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In its U.S. Local Advertising Forecast 2021, BIA estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021. Both local TV and local radio will maintain their position in the top 5 media for 2021.
According to the Hankook Tire Gauge Index, 76% of people who plan to travel this holiday season will drive. This represents an opportunity for dealers to not only sell tires but also make the roads a safer place.
ATSC 3.0 quietly achieved a significant milestone in South Korea with over-the-air transmission of 8K television. A trial made use of multiple-input and multiple-output technology, an option available in the 3.0 standard, to deliver a data rate that’s more than sufficient to support 8K.
Omnichannel advertising platform Mediaocean has added TV reach extension capabilities to its Scope product, allowing advertisers to reach de-duplicated audiences across multiple channels, including linear TV, connected TV and social media.
The new capabilities will begin to transform the way that NBCU clients buy linear TV advertising from the company, making the end-to-end process simpler and laying the foundation for digital ad insertion and full linear/digital unification.
U.S. light-vehicle sales in November of about 1 million cars and trucks are down less than 1% vs. the same month a year ago, according to the daily selling rate for retail auto sales.
Madison Avenue's consensus outlook improved significantly for this year and next with Tuesday's release of GroupM's year-end forecast. This year’s outlook stands at a decline of 2.9%. For 2021, the consensus now stands at +4.1%.
WMOR, WFTS, WFLA, WTSP and WTVT, stations in Tampa-St. Petersburg, Florida, launched ATSC 3.0.
In the four weeks since Election Day, the two Georgia Senate face-offs have already bought more than $280 million worth of TV commercials, according to Advertising Analytics. Total ad spending could reach half a billion dollars, AdImpact says.
According to Adobe Analytics, U.S. consumers spent a record $10.8 billion online by the end of Cyber Monday. Based on online shopping behaviors over the holiday weekend, Adobe is now predicting U.S. online holiday sales will total $184 billion, up 30% from 2019, but down slightly from Adobe’s original forecast of $189 billion.
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