Public

Transitioning to Impressions

FAQ | Industry News about Impressions

TVB is leading an industry charge to change the local broadcast transaction currency from ratings-based to Impressions-based.

  • Impressions simplify how we evaluate media across platforms and make it easier to include local TV in the cross-platform consideration set.
  • Impressions recognize all TV audiences, resulting in the inclusion of a greater variety of programs – both extending reach and providing greater targeting for advertisers.
  • Impressions allow for more precise reporting of program performance and post-buy evaluation.
  • Impressions enhance the benefits of Automated TV, which takes the friction out of the local TV buy/sell process and paves the way for more sophisticated use of audience data.
  • Many members have already come out publicly supporting this transition.

Have a question?  Click here to ask Hadassa Gerber, EVP, Chief Research Officer, TVB.

TVB Members, view the on-demand webinar, Numbers that Measure Up: Impressions! [member login required, request it now]

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp