Text/HTML

Industry News

The Local Media Consortium and the Local Media Association announced the selection of 22 diverse local media companies as beta group participants for the Branded Content Project to test and develop successful and sustainable branded content offerings and revenue streams.
BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020 in its latest vertical industry report, “Automotive Industry: Insights Into Local Advertising 2020.”
Cybersecurity company CHEQ conducted research with the University of Baltimore, which found that the epidemic of online fake news now costs the global economy $78 billion annually.
Pete Buttigieg has ascended to the top of Iowa's Democratic presidential primary polling by channeling a substantial fundraising haul into TV ads and a robust presence inside the state.
CBS News told affiliates that it would allow them to use live coverage from its CBSN streaming-video hub to keep news events on the air even when the network’s traditional reports had come to an end.
Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.
The long-promised streaming revolution — the next great leap in how the world gets its entertainment — is finally here.
The Community Journalism Program embeds reporters to “live where they work,”- they’d be digital natives, shooters, editors, with lots of proficiency when it came to publishing to digital.
Nine distinguished members of the media industry were honored at the 17th Annual Library of American Broadcasting Foundation's Giants Of Broadcasting & Electronic Arts awards ceremony.
Fox News' coverage from 10 a.m. to 3:30 p.m. drew the highest total viewership of any network, averaging around 2.9 million sets of eyeballs with MSNBC coming in second with 2.7 million viewers in the same time period.
RSS

TVB Features

In the first stage of the Voter Funnel (awareness), 94% of voters said some type of media influenced them. 40% cited TV as the “most important,” followed by 10% who cited local TV station websites and/or apps as most important, making an extremely powerful local broadcast combination. Our featured market this week is Fresno-Visalia, CA.

“Once impressions-based selling and buy-sell automation become the norm, local TV buyers and sellers will have more time to be creative on campaigns, and sales reps can spend more time in front of clients.”— Automation roundtable with ABC/Disney, Gray, Meredith, NBCU, Sinclair, ProvantageX

It's Time for Impressions to be the Currency of Local Broadcast TV

“Local TV stations offer content to brands and marketers on primary, digital-sub, OTT and yes, even digital channels. It is time to consider all of that viewing in a consistent way, using impressions, so advertisers can mix, match and maximize their local marketing strategies.” —Steve Lanzano, President & CEO, TVB

What's driving ad revenue growth for TV in 2020?

Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Get connected to jobs in the local broadcast TV industry.

 

DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness