Nationally, Big Sky saw a lift of 52% with a25-54, but local markets saw even greater increases with L+1 over L+SD. Cleveland saw a whopping lift of 179% with Big Sky, Philadelphia 154%, and St. Louis 100%.Our featured market this week is Orlando-Daytona Beach-Melbourne, FL.
The 2021 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.
TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is
“When the digital world collided with television, a game-changing opportunity emerged: the ability to measure actual consumer behavior in response to TV ads, in real-time… TV can be as responsive and accountable as digital marketing, which is great news for TV advertisers and those who may have dismissed it in the past.” –Kevin Krim, CEO, EDO
TVB News Minute
TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.
Moving Forward: States Open For Business
As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Updates in: Arkansas, Delaware, Florida, Kentucky, Maine, Missouri, New Hampshire, New Jersey, New York, Virginia.
Moving Forward in a COVID-19 World: Local TV is Key
TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.
Broadcast TV Viewership During Coronavirus
TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Critical resources to help agencies and advertisers in a pandemic environment are available here. Critical resources for TVB members are available here.