Local TV News

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TVB research shows that local TV stations are the top local news source, the number one most trusted news source, and most involved in local communities.

The 2020 Media Comparisons Study finds that local broadcast TV news is the primary source of news.


Source: GfK TVB Media Comparisons Study 2020. Persons 18+. Includes only those who chose a media. Q5 - Which one of the following sources, if any, would you say is your primary source for news?

The Media Comparisons Study also found that local broadcast TV news is the #1 most trusted news source.


Source: GfK TVB Media Comparisons Study 2020. Persons 18+. Agree Strongly or Agree Somewhat. Q9 - For each source, please indicate the extent to which you agree or disagree with the following statement: I trust the News that I see/hear on this media source.

Of all news sources, local broadcast TV news is the most involved in local communities.


Source: GfK TVB Media Comparisons Study 2020. Persons 18+. Includes only those who chose a media. Q8 - And, which source of news do you feel is the most involved in your community?

Local TV station websites are accessed the most for information about local news or events.


Source: GfK TVB Media Comparisons Study 2020. Persons 18+. Includes only those who answered. Q13 - Which one of the following websites are you most likely to turn to when you need information about local news or events? As a percentage of those that use websites and apps.

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TVB Members visit the member site Research section to view the 2019 Media Comparisons and Purchase Funnel studies.

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