Market Name:

Miami-Fort Lauderdale, FL

DMA Rank 16
Profile

Miami has always been the commercial and cultural center for Florida and the nearby Caribbean, but in the past 30 years it has emerged as a world-class international hub and a gateway for all of Latin America. In many ways it serves as the central logistical and cultural hub of the entire Western Hemisphere. The inevitable result is a diverse and invigorating Latin culture superimposed upon what was already a major commercial, resort, and retirement area dating back to the 1920’s. Many think of it as a tourist center, but import/export and international financial trade with Latin countries make up a far larger part of the economy. These activities bring a large banking industry as well as cargo transport and warehousing; the manufacturing and corporate headquarters rosters are also growing. Fort Lauderdale is a major manufacturing and maintenance center for yachts. The boating industry is responsible for over 109,000 jobs in the county.

Median Income: $48,612

SRDS Total Retail Sales ($000): $13,006,693

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