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OTT and CTV may be the buzziest three-letter acronyms in the world of video advertising today, but neither of them have the audience nor ad-load scale that OTA networks are enjoying today.
According to a new ResearchNow SSI study, commissioned by TVB, a majority of voters 55% credit TV as the most influential medium in becoming aware of local candidates.
Inscape said the number of connected TV sets from which it gets viewership data has passed the 10 million mark, more than any other smart-TV data provider.
PremiumMedia360, announced the availability of CLIR™, a revolutionary cloud-based solution that uses automation technology to bring greater visibility to advertising sales transactions, and enables television and radio advertising sellers to reclaim revenue.
Nielsen and Cox Media Group today announced a multi-year renewal agreement for television and audio measurement services. The agreement covers all Cox Media Group’s local television and radio stations as well as CoxReps and Videa.
Mark S. Richer, the long-time president of the Advanced Television Systems Committee, has announced plans to retire later this year.
Remember one thing- where you watch amazing content. On your TV, tablet and laptop - the best available screen at the time, but still largely inside the home. There are new and fast-growing players and new distribution models, both ad-supported and not, and we consume it across more screens.
Because the Big 4 and The CW are now gearing up to launch several new shows — and bring back a lot of your faves — TheWrap has rounded up the list of 2019’s broadcast premiere dates.
The presence of several new shows and their talent at NATPE next week should make for a livelier convention and reassure broadcasters about the health of syndication, one of the cornerstones of their business.
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TVB Features

New Orleans edged out Philadelphia, delivering a 20.8 household rating on Fox, with a 60.2 in New Orleans and a 44.8 in Philadelphia. Our featured market this week is Seattle-Tacoma.

The Voter Funnel Study set out to determine the impact of different media used in the 2018 political races and ballot initiatives.
“There are new and fast-growing players and new distribution models, both ad-supported and not, and we consume it across more screens. But folks, it’s all still TV.”—Kris Magel, President, DAN Media Clients, Dentsu Aegis Network

How has access to data via smart TVs and connected devices upped the game for broadcasters and marketers?
The number of OTA homes is growing, with more pronounced growth in recent years.

Let's Change The Comfortable Digital Marketing Lie In 2019

“The belief that every sale that can be tracked to digital media is wholly and fully due to the consumer seeing media is an inflated and often false perception.” — Fred Ashkam, Director of Analytics IMM

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Get connected to jobs in the local broadcast TV industry.
 

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