Industry News

For brands attempting to strengthen their reputation with a strategic advertising approach when consumer trust is lower than ever, now might be the perfect time to highlight TV within your advertising mix.
If viewers like the way the ads fly on Peacock, chances are — as overall TV becomes more on demand and interactive — they’ll start to see similar stuff in nearly every video venue.
More than 900 advertisers aren’t buying ads on Facebook until at least the end of July over the social network’s handling of hate speech. Facebook seems content to let the boycott play out rather than make any sweeping changes to its policies.
Overall, 50% of in-store supermarket shoppers in the past 30 days also ordered groceries online, according to the RFG study.
According to eMarketers, e-commerce is poised to grow 18% following a 14.9% gain in 2019, further evidence of the digital shift.
Given the high ratings for the draft, plus the possibility that fans won’t be allowed to attend games and people could still be limited in what they can do outside, there remains the chance 2020 could be a banner year for NFL broadcasts.
“While digital platforms are trying to figure it out, local TV has built a solid reputation as trustworthy and easily accessible partner to advertisers and brands through its strength, reach and bond with the American public,” Steve Lanzano, President & CEO of TVB said.

TVB Features

Cook Political updated their 2020 Electoral College ratings, and 3 states found themselves in the "toss up" column: AZ, FL and NC. Winning over the independent voters in these states will be crucial to both candidates. Our featured market this week is Colorado Springs-Pueblo, CO.

TVB's latest news in 60 seconds. This week's topic, Digital Revenue Opportunity with Dave Buonfiglio, VP, Digital, TVB.

Why Local Leadership Matters

“The art of leadership comes down to a number of things, but foremost is the ability to present a bold, yet achievable, vision, then show others why it is in their best interests to take that vision as their own. The execution of vision is what great station leaders have been doing the past weeks and months.”—Hank Price, media consultant

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.

TVB analyzed TV viewership of March, April, May & June 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

TVB commissioned Dynata to conduct a study during this unprecedented time to determine the pandemic’s impact on people’s attitudes about and consumption of media.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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