Industry News

Nexstar’s Newsfeed Now, where reporters join in via small technology like Skype, Facetime, cell phones cameras or desktop computers. has generated more than 1.3 million viewers.
CBS’s Marenghi and ABC’s McMahon say they welcome the TVB’s plan to transition to impressions-based local TV currency.
Hearst TV's stations will begin transacting ad-sales agreements based on audience impressions, a metric reflecting a program’s viewer numbers and the sole common audience-measurement currency now applied across all video-viewing platforms.
TVSquared analyzed more than $10 billion in TV ad spend from nearly 200 auto brands during the first half of 2019 and found the highest response rates were seen during Daytime TV – +33% during weekends and +21% during weekdays.
As global temperatures rise, hurricanes flood and forest fires spread, there’s a noted increase in weather news viewership.
Broadcast television stands on the precipice of a grand transition with a wholesale shift in how TV is measured.
“In our current multiplatform world, everything is now being sold on an impressions basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”
A new study from Horowitz Research says 45% of Netflix subscribers would consider cancelling their subscription if networks like NBC, Fox and AMC pulled their content.
Pumping the most dollars into TV, Amazon increased its back-to-school TV budget by 44%.
Tribune Media is now on track to become fully integrated into Nexstar Media Group, making it the largest owner of broadcast TV stations in the U.S.

TVB Features

Week 2 of the NFL featured the much anticipated rematch between the Saints and the Rams. Despite the loss, the game delivered a 51.0 live+same day hhld rating in New Orleans. Our featured market this week is Albuquerque-Santa Fe, NM.

“This is a game-changer for local. We need to do this and should’ve done it a long time ago, but no one wanted to upset the apple cart. But now, the risk isn’t upsetting the marketplace, it’s missing the marketplace.”— Frank Comerford, CRO & President of Commercial Operations, NBCU Owned Television Stations

How will impressions-based selling affect local TV?

Why You Think Your Devices Are Listening to You

“Every other device in your world, including Alexa and Google Assistant after you say the wake words, takes whatever behaviors you exhibit and whatever data that can be gathered about you and uses it to make predictions about your behaviors.” —Shelly Palmer, The Palmer Group

Nielsen’s Q4 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

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