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According to TVision's findings for Q2 2017, primetime shows, particularly reality shows, garnered high levels of attentive viewing. However, is this a reflection of America's changing tastes, or is it due to the time period measured?
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Snapchat has turned to NBCUniversal for help making its first big push into scripted programming. The companies will form a joint venture to develop and produce new shows for Snapchat.
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The U.S. FCC Chairman Ajit Pai said the agency doesn't have authority to revoke broadcast licenses, despite suggestions from President Donald Trump.
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Google is introducing new ad tech products that'll enable broadcasters to maximize revenue by making break formats more flexible in their OTT and streaming content.
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Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing.
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As the new TV season gets underway, broadcast networks remain dominant and roughly 80% of broadcast series’ weekly audience in prime time among adults 18-49 and 25-54 is live.
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According to a study by Ericsson ConsumerLab, video consumption will be almost evenly split between linear and on-demand viewing by 2020.
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A letter from almost five dozen members of Congress calls on FCC Chairman Ajit Pai not to move off the FCC's current timeline for repacking TV stations.
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Connekt’s baseline idea is to integrate t-commerce capabilities into IP-enabled devices, such as smart TVs, driving true scale into that business and delivering more engaging ad experiences.
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As Amazon ventures into live sports, advertisers who purchased spots on Amazon’s NFL telecasts are sizing up the platform’s potential and determining how best to exploit it.
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