CEO, BIA Advisory Services

TIP’ing Point: WideOrbit
Bruce Roberts, President, WideOrbit

The Future of Measurement
Moderator:
Hadassa Gerber, EVP, Chief Research Officer, TVB
Panelists:
Emily Barr, President & CEO, Graham Media Group
Peter Bradbury, Chief Commercial Officer, Nielsen Global Media
Jennifer Hungerbuhler, EVP, Managing Director, Local Audio & Video Investment, Amplifi US | Dentsu
Bill Livek, Chief Executive Officer and Executive Vice Chairman, Comscore

TIP’ing Point: ProVantageX
Ted Kramer,
EVP, Sales, ProVantageX

Break (sponsored by ProVantageX)

TVB Excellence Awards
Presented by:
Steve Lanzano, President & CEO, TVB
Honoring The Political Agency of the Year
Recipient: Robin D. Roberts, President, National Media Group
Honoring Career Achievement
Recipient: Bill Fine, Retired President and General Manager, WCVB Channel 5 Boston

TIP’ing Point: MadHive
Christiana Cacciapuoti, VP, Partnerships, MadHive

Automotive One-on-One
Host:
Michelle Krebs, Executive Analyst, Cox Automotive
Guest:
Matt VanDyke, Director, U.S. Marketing, Ford Motor Company

NEXT Awards
Presented by:
Eric Mathewson, Founder & CEO, WideOrbit
Media Buyer
Recipient: Catherine Long, Partner, Broadcast Account Manager, Local Investment, GroupM
Media Seller
Recipient: Annia Chinique-Kates, Local Sales Director, NBCU & Telemundo

The New Normal: How brands can reach consumers in a C-19 world
Justin LaPorte, VP, Local Audience Insight, Nielsen

TIP’ing Point: SureWaves
Dan Lyons, President, SureWaves

Ad Council Catalyst Award
Presented by:
Lisa Sherman, President & CEO, Ad Council
Recipient:
Tim Busch, President, Nexstar Media Group

TIP’ing Point: Matrix
Mark Gorman,
CEO, Matrix Solutions

Break (sponsored by Matrix)

Political Discourse
Host:
Carl Hulse, Chief Washington Correspondent, New York Times
Guests:
David Axelrod, Founder & Director, University of Chicago Institute of Politics and Former Senior Advisor to President Barack Obama
Karl Rove, Former Deputy Chief of Staff and Senior Advisor to President George W. Bush

Political Forecast
Steve Passwaiter, VP/General Manager, CMAG Division, Kantar

TIP’ing Point: Hudson MX
Jay Stevens, President, Hudson MX

CMO Interview
Host:
Bob Liodice, CEO, ANA
Guest:
Casey Hurbis, CMO, Rocket Mortgage

Customize your afternoon with our 30 minute Thought Leader Forums. Each set of forums offers valuable content for Broadcasters (management, sales, research and ad tech) and Customers (agency buyers, planners and advertisers). This is a “must see” afternoon for your entire team!

Forums Set #12:15p ET

Business Development: Diagnosing Medical Advertisers' Needs
Moderator: Brian Wexler, SVP, Business Development, TVB
Speaker: Bruce Foster, CEO & CFO, Florida Dental Implants & Oral Surgery

Automated TV Demo: Proposal
Moderator: Brett Jenkins, Executive Vice President, Chief Technology Officer, Nexstar; Co-Founder, TIP
Speaker: Will Offeman, Chief Product Officer, WideOrbit
Speaker: Jay Stevens, President, Hudson MX

Measurement: Advancing Local Addressable (sponsored by Nielsen)
Moderator: Kelly Abcarian, General Manager, Nielsen Advanced Video Advertising Group
Speaker: Shawn Makhijani, SVP, Business Development & Strategy, NBCUniversal Owned Television Stations and SVP, NBC Spot On

Looking Forward: TVB NEXT Executive Interviews (sponsored by WideOrbit)
Moderator: Eric Mathewson, Founder & CEO, WideOrbit
Speaker: Byron Allen, Founder, Chairman, and CEO, Entertainment Studios & Allen Media Group
Speaker: Kathy Doyle, EVP, Managing Director, Local Investment, IPG/MAGNA

Forums Set #22:55p ET

Business Development: The Local Furniture Retailer's Future
Moderator: Brian Allers, SVP, Business Development, TVB
Speaker: Greg Crowley, Owner, Crowley Furniture

