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Industry News

Ratings for syndicated shows in March were largely up as viewers stayed home amid the coronavirus pandemic
General managers are showing their true quality in these extraordinary times, putting public service and concern for their staffs above all other considerations.
Comscore found that 20% of sets were in use at 6 a.m., up from 18%. Sets in use grows to 30% at 8 a.m., 36% at noon, 38% at 3 p.m. and 49% at 6 p.m.
New research from renowned brand trust researcher Edelman shows nearly two-thirds of consumers believe their countries won't even make it through the crisis without brands playing a critical role.
“Consumer trust in digital marketing is not as high as we hoped,” the report concludes. And that’s a problem, it adds because “There is a clear correlation between trust and brand value.”
As more stay-at-home state orders are issued - and amidst TV analysts' expectations of higher streaming usage - video streaming services have maintained or raised national TV marketing.
An early experimenter in almost all of its facets, Catherine Badalamente sees ongoing revenue potential in everything from digital marketing services to OTT, where she was one of the first local television flag planters.
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TVB Features

In the first week of March, impressions for adults 18-34 were up year to year 52% for both live and live+1 viewing in the LPM markets, while in the second week live viewing increased by 83% and live+1 viewing by 84%. Our featured market this week is Spokane, WA.

TVB analyzed TV viewership for the first 3 weeks of March 2020, comparing them to the same time in 2019. Among key demos and dayparts, there has been a strong increase in broadcast TV viewing.

TVB's latest news in 60 seconds. This week's topic, TV Viewership During Coronavirus with Hadassa Gerber EVP, Chief Research Officer, TVB.

How to keep coronavirus from spreading around your station

“Review your emergency protocol plans and update and expand as necessary for any possible scenario.”—Michael P. Hill, Founder & publisher, NewscastStudio

Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

 

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