Industry News

Leaders of the Black-Owned Media Matters movement will gather to showcase programming and talk about economic inclusion in the U.S. advertising industry during the Black-Owned Media Upfront 2021.
TEGNA announced its expanding its fact-checking VERIFY franchise to reach across the country. Evolving it beyond a product that lives primarily on TV and station websites, to being a national platform that exists on both TV and digital.
Six television stations in Grand Rapids, Mich. —WOTV, WOOD, WXSP-CD, WOLP, WWMT, and WXMI —became the latest in the nation to begin broadcasting with NextGen TV, also known as ATSC 3.0.
Ad-supported streaming services are set to attract more advertising dollars as marketers face limited supply of commercials on broadcast and cable channels.
Networks and distributors represented by the VAB, said that reported TV usage has turned up noticeably since Nielsen resumed at-home servicing of its sample homes.
Katz Media Group Adds to its Portfolio of Solutions for Advertisers with the Launch of Katz Live, the first-ever live streaming marketplace with exclusive digital feeds of music, sports, esports and entertainment.
TVB says TV advertising is the best way to reach Mother’s Day shoppers. The GfK 2021 Purchase Funnel data shows that 54% of in store shoppers and 53% of online shoppers picked linear TV as the most important influence on their product awareness.
Tegna offered a pitch to advertisers Tuesday at IAB 2021 NewFronts that amounted to: Trust us, because our viewers already do. Emphasizing how its local roots intertwined with a renewed interest among Americans in their local communities.
According to a report from Nielsen, spending on online gambling advertising rose from $10.7 million in Q1 2019 to $154 million in Q1 2021. Local TV accounts for just under 80% of online gambling ads, followed by National Digital with just under 13%.
The U.S. economy is poised for a big comeback. The NRF expects the economy to grow 6.6% this year, the highest level since 7.2% in 1984.

TVB Features

Nielsen Insights reported that in Q1 2021, online gambling spent $154 million advertising on Spot TV, $25 million on national digital, and roughly $6 million each on both network television and outdoor. Our featured market this week is San Diego, CA.

The 2021 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

Future-Forward Strategies for Brands of All Sizes

“As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics if they want to reach a world of audiences whose habits and preferences have shifted.” -Jamie Moldafsky, CMO, Nielsen

TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Updates in: Alabama, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Mississippi, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, Vermont, Virginia, Washington, D.C., West Virginia.

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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