The Excellence in Local Media Marketing Award recognizes TV stations, industry leaders, advertisers and media agencies who have created outstanding and effective local, multiplatform marketing campaigns. Winners are chosen based on the creativity of their on-air and digital advertising, and the overall effectiveness of the campaign in addressing objectives, meeting challenges and delivering results.
2020 Excellence Award Winners
TVB Excellence Award for Political Agency of the Year
Robin D. Roberts
President, National Media Group
With the onset of the coronavirus and 2020 being an election year, today’s political landscape requires a unique level of sophistication, skill, and acumen to create and implement effective political media strategies. Robin Roberts is widely recognized as a leader and pioneer in political and issue-advocacy advertising and has supervised strategic media research, planning, and ad placement for hundreds of campaigns, including the 2000 and 2004 Bush-Cheney presidential campaigns as well as the 2016 and 2020 Trump-Pence presidential campaigns.
TVB Excellence Award for Career Achievement
Retired President and General Manager, WCVB Channel 5, BostonGroup
For the first time ever, the 2020 TVB Excellence Awards include a Career Achievement category. The inaugural recipient is Bill Fine, recently retired President and General Manager, of WCVB Channel 5, Boston. Bill spent his entire 43-year career in local broadcasting, most recently retiring from his hometown station and Hearst Television flagship, WCVB. Bill has made his mark on the industry in tremendous ways with his work over the years. He brings wisdom, passion, compassion and talent to every role and every relationship.