Community Service

WCVB, Hearst’s ABC affiliate in Boston, partnered with The Greater Boston Food Bank (GBFB) on the second annual hunger month televent, Hunger Action Day, to help shed light on the reality of food insecurity throughout the Bay State.
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WMC, Gray’s NBC affiliate in Memphis, organized a fundraising event to supply each student in the largest school district in Tennessee with microphone equipped headsets to aid with virtual learning.
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Although Hurricane Laura, a category 4 hurricane, spared New Orleans, it did hit the coast of Louisiana west of the city hard causing wide-spread destruction, and forcing many to evacuate to New Orleans. WDSU stepped up and organized a telethon to raise funds to feed the hungry victims.
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Gov. Bill Lee announced that the new PSA will encourage mask use across the state, according to a news release from the Governor’s Office. The campaign is called “Face It. Masks Fight COVID-19,” and will run on broadcast and cable television, digital, social media, print and billboards statewide.
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On the afternoon of April 30, 2019, a temporary flood barrier failed, releasing the Mississippi River into Davenport’s downtown. Following the devastation, KWQC launched an all-encompassing campaign to help the community and businesses recover.
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Graham Media Group’s WKMG-TV Orlando, Fla., was nominated for a Service to Community Award in the Television – Large Market category.After WKMG-TV news anchor Matt Austin was hit and seriously injured by a texting driver, the station initiated a relentless multi-faceted, multi-year campaign led by Austin to strengthen Florida’s texting and driving law. WKMG gathered stories from viewers, created partnerships with law enforcement and legislators and confronted those lawmakers who were creating roadblocks to a piece of legislation designed to save lives on Florida’s roadways.
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Graham Media Group CBS affiliate WKMG-TV Orlando recently launched the "Make Ends Meet" initiative, a budget guidance plan for viewers looking to cut back on spending during the COVID-19 crisis.
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Gray Television announced on May 5 that during March and April 2020, its local TV stations collectively helped to raise more than $12.6 million to benefit local residents and organizations affected by the COVID-19 pandemic.
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Hearst’s NBC affiliate WBAL-TV Baltimore raised $1.3 million for Maryland Food Bank during the “Project CommUNITY Virtual Food Drive,” which began on April 13. Baseball Hall of Famer and Baltimore Orioles great Cal Ripken Jr. and Baltimore Ravens tight end Mark Andrews appeared in tv spots encouraging viewers to donate.
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Hearst’s ABC affiliate KETV Omaha, Neb., raised $118,000 for Food Bank of the Heartland on April 1 as a part of their virtual fundraising campaign, “Giving Wednesday.”
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Bonneville’s KYGO-FM, KOSI-FM and KKFB-FM partnered with TEGNA’s NBC affiliate KUSA-TV Denver to raise money for the Food Bank of the Rockies throughout April, raising over $425,000 for the cause
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E.W. Scripps’ NBC affiliate KSHB-TV Kansas City and Scripps’ independent station KMCI-TV Lawrence, Kan., joined a group of television and radio stations for “One KC: A Digital Day of Giving” on April 16. The event raised $2 million for the Kansas City Regional COVID-19 Response and Recovery Fund, which provides housing assistance, food, medical help and other critical services.
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Hearst’s CBS affiliate KCCI Des Moines raised more than $560,000 – enough for two million meals - for the Food Bank of Iowa on April 15. The “KCCI Project CommUNITY Half-Million-Meals Challenge” far exceeded the station’s original goal of a half-million meals.
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The Care Package Challenge raised $106,776 — enough to provide 9,707 care packages to feed people throughout Northern Indiana.
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“To let the community know that even though we are competitors, during a life-altering event like we are currently experiencing, there is no ‘competition’ between stations more important than our community’s safety and well-being,” wrote Erik Candiani, WWBT’s marketing director.
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ABC30 will air its new Children First program, Coping During COVID-19. The special includes local children and families supporting healthcare workers by making masks and donating food. See how valley teachers and families are dealing with distance learning and the special parades held to connect with students.
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Nexstar’s Fox affiliate WITI-TV Milwaukee collected more than 10,000 coats during the 35th annual “Coats for Kids” fundraiser.
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The food drive has provided more than 55 million meals in 19 years.
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Gray’s CBS and Fox affiliates in Wausau, Wis., collected donations totaling more than $100,000 as part of their annual Share Your Holidays campaign.
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Children First is a year-round effort focusing on challenges and opportunities among our youth in Central California. "Vaping Crisis" includes the latest research on vaping-related lung injuries and deaths in the U.S., including the Central Valley.
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