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OTT should be looked at as an opportunity, distributing linear content over the internet is considerably more complex than OTT VOD or TVE distribution.
Syncbak has launched SBTV, a free, ad-based OTT service that enables local broadcasters to distribute their live feeds and on-demand programming around the U.S. on multiple devices.
Since the news that Facebook’s user personal data was compromised, the social network has ramped up its TV advertising to address consumer issues—spending $22.9 million in national TV spots to date.
FAANG has been surging onto the TV ad platform at the extraordinary rate—in an attempt to capture the attention of TV viewers.
According to a new analysis from Leichtman Research Group, top U.S. pay TV providers turned in an improved Q1 2018, but the results weren’t good enough to avoid a net subscriber loss.
According to according to the Multichannel Subscriber Report by Kagan—Traditional multichannel video losses in the first quarter showed modest improvement over the same period a year ago.
After years of pushing for time-shifted local TV viewing by TV station executives, Nielsen says it will offer a separate data stream that will include one day of delayed viewing.
A new electronic program guide (EPG) solution from Gracenote will enable Smart TV and streaming device manufacturers to make their linear and on-demand content more searchable and discoverable.
Moonves, CBS Corp. chairman and president, came out and addressed the challenges facing broadcast TV.
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TVB Features

The season finale of The Big Bang Theory, was the top broadcast program of the week with adults 25-54, delivering a 4.4 rating. Freshman sensations Roseanne and Young Sheldon round out the top three with a 3.7 and a 3.3, respectively. Our featured market this week is Burlington, VT-Plattsburgh, NY.
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
This edition of Nielsen’s Local Watch Report examines the over-the-top (OTT) trends in our cities and how they’re affecting the media landscape.
“What we have seen consistently, is consumers –even young viewers—saying they still think live content, such as sports, as well as a major event like the season opener or finale of a show, is relevant.”— Brett Sappington, Senior Director of Research, Parks Associates

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It's Time For Ad Buyers To Boycott Facebook

“In the midst of the enormous Facebook scandal, your customers are angrier than ever, especially at Facebook ... So what’s the answer? It’s simple: Boycott Facebook! Not just personally, but as a CMO, as a media planner and buyer.” —Matt Smith, Founder-CEO SmithGifford
 

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