Industry News

The TVB doesn’t forecast revenue, but Steve Lanzano is pretty optimistic about the year to come—especially for NBC affiliates who’ll not only have the Super Bowl to heat up Q1 but also the PyeongChang Winter Olympics.
Pay-TV subscribers seem to be slow in switching providers or cutting the cord, based on a new survey by TiVo. When asked, 82.8% of respondents said they had a cable or satellite service, compared to 17.2% who didn't, only down 0.4% from Q3 2016.
Fox Chairman Rupert Murdoch said that “New Fox,” pared down by its deal with Disney to its broadcasting assets and national news and sports networks, is interested in expanding its portfolio of TV stations.
OTT’s share of total digital video spending rose from 8% a year ago to 26% in October 2017. But the end of the year, SpotX expects OTT’s share to hit nearly 30%.
Ajit Pai, the chairman of the commission, said the rollback of the rules would eventually help consumers because broadband providers could offer people a wider variety of service options.
Fox is partnering with a major brand—Old Navy, the show’s exclusive retail partner—for integrations, six-second and 30-second ads and Facebook Live backstage access.
Analyst Joel Espelien at The Diffusion Group says industry sources have confirmed to him that Amazon is still working to launch a skinny bundle of live TV channels as part of its Amazon Prime membership package in the first half of 2018.
The biggest winner in the battle to win the fracturing television audience has been Netflix. Will it become a loser amid the deal making roiling the media industry?
The North American sports business is expected to grow 3.7% to $71 billion in 2018 as media rights become the biggest ticket item, surpassing gate revenue for the first time, according to a new report by PwC.

TVB Features

According to Nielsen’s Q2’17 Comparable Metrics Report, A18+ weekly spent 31 hours and 6 minutes with television. Our featured market this week is Toledo, OH.
Holiday shopping continues to be the biggest shopping event of the year, with 2017 holiday sales expected to increase 4% over last year.

The percentage of households with wired cable dropped to 50.6%, and the percentage with ADS (alternate delivery systems) also dropped to 29.8%. The percentage of broadcast only households rose to 13.6%. Related: Local Interconnect Penetration

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
“As they are aging, millennials are watching more television. People between 35 and 39, the oldest of the millennial population, are watching 71% more network TV than when they were in their early 20s.”—David Poltrack, Chief Research Officer, CBS
A New Look at Media Cross-ownership Rules
Maribeth Papuga, Executive-in-Residence, BIA/Kelsey “The reality is that modest media consolidation would not lead to anticompetitive risks and would not increase market power. Instead, it would allow broadcasters and newspapers to improve economies of scale and their ability to compete.”
—Steve Pociask, President and CEO, American Consumer Institute

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