Industry News

Byron Allen launched Local Now, a free, ad-supported streaming service that offers local news and premium content, using software and AI to curate content based on the user’s zip code.
Nielsen will not submit to an audit of its COVID-era ratings measurements, rejecting a request from TV networks who believe their ratings have been undercounted during the pandemic.
CBS is combining its network news division and 28 owned stations across the country into one unit, hiring Neeraj Khemlani and Wendy McMahon, as co-presidents, to run the expanded operation.
The VAB, an industry group that represents the TV networks to Madison Avenue, is demanding that Nielsen, the arbiter of TV ratings, submit to a third-party audit from Ernst and Young.
TV and radio stations are the best message carriers to reach populations with information regarding the COVID-19 vaccine and other related information, said NAB President and CEO Gordon Smith.
NBCU Telemundo Enterprises is celebrating Financial Literacy Month with the kickoff of Nuestras Finanzas (Our Finances), a national program designed to inform and encourage U.S. Hispanics to accelerate their financial freedom and success.
Horowitz’s report, finds that three in four 13- to 24-year-olds use their smartphones to watch video content, daily or almost every day. Additionally, 95% of Gen Z watches at least some TV content, racking up a self-reported average 4.7 hours of long-form TV content per day.
NBC Owned Stations, announced that local news playlists from 11 NBC O&Os are now available on Peacock. The local news playlists are available through Peacock’s “News” tab.
Univision and Televisa have come to terms on a merger agreement, a long-awaited deal that will create a Spanish-language TV giant with broad reach in Mexico and the U.S.
Hearst has teamed with the Emma Bowen Foundation to endow need-based media scholarships and internships for minority students. The endowment will honor Hearst executive Jeana Stanley, VP of finance.

TVB Features

According to IBM's Institute for Business Value, 73% of consumers who typically visited shopping centers intend to return again after they have been vaccinated. Our featured market this week is Raleigh-Durham (Fayetteville), NC .

The 2021 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

Future-Forward Strategies for Brands of All Sizes

“As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics if they want to reach a world of audiences whose habits and preferences have shifted.” -Jamie Moldafsky, CMO, Nielsen

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As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Updates in Alabama, Alaska, California, Colorado, Florida, Georgia, Indiana, Maine, Missouri, Nevada, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas.

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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