Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.

Moody’s said while Peacock is the third D2C streaming service to be launched in about a year, it addresses the need for distributors to pivot toward online content as cord cutting and cord shaving grow.
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The ABC Owned Television Stations plan to rebrand their Live Well digital broadcast network to Localish, the group’s local storytelling initiative.
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NBCU Owned Television Stations announced the overhaul of both the consumer front-end experience and editorial back-end interface for its web and mobile web digital products that rolled out across all 42 NBC and Telemundo stations.
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After 13 days, the TCA’s winter press tour wrapped with several dozen broadcast, cable and streaming outlets sharing their programming plans for the first half of 2020.
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NBC revealed just about every detail imaginable about its upcoming Peacock streaming service, which will launch April 15 to some Comcast customers ahead of its national rollout July 15.
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NBCU hopes to position Peacock as broader than the other major streaming services already out there. It will soon offer news, sports and reality TV along with shows and movies — but with fewer ads, at five minutes an hour.
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According to BIA Advisory Services, local TV groups stand to increase their revenue growth by 50% within the next 10 years from the rollout of NEXTGEN TV.
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T-Mobile, an early tester of the product placement technology, saw a 10% increase in brand awareness when it ran dynamically served units within Univision programming in conjunction with its usual 30-second spot.
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Comcast NBCUniversal said it will launch SportsTech, a global accelerator for sports technology startups, in August.
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Nexstar is launching a three-hour nightly newscast on its flagship cable channel WGN America, drawing on local journalists for reports from its stations across the country.
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Nexstar Shares Surge To A New Record High
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With the launch of its Peacock streamer in April, NBCU is clear about how it wants the streamer to become financially stable: except advertising.
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Fox Television Stations debuted Fox Soul, a live, interactive and ad-supported OTT streaming channel, positioned for the African American viewer.
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CBS All Access and Showtime's OTT streaming services have passed 10 million subscribers, said Marc DeBevoise, CEO and president of CBS Interactive.
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“The future is all about personalization…to reach beyond the screen and form a personal relationship [with the audience] with the right ad with content,” Linda Yaccarino, chairman of advertising and client partnerships at NBCU said.
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Tegna is teaming up with global nonprofit First Draft to train all its journalists in identifying disinformation online and helping viewers do the same.
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ABC will air the 72nd Emmy Awards Sept. 20. The event happens at the Microsoft Theater in Los Angeles. No host has been announced.
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NBCU came to CES to talk about how technology is shaping the future of entertainment, but concluded that AI won’t be able to replace talent, creativity and storytelling.
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ABC Entertainment President Karey Burke told reporters that ABC is doing its part to "bring much deserved swagger back to broadcast TV" as those landmark shows are now being used to help launch streaming platforms.
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The new operation in Jefferson City will serve four Nexstar markets across Missouri, reaching 2.5 million viewers. Nexstar now operates news bureaus in 20 state capitals.
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