Alphonso

alphonso Chaitanya Upadhyay, VP, Local Solutions
chaitanya@alphonso.tv
425-214-6413
2440 W. El Camino Real Suite 450 Mountain View, CA 94040
alphonso.tv

Alphonso is a TV data company and the market leader in providing broadcasters, brands, and agencies with real-time, self-serve TV ad analytics. Our clients use our software and services for intelligent media allocation, measurement, and attribution across linear TV, OTT, and digital. We enable brands to amplify their TV spend on digital, and to connect the dots between TV ad exposures and real business results, such as foot traffic, web conversions, and sales, to better understand return on ad spend. With automatic content recognition technology embedded in 15 million smart TVs and connected TV devices, Alphonso understands what programming and advertising people watch on TV. Through our Alphonso Insights SaaS offering, Alphonso delivers actionable insights and closed-loop attribution with offline, to help our customers understand the true impact of TV advertising.

BIA Advisory Services

BIA Advisory Services Tom Buono, Founder & CEO
tbuono@bia.com
703-802-2960
info@bia.com | www.bia.com

BIA Advisory Services is actively working side-by-side with TV broadcasters to help them successfully manage the challenges of the new pandemic marketplace. Using our proprietary ad forecasts and analytics, we deliver assessments and strategies around media, business verticals, competition, opportunities and local sales. With our help, clients are finding creative ways to move their business forward and drive revenue. There are a variety of ways to engage with us: subscribing to our BIA ADVantage platform for local market ad forecasts, market profiles and station information and private industry briefings; partnering with our strategic consulting analysts for custom projects; or engaging our valuation team for an appraisal project. We invite you to bring us your biggest challenges, and we will develop a custom solution for your executive and local selling teams. See what we’re up to: www.bia.com. Email us at advantage@bia.com to arrange a time to discuss your specific questions.

Business Wire
Business Wire
Sarah Shepard, Group Vice President
sarah.shepard@businesswire.com
212-752-9600
40 East 52nd Street, 14th Floor, New York, NY 10022
www.businesswire.com

Business Wire, a Berkshire Hathaway company, is the global leader in news release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals, and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX Network. Business Wire has 18 newsrooms worldwide to meet the needs of communications professionals and news media. Learn more at www.businesswire.com. Follow us on Twitter @businesswire.

Cadent
Cadent
Ryan Mazur, SVP, Network Sales
rmazur@cadent.tv
267-443-2549
1675 Broadway 22nd floor, New York, NY 10019
www.cadent.tv

Cadent powers the evolution of TV advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with national TV audiences across cable, broadcast and OTT, Cadent’s technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. In the US, Cadent’s national platform provides access to 100 million households. For more information, visit For more information, visit www.cadent.tv or follow @CadentTV.

Comscore
BIA Advisory Services
Steve Walsh, EVP Local Markets & National Networks
swalsh@comscore.com
347-637-0708
7 Pennsylvania Plaza, New York, NY 10001
www.comscore.com

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.

Hudson MX
HudsonMX
Jay Stevens, President
jay@hudsonmx.com
310-994-4038
575 Broadway, 6th Floor, New York, NY 10012
www.hudsonmx.com

Hudson MX provides media buying and media accounting solutions globally through a cloud-based SaaS platform. Founded in 2016 with a mission to bring the technology underpinning the advertising ecosystem into the 21st Century, Hudson MX has created the first modern, connected media buying and accounting solution flexible enough to meet any current and future needs. The Company has been rapidly expanding its AgencyCloud API suite for vendors and sellers and configuring its core platform, initially proven in the local broadcast ecosystem, to all media types and users. In 2019 its flagship BuyerAssist™ solution, available for all digital and traditional media types, was used to process $5 billion of local media buys for 30 leading agencies in all 210 markets, servicing 300 national advertisers. Hudson MX continues to expand its team of 325 people by recruiting the best and brightest for its New York and Atlanta dual headquarters. Learn more about Hudson MX at www.hudsonmx.com, LinkedIn and on Twitter (@HudsonMXinc).

Imagine Communications
BIA Advisory Services
Inside Sales

insidesales@imaginecommunications.com
101 West Colfax Avenue, Suite 600, Denver CO 80202
www.imaginecommunications.com

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

Kantar
Kantar
Steve Passwaiter,
VP/General Manager, CMAG Division, Kantar
Steven.Passwaiter@kantar.com
202-729-4069
1111 19th St., NW, Washington, DC 20036
www.kantarmedia.com

Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.

MadHive
MadHive
Christiana Cacciapuoti, VP Partnerships
christiana@madhive.com
hi@madhive.com
208 W 30th St, Suite 701 New York NY 10001
MadHive.com

MadHive is an end-to-end advertising solution that leverages cryptography, blockchain and AI to power modern media. MadHive's advertising suite provides tools for audience forecasting, precision targeting and activation, and cross-screen attribution against its proprietary OTT-first device graph. Customers include advertisers that leverage MadHive’s next-generation cryptography to prevent fraud and increase margins, and broadcast giants that leverage the platform to power their digital TV offerings.

Marathon Ventures
Marathon Ventures
David Brenner, Partner
dhbrenner@marathonventures.com
646-448-7080
675 Third Avenue 11th Floor, New York, NY 10017
www.marathonventures.com

Marathon Ventures is one of the largest independent sales organizations in television and represents some of the largest companies in media. Marathon maximizes revenue from direct response and paid programming inventory by combining proprietary inventory management systems with a disciplined, data-driven sales approach that drives inventory allocation and pricing. Marathon expedites cash collections so that revenue is returned to content rights holders quickly and efficiently. www.marathonventures.com.

