Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.

“The future is all about personalization…to reach beyond the screen and form a personal relationship [with the audience] with the right ad with content,” Linda Yaccarino, chairman of advertising and client partnerships at NBCU said.
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Tegna is teaming up with global nonprofit First Draft to train all its journalists in identifying disinformation online and helping viewers do the same.
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ABC will air the 72nd Emmy Awards Sept. 20. The event happens at the Microsoft Theater in Los Angeles. No host has been announced.
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NBCU came to CES to talk about how technology is shaping the future of entertainment, but concluded that AI won’t be able to replace talent, creativity and storytelling.
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ABC Entertainment President Karey Burke told reporters that ABC is doing its part to "bring much deserved swagger back to broadcast TV" as those landmark shows are now being used to help launch streaming platforms.
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The new operation in Jefferson City will serve four Nexstar markets across Missouri, reaching 2.5 million viewers. Nexstar now operates news bureaus in 20 state capitals.
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A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead of the 2020 upfronts.
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Nielsen and Nexstar Media Group announced a multi-year agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities including 197 local TV stations and digital subchannels in 115 markets.
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Hearst and AT&T have reached a new long-term retransmission consent agreement, ending a blackout that started Jan 3.
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Noticias Telemundo unveiled details of its digital operations plans for Decision 2020, its biggest-ever electoral coverage- the editorial team doubled its size with the incorporation of multi-media journalists to produce stories for digital, social and linear platforms, hired several former NY Times en Español reporters and established a first-ever collaboration with the Des Moines Register in Iowa.
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NBCUniversal has switched over to new websites for its owned stations including a primary navigation bar with the station’s logo, search and primary links.
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CBS Television Stations and CBS Interactive debuted CBSN Minnesota, the fifth of CBS’s 13 local direct-to-consumer streaming news services in major markets across the country featuring anchored programming, coverage of live breaking news events in the region and a library of local news content that will be available for on-demand viewing.
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NBCUniversal’s TV stations have formed a partnership with TVSquared to determine the effectiveness of their efforts.
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NBCU said it has already sold advertising commitments worth more than $1 billion for the Tokyo Olympic Games- expecting it to surpass the record-setting $1.2 billion in ad sales generated by the Rio games in 2016.
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According to Subramanyam, TV still reigns supreme as one of the most popular content platforms. "It is front and center in people's lives," she says.
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CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging #advertising practice known as “audience buying"- giving advertisers a way to buy impressions from particular types of consumers across media outlets.
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ABC Owned Television Stations has won 2019’s Innovator Award, the top honor in TVNewsCheck’s Social Media Excellence Awards, for its Localish collective of highly engaging digital shorts.
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FOX and AWS announced the signing of a multi-year technology agreement to collaborate on the construction of a “transformative 8K capable media platform on AWS to create, produce, and deliver live and on-demand content across traditional and digital platforms.”
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After more than a decade apart, CBS and Viacom are reuniting bringing together a set of businesses that once dominated the media and entertainment industries but are now fighting to stay relevant in an increasingly digital world.
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Nexstar Media Group and Mission Broadcasting reached a four-year agreement to renew the existing NBC Television Network affiliations of their stations in 21 markets across the country.
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