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The average commercial TV station in the U.S.made $1,597,874 in digital ad revenue in 2018, 21% more than the previous year.
The Back-to-School season has long been the second biggest consumer spending event of the year, with shoppers spending more on the season than on Mother's Day, Father's Day and Valentine's Day combined according to the NRF.
There is every reason to believe advertising will continue to be the lifeblood of television, but the continuing growth of retransmission consent should remind us that future opportunities are unlimited.
As we saw last week in the upfront presentations, the broadcast networks are far from done. They showed they are still major players and still the favorite of the big mass advertisers.
Xandr partnered with Insight Strategy Group to conduct a nationwide survey among TV viewers. The data shows 56% of viewers learn about new shows from TV spots, followed by 43% from friends and family, and 22% from social media.
The next new vector of ad fraud doesn’t involve consumer-facing media or even the way consumer traffic is reported, but the outcomes that are attributed to them.
President Trump said he would delay a decision on whether to impose tariffs on automobiles imported from Europe, Japan and other countries for six months, setting a tight deadline for the U.S to reach trade agreements that have so far proved elusive.
The 2019-2020 broadcast season will be here before we know it, and the schedule for the season has several compelling match ups to offer.
If we believe in the notion that advertising can cause people to change buying behaviors, then we also have to assume that how long the ads were or could have been viewed really matters.
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TVB Features

The Boston Red Sox and New England Patriots are champions. Just one game away from the Stanley Cup Finals, could the Boston Bruins be next? NBC’s game between the Bruins and Hurricanes locally delivered a 15.3 live+1 hh rating in Boston. Our featured market this week is Salt Lake City, UT.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out trailers for the new shows.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
“The sooner we get to a fully measured consumer experience, the better for everyone, including the consumer. Nielsen is the leading candidate to do that, but, make no mistake, someone will make it happen. The result will be a world in which the answer to viewer behavior questions will not depend on who you ask.”—Hank Price, School of Journalism & New Media, Ole Miss

How will the TV industry's push for standard APIs benefit broadcasters?

OnAir: Trump vs. $200 Million in Paid Media

“Then-candidate Trump conducted 137 rallies in 62 DMAs. On average, Trump received seven minutes per day of local news coverage across the three-day rally period.” — Kyle Roberts, President and Founder, Advertising Analytics

The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

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