Matrix Solutions
Matrix
Brenda Hetrick, Chief Revenue Officer
bhetrick@matrixformedia.com
412-697-3020
One Allegheny Square, Suite 500, Pittsburgh, PA 15212
www.matrixformedia.com
@matrixsolutions

Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing businesses. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit matrixformedia.com.

Mediaocean
Matrix
Fraser Woollard, SVP, Business Development
hello@mediaocean.com
www.mediaocean.com

Mediaocean is the modern system of record for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media owners, technology, and data partners. With a platform to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio. Visit www.mediaocean.com for more information.

Nielsen
Nielsen
Catherine Herkovic, EVP, Managing Director, Local Television
Catherine.Herkovic@nielsen.com
646-654-5000
85 Broad Street NY, NY 10004
www.nielsen.com

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in approximately 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.

PremiumMedia360 PremiumMedia360

Cordie P. De Pascale, Chief Strategy Officer
Cordie@PremiumMedia360.com
917-667-2447
10655 Park Run Dr, Suite 130, Las Vegas, Nevada 89144
www.premiummedia360.com

PremiumMedia360, the leading advertising data automation company, provides seamless data synchronization and data connectivity between ad agencies and media company partners to deliver 100% pure data into any media management software. Our intelligent, open and neutral data management platform, Guidance Intelligent Assistant (GIA) Cloud, integrates with all media software systems to synchronize advertising data, making it more reliable and error-free. Acting as your trusted source of data automation, GiaCloud automates and synchronizes 100% of the data flow between you and your TV media partners. Many companies talk about data automation, but we have done it. As a result, our customers are more profitable and able to focus on what matters most — making informed strategic decisions, with transparent, reliable data — which increases revenue.

ProVantageX
ProVantageX
Ted Kramer, Executive Vice President, Platform Sales
tkramer@provantagex.com
917-816-7282
747 3rd Avenue, New York, NY 10017
www.provantagex.com

ProvantageX (PVX) gives media buyers and sellers access to the industry’s most powerful optimization tool to deliver operational efficiency and media value. PVX offers the only two-way connection between buyers and sellers in the country. Our proprietary tools will elevate the local investment process as the industry moves towards audience-based buying and pay for performance models, while maintaining the integrity of the buyer/seller relationship. The blending of qualitative and quantitative data allows for precision, third party data activation and analytics. PVX is proud to announce the pilot release of stewardship in October 2020. PVX is a proud supporter of the TVB and contributor in the advancement of the TIP initiative.

ShareBuilders
ShareBuilders
Erin Koller, CEO
erin@share-builders.com
309-694-0727
90 Eastgate Drive, Washington, IL 61571
www.share-builders.com

ShareBuilders makes your data make sense. We offer a comprehensive suite of sales management tools and expert consulting to hundreds of television and radio sales organizations in the U.S. Our software promotes revenue growth and time savings by offering intelligence, visibility and confidence to pricing inventory, forecasting and revenue management. We also offer a CRM platform designed to empower your sales team by connecting data across the organization, inspiring actionable decisions and higher productivity. Our integrated products lead to better forecasting and pricing decisions. Both tools interface with all major TV & Radio industry partners including: WideOrbit, OSi, and Strata, as well as custom integrations.

SQAD
ShareBuilders
Stephen Posnock, VP, Sales Operations
sposnock@sqad.com
914-524-7600 ext. 8386
www.sqad.com

For more than 40 years, SQAD has been an industry leader in providing ad cost transparency with actual transaction-based cost data, powerful audience analytic tools, and end-to-end media management and planning software for brands & agencies.

SureWaves
SureWaves
Dan Lyons, President
danlyons@surewaves.com
713-906-2929
347 Fifth Ave. New York City, NY 10016
www.surewaves.com

Founded in 2006, SureWaves is a TV Ad Tech pioneer leading the global transformation in linear TV buying and selling with 50+ technology patents. ANNA, an advanced AI driven Sales Automation platform from SureWaves, acts as a Revenue Optimization Brain for TV stations and integrates seamlessly with existing systems using modern APIs and Smart Process Automation. ANNA can download, process, decision data and execute hundreds of thousands of Makegoods and Audience Under-Delivery spots for every TV Station owned by a broadcaster at dead of the night in less than 2 hours, thus, saving thousands of hours in complex repetitive tasks, and millions in missed revenue opportunity for the TV stations and ad agencies. SureWaves technology connects “broken pipes” in the sales workflows and is all set to revolutionize television commerce, allowing broadcasters to maximize existing revenue, unlock new revenue streams and boost productivity.

WideOrbit
WideOrbit
Toni Coonce, Director of Sales, North America TV Sales
tcoonce@wideorbit.com
720-224-9183
1160 Battery Street, Suite 300 San Francisco, CA 94111
www.wideorbit.com

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. Say hello to a Wider World with WideOrbit, the one platform that ties everything together, from pitch to payment. In a rapidly evolving media landscape, doing more business means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. That’s why so many industry leaders – including NBCUniversal, ABC/Disney, Fox, CBS/Viacom, AMC, Univision, Gray TV, Meredith, and Entercom – have partnered with us since 1999. WideOrbit is the system of record for more than $38 billion in advertising transactions annually. WideOrbit is headquartered in San Francisco with offices worldwide. Learn more at wideorbit.com.

<Back to top

 

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp