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For brands attempting to strengthen their reputation with a strategic advertising approach when consumer trust is lower than ever, now might be the perfect time to highlight TV within your advertising mix.
If viewers like the way the ads fly on Peacock, chances are — as overall TV becomes more on demand and interactive — they’ll start to see similar stuff in nearly every video venue.
More than 900 advertisers aren’t buying ads on Facebook until at least the end of July over the social network’s handling of hate speech. Facebook seems content to let the boycott play out rather than make any sweeping changes to its policies.
Overall, 50% of in-store supermarket shoppers in the past 30 days also ordered groceries online, according to the RFG study.
According to eMarketers, e-commerce is poised to grow 18% following a 14.9% gain in 2019, further evidence of the digital shift.
Given the high ratings for the draft, plus the possibility that fans won’t be allowed to attend games and people could still be limited in what they can do outside, there remains the chance 2020 could be a banner year for NFL broadcasts.
“While digital platforms are trying to figure it out, local TV has built a solid reputation as trustworthy and easily accessible partner to advertisers and brands through its strength, reach and bond with the American public,” Steve Lanzano, President & CEO of TVB said.
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