Digital & Crossplatform

Tegna’s NBC affiliate WTLV tops the Jacksonville, Fla., market in total social actions over the last six months, according to Shareablee, while Graham Media’s indie WJXT leads in fans/followers.
E.W. Scripps-owned WCPO leads the Cincinnati market (DMA 36) in a close race among local media on social according to data from audience insight firm Shareablee.
Nexstar’s CBS affiliate WKRG leads the Mobile, Ala.-Pensacola, Fla. DMA in total social actions over the last six months, according to Shareablee data. An aggressive adoption of Facebook Live has given WKRG the edge, its news director says.
Raycom’s NBC affiliate WMC leads its local peers in an active social media market according to Shareablee data.
Media Group’s WFTV has a comfortable lead among local media outlets on social according to Shareablee data.
Raycom’s KFVS dominates its local peers on social media according to Shareablee data
KWTX is the leading local media performer on social media in Waco-Temple-Bryan, Texas (DMA 87), over the past six months according to data from audience insight firm Shareablee.
The Twitter and Instagram accounts for NBC-owned WRC led the D.C. market with a 29 share as a group, followed by Fox-owned WTTG with a 28.7 share and TEGNA-owned WUSA with a 28.5 Share, according to data from Share Rocket.
Tribune-owned Fox affiliate WGHP holds a whopping lead among local outlets on social media in the Greensboro-High Point-Winston-Salem DMA according to Shareablee data
On its Local Spotlight Media Blog, Facebook shows some examples of how local news publishers covered February's extreme weather events around the country.
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