TIP is an industry work group dedicated to promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners. The consortium is formed of local television broadcasters including Cox Media Group, Fox Television Stations, Graham Media Group, Gray Television, Hearst Television, NBC Owned Television Stations, Nexstar Media Group, E.W. Scripps, Sinclair Broadcast Group, and TEGNA.
The goal of TIP is to accelerate automation of spot television and to streamline transactions and reduce the reconciliation burdens on buyer and seller. TIP aims to foster interoperability between system providers to create the broadest access to local television supply and demand. The TVB, the trade association representing local broadcast television, provides a repository for the TIP Initiative’s work and open access for industry partners at TVB.org/TIP.
Access the Draft Interface Framework
The framework page includes broadcaster sales gateway solutions, API security guidelines for system providers, data model and API implementation guide, interface design and API releases, and the 2020 member charter, an overview of goals. All future TIP updates will be added to this page.
TIP Trading Partner Forum
The TIP Trading Partner Forum is a group of buy-side and sell-side executives who provide guidance about business practices and tactical automation goals.
TIP White Paper: Media Agencies' Survey Results
The TIP Initiative Survey identifies media agencies’ top priorities and highlights benefits of automation in local broadcast TV advertising.
TIP Automated TV Demos at Alt Forward 2020
Ad-tech companies’ presentations of Automated TV case studies demonstrating scalable benefits of open API adoption and platform interoperability.
TIP - Quick Info & Facts
PDF one-sheets with everything you need to know about TIP and advancing its goals. One-sheets for buyers and ad-tech coming soon.
TIP PDF for Sellers