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Industry News

Nexstar announced that Timothy C. Busch, president, broadcasting, will retire June 1, following a 36-year career in the broadcast industry.
Local TV advertising in 2020 was 8.3% higher to $16.25 billion, driven by record high political ad spend. Total TV advertising saw a decline of 8.9% to $66.8 billion in 2020, according to market and media research firm Kantar.
When the digital world collided with TV, a game-changing opportunity emerged: the ability to measure actual consumer behavior in response to TV ads, in real-time.
After rebounding from the recession in August and expanding for the remaining five months of 2020, the U.S. ad economy got off to a wobbly start in 2021, with ad demand declining 4.6% in January vs. the same month in 2020, according to MediaPost.
Scripps is planning to create new national lifestyle networks that will leverage its recent $2.65 billion acquisition of national broadcast company ION, sources tell Axios.
NBCUniversal has a new advanced advertising agreement with Charter Communications that will expand NBCU’s U.S. household addressable footprint by nearly 40% to 45 million households, making it one of the largest offered in the market by a TV publisher.
Blake Russell, EVP of stations operations and content development for Nexstar, has spent the past year building out a new newsroom, studios and infrastructure for NewsNation.
Gray President-Co-CEO Pat LaPlatney told analysts today: “Our pacings, which are not necessarily a great predictor of future revenue, are still very encouraging because the gambling category is now pointing to a more than 250% increase over 2020.”
Scripps’ Local Media division reported revenue for the fourth quarter of 2020 of $473 million, up 43% from the prior-year quarter. Political revenue was $138 million during this election year, compared to $15.2 million in the prior-year quarter.
The Ad Council and COVID Collaborative revealed the platform for their COVID-19 Vaccine Education Initiative, "It's Up To You."
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TVB Features

Nationally, Big Sky saw a lift of 52% with a25-54, but local markets saw even greater increases with L+1 over L+SD. Cleveland saw a whopping lift of 179% with Big Sky, Philadelphia 154%, and St. Louis 100%.Our featured market this week is Orlando-Daytona Beach-Melbourne, FL.

The 2021 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is

“When the digital world collided with television, a game-changing opportunity emerged: the ability to measure actual consumer behavior in response to TV ads, in real-time… TV can be as responsive and accountable as digital marketing, which is great news for TV advertisers and those who may have dismissed it in the past.” –Kevin Krim, CEO, EDO

TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Updates in: Arkansas, Delaware, Florida, Kentucky, Maine, Missouri, New Hampshire, New Jersey, New York, Virginia.

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

 

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