Transitioning to Impressions

FAQ | Industry News about Impressions

TVB is leading an industry charge to change the local broadcast transaction currency from ratings-based to Impressions-based.

  • Impressions simplify how we evaluate media across platforms and make it easier to include local TV in the cross-platform consideration set.
  • Impressions recognize all TV audiences, resulting in the inclusion of a greater variety of programs – both extending reach and providing greater targeting for advertisers.
  • Impressions allow for more precise reporting of program performance and post-buy evaluation.
  • Impressions enhance the benefits of Automated TV, which takes the friction out of the local TV buy/sell process and paves the way for more sophisticated use of audience data.
  • Many members have already come out publicly supporting this transition.

Have a question?  Click here to ask Hadassa Gerber, EVP, Chief Research Officer, TVB.

TVB Members, view the on-demand webinar, Numbers that Measure Up: Impressions! [member login required, request it now]

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