Automated TV Demo: Logtimes
Moderator: Brett Jenkins, Executive Vice President, Chief Technology Officer, Nexstar; Co-Founder, TIP
Speaker:
Cordie DePascale, Chief Strategy Officer, PremiumMedia360
Speaker: Ted Kramer, EVP, Sales, ProVantageX
Speaker: Kurt Rao, SVP & CTO, TEGNA

Measurement: Audience Data - Automotive & Political (sponsored by Comscore)
Moderator: Steve Walsh, EVP, Local Markets & National Networks, Comscore
Speaker: Tracy Chavez, EVP, Director of Investment Operations, Publicis Media Exchange (PMX)
Speaker: Frank Friedman, VP Marketing, EW Scripps
Speaker: Alex Lundry, Co-Founder & Chief Product Officer, Deep Root Analytics

Looking Forward: The Future of CTV and Local OTT (sponsored by MadHive)
Moderator: Adam Helfgott, CEO, MadHive
Speaker: Jodie McAfee, SVP, Marketing & Strategy, VIZIO Platform
Speaker: Jim Wilson, CEO, Talon North America

Forums Set #33:35p ET

Business Development: Home Improvement Success Story!
Moderator: Brad Seitter, EVP, Business Development, TVB
Speaker: Duane Charping, President & Founder, Roof Fix
Speaker: Albert Cantu, Account Executive, KENS5-CBS (TEGNA)

Automated TV Demo: RFP & Proposal
Moderator: James Southern, President, Frontrow Advisory
Speaker: Adam Gotlieb, CTO, Matrix Solutions
Speaker: Jay Stevens,
President, Hudson MX

Measurement: Cross Platform Measurement & Attribution (sponsored by Alphonso)
Moderator: Chaitanya Upadhyay, Sr. Director Product, Alphonso
Speaker: Jessica Daigle, VP, Sales Intelligence, TEGNA
Speaker: Brett Hughes, VP, Analytics, Net Conversion
Speaker: Karine McMaster, VP, Local Media, Amplifi US | Dentsu

Automated TV Demo: Commercial Instructions
Moderator: James Southern, President, Frontrow Advisory
Speaker: Will Offeman, Chief Product Officer, WideOrbit
Speaker: Cordie DePascale,
Chief Strategy Officer, PremiumMedia360

Forums Set #44:15p ET

Business Development: Understanding Today's Local Digital Client
Moderator: David Buonfiglio, VP, Digital, TVB
Speaker: Justin Cerone, Founder and CEO, Lincoln Digital Group

Automated TV Demo: Makegood Offers
Moderator: Brett Jenkins, Executive Vice President, Chief Technology Officer, Nexstar; Co-Founder, TIP
Speaker: Cordie DePascale,
Chief Strategy Officer, PremiumMedia360
Speaker: Dan Lyons, President, SureWaves

Looking Forward: Congressional Political Strategies
Moderator: Julie Bykowicz, National Political Reporter, The Wall Street Journal
Speaker: Lucinda Guinn, Executive Director, Democratic Congressional Campaign Committee
Speaker: Parker Poling, Executive Director, National Republican Congressional Committee

Looking Forward: Adaptive Audience Fulfillment (sponsored by Imagine Communications)
Moderator: Phil Kurz, Contributing Editor, TVTechnology
Speaker: Graham Heap, Senior Director of Product Management, Imagine Communications
Speaker: Robert Malcolm, Chief Marketing Officer, Imagine Communications

Forums Set #54:55p ET

Business Development: What’s Driving Automotive Dealers?
Moderator: Steve Sturm, Executive Automotive Consultant, TVB
Speaker: Frank Perez, GM, Lithia Subaru, Fresno, CA

Automated TV Demo: Impressions
Moderator: James Southern, President, Frontrow Advisory
Speaker: Brian Lin, Chief Product Officer, MadHive
Speaker: Cordie DePascale,
Chief Strategy Officer, PremiumMedia360

Business Outlook: BIA Advisory & Wells Fargo
Tom Buono, Founder, BIA Financial Network and CEO, BIA Advisory Services
Rick Ducey, Managing Director, BIA Advisory Services
Steven Cahall, Managing Director, Senior Analyst – Media & Advertising, Wells Fargo Securities

 

 

 

 

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