Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.

After a long fight, Weigel is getting the Class A TV station, KAXT, which serves one of America’s biggest markets.
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The network, which will broadcast the game on Feb. 2, is adding one commercial break to the game to accommodate marketers who are significant sponsors of both the NFL and Fox Sports.
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The head of the nation’s largest TV station group is highly bullish on NextGen TV, cautious about OTT and optimistic that broadcast’s over-the-air nature may be a key asset to cable-wary sports leagues.
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The News Literacy Project is partnering with Scripps to launch a national public awareness campaign on the importance of news literacy and the role of the free press in American democracy.
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The founder, chairman and President/CEO of Nexstar Media Group is the inaugural recipient of the Lew Klein Leadership Award.
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Jack Abernethy, head of Fox Television Stations, addressed NFL rights, the presidential election’s effect on regulation, station consolidation and other topics during a NATPE keynote session.
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Moody’s said while Peacock is the third D2C streaming service to be launched in about a year, it addresses the need for distributors to pivot toward online content as cord cutting and cord shaving grow.
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The ABC Owned Television Stations plan to rebrand their Live Well digital broadcast network to Localish, the group’s local storytelling initiative.
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NBCU Owned Television Stations announced the overhaul of both the consumer front-end experience and editorial back-end interface for its web and mobile web digital products that rolled out across all 42 NBC and Telemundo stations.
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After 13 days, the TCA’s winter press tour wrapped with several dozen broadcast, cable and streaming outlets sharing their programming plans for the first half of 2020.
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NBC revealed just about every detail imaginable about its upcoming Peacock streaming service, which will launch April 15 to some Comcast customers ahead of its national rollout July 15.
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NBCU hopes to position Peacock as broader than the other major streaming services already out there. It will soon offer news, sports and reality TV along with shows and movies — but with fewer ads, at five minutes an hour.
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According to BIA Advisory Services, local TV groups stand to increase their revenue growth by 50% within the next 10 years from the rollout of NEXTGEN TV.
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T-Mobile, an early tester of the product placement technology, saw a 10% increase in brand awareness when it ran dynamically served units within Univision programming in conjunction with its usual 30-second spot.
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Comcast NBCUniversal said it will launch SportsTech, a global accelerator for sports technology startups, in August.
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Nexstar is launching a three-hour nightly newscast on its flagship cable channel WGN America, drawing on local journalists for reports from its stations across the country.
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Nexstar Shares Surge To A New Record High
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With the launch of its Peacock streamer in April, NBCU is clear about how it wants the streamer to become financially stable: except advertising.
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Fox Television Stations debuted Fox Soul, a live, interactive and ad-supported OTT streaming channel, positioned for the African American viewer.
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CBS All Access and Showtime's OTT streaming services have passed 10 million subscribers, said Marc DeBevoise, CEO and president of CBS Interactive.
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