BIA Advisory Services

BIA Advisory Services Tom Buono, Founder & CEO
703-802-2960 |

BIA Advisory Services is actively working side-by-side with TV broadcasters to help them successfully manage the challenges of the new pandemic marketplace. Using our proprietary ad forecasts and analytics, we deliver assessments and strategies around media, business verticals, competition, opportunities and local sales. With our help, clients are finding creative ways to move their business forward and drive revenue. There are a variety of ways to engage with us: subscribing to our BIA ADVantage platform for local market ad forecasts, market profiles and station information and private industry briefings; partnering with our strategic consulting analysts for custom projects; or engaging our valuation team for an appraisal project. We invite you to bring us your biggest challenges, and we will develop a custom solution for your executive and local selling teams. See what we’re up to: Email us at to arrange a time to discuss your specific questions.

Business Wire
Business Wire
Sarah Shepard, Group Vice President
40 East 52nd Street, 14th Floor, New York, NY 10022

Business Wire, a Berkshire Hathaway company, is the global leader in news release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals, and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX Network. Business Wire has 18 newsrooms worldwide to meet the needs of communications professionals and news media. Learn more at Follow us on Twitter @businesswire.

Ryan Mazur, SVP, Network Sales
1675 Broadway 22nd floor, New York, NY 10019

Cadent powers the evolution of TV advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with national TV audiences across cable, broadcast and OTT, Cadent’s technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. In the US, Cadent’s national platform provides access to 100 million households. For more information, visit For more information, visit or follow @CadentTV.

BIA Advisory Services
Steve Walsh, EVP Local Markets & National Networks
7 Pennsylvania Plaza, New York, NY 10001

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.

Imagine Communications
BIA Advisory Services
Rebecca Mintz,
Director, Field Marketing
101 West Colfax Avenue, Suite 600, Denver CO 80202

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

Marathon Ventures
Marathon Ventures
David Brenner, Partner
675 Third Avenue 11th Floor, New York, NY 10017

Marathon Ventures is one of the largest independent sales organizations in television and represents some of the largest companies in media. Marathon maximizes revenue from direct response and paid programming inventory by combining proprietary inventory management systems with a disciplined, data-driven sales approach that drives inventory allocation and pricing. Marathon expedites cash collections so that revenue is returned to content rights holders quickly and efficiently.

Matrix Solutions
Brenda Hetrick, Chief Revenue Officer
One Allegheny Square, Suite 500, Pittsburgh, PA 15212

Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing businesses. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit

PremiumMedia360 PremiumMedia360

Cordie P. De Pascale, Chief Strategy Officer
10655 Park Run Dr, Suite 130, Las Vegas, Nevada 89144

PremiumMedia360, the leading advertising data automation company, provides seamless data synchronization and data connectivity between ad agencies and media company partners to deliver 100% pure data into any media management software. Our intelligent, open and neutral data management platform, Guidance Intelligent Assistant (GIA) Cloud, integrates with all media software systems to synchronize advertising data, making it more reliable and error-free. Acting as your trusted source of data automation, GiaCloud automates and synchronizes 100% of the data flow between you and your TV media partners. Many companies talk about data automation, but we have done it. As a result, our customers are more profitable and able to focus on what matters most — making informed strategic decisions, with transparent, reliable data — which increases revenue.

Ted Kramer, Executive Vice President, Platform Sales
747 3rd Avenue, New York, NY 10017

ProvantageX (PVX) gives media buyers and sellers access to the industry’s most powerful optimization tool to deliver operational efficiency and media value. PVX offers the only two-way connection between buyers and sellers in the country. Our proprietary tools will elevate the local investment process as the industry moves towards audience-based buying and pay for performance models, while maintaining the integrity of the buyer/seller relationship. The blending of qualitative and quantitative data allows for precision, third party data activation and analytics. PVX is proud to announce the pilot release of stewardship in October 2020. PVX is a proud supporter of the TVB and contributor in the advancement of the TIP initiative.

Erin Koller, CEO
90 Eastgate Drive, Washington, IL 61571

ShareBuilders makes your data make sense. We offer a comprehensive suite of sales management tools and expert consulting to hundreds of television and radio sales organizations in the U.S. Our software promotes revenue growth and time savings by offering intelligence, visibility and confidence to pricing inventory, forecasting and revenue management. We also offer a CRM platform designed to empower your sales team by connecting data across the organization, inspiring actionable decisions and higher productivity. Our integrated products lead to better forecasting and pricing decisions. Both tools interface with all major TV & Radio industry partners including: WideOrbit, OSi, and Strata, as well as custom integrations.

Stephen Posnock, VP, Sales Operations
914-524-7600 ext. 8386

For more than 40 years, SQAD has been an industry leader in providing ad cost transparency with actual transaction-based cost data, powerful audience analytic tools, and end-to-end media management and planning software for brands & agencies.

Dan Lyons, President
347 Fifth Ave. New York City, NY 10016

Founded in 2006, SureWaves is a TV Ad Tech pioneer leading the global transformation in linear TV buying and selling with 50+ technology patents. ANNA, an advanced AI driven Sales Automation platform from SureWaves, acts as a Revenue Optimization Brain for TV stations and integrates seamlessly with existing systems using modern APIs and Smart Process Automation. ANNA can download, process, decision data and execute hundreds of thousands of Makegoods and Audience Under-Delivery spots for every TV Station owned by a broadcaster at dead of the night in less than 2 hours, thus, saving thousands of hours in complex repetitive tasks, and millions in missed revenue opportunity for the TV stations and ad agencies. SureWaves technology connects “broken pipes” in the sales workflows and is all set to revolutionize television commerce, allowing broadcasters to maximize existing revenue, unlock new revenue streams and boost productivity.

Toni Coonce, Director of Sales, North America TV Sales
1160 Battery Street, Suite 300 San Francisco, CA 94111

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. Say hello to a Wider World with WideOrbit, the one platform that ties everything together, from pitch to payment. In a rapidly evolving media landscape, doing more business means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. That’s why so many industry leaders – including NBCUniversal, ABC/Disney, Fox, CBS/Viacom, AMC, Univision, Gray TV, Meredith, and Entercom – have partnered with us since 1999. WideOrbit is the system of record for more than $38 billion in advertising transactions annually. WideOrbit is headquartered in San Francisco with offices worldwide. Learn more at

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