Digital

Tegna’s NBC affil WBIR holds a towering lead over its local competitors on social media in Knoxville, Tenn. according to Shareablee data.
Tegna’s NBC affiliate WTLV is dominating Facebook in the socially competitive Jacksonville, Fla., market.
Tegna’s NBC affiliate WTLV tops the Jacksonville, Fla., market in total social actions over the last six months, according to Shareablee, while Graham Media’s indie WJXT leads in fans/followers.
E.W. Scripps-owned WCPO leads the Cincinnati market (DMA 36) in a close race among local media on social according to data from audience insight firm Shareablee.
Nexstar’s CBS affiliate WKRG leads the Mobile, Ala.-Pensacola, Fla. DMA in total social actions over the last six months, according to Shareablee data. An aggressive adoption of Facebook Live has given WKRG the edge, its news director says.
Raycom’s NBC affiliate WMC leads its local peers in an active social media market according to Shareablee data.
Media Group’s WFTV has a comfortable lead among local media outlets on social according to Shareablee data.
Raycom’s KFVS dominates its local peers on social media according to Shareablee data
KWTX is the leading local media performer on social media in Waco-Temple-Bryan, Texas (DMA 87), over the past six months according to data from audience insight firm Shareablee.
The Twitter and Instagram accounts for NBC-owned WRC led the D.C. market with a 29 share as a group, followed by Fox-owned WTTG with a 28.7 share and TEGNA-owned WUSA with a 28.5 Share, according to data from Share Rocket.
Tribune-owned Fox affiliate WGHP holds a whopping lead among local outlets on social media in the Greensboro-High Point-Winston-Salem DMA according to Shareablee data
On its Local Spotlight Media Blog, Facebook shows some examples of how local news publishers covered February's extreme weather events around the country.
East Coast stations used Facebook, both live and regular, to keep viewers up to date on what to expect during the winter storm expected the coast.
WNEM, Meredith’s Flint-Saginaw-Bay City, Mich., CBS affiliate, leads the market in social actions in the past six months according to data from audience insight firm Shareablee, but it’s a close two-station race.
Charlotte, N.C. ABC affiliate WSOC is adding a Telemundo affiliate to its digital subchannel lineup.
WVEC, Tegna’s ABC affiliate in Norfolk, Va., leads the market in social media actions by more than a million actions over its nearest competitor in the past six months according to data from audience insight firm Shareablee.
There wasn’t much movement among the social media leaders in Philadelphia over the last 30 days, according to data from Share Rocket. ABC-owned WPVI maintained its lead on with a 47 share.
Tegna’s Sacramento affiliate KXTV filmed a promo that aired during the Academy Awards, “and will run in local movie theaters and on social.”
ABC-owned station WLS was the social leader for the period between January 23 and February 22, according to data from Share Rocket.
WDBJ’s Weather Talk Live, pops up every weeknight at 10 on WDBJ’s Facebook feed allowing Facebook users to interact, ask questions and talk about the weather with WDBJ’s chief meteorologist, Brent Watts.
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