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Political Databank

Political News

An in-depth guide from Morning Consult on how the race for the Democratic nomination is shaping up.
Univision has released more state voter data to put an exclamation point on the importance of the Hispanic vote, and reaching that vote through Spanish-language media.
Amy McGrath, the Democratic candidate challenging Senate Majority Leader Mitch McConnell in Kentucky, raised a whopping $2.5 million within the first 24 hours after formally announcing her 2020 run on Tuesday, according to the campaign.
Nielsen data showed viewership for the Democratic candidates’ Thursday lineup was up 18% over Wednesday’s face-off, which pulled in 15.3 million viewers.
As we edge closer to 2020, paying attention to spending trends in competitive districts could help shed light on Democratic strategy and the districts that will be central to keeping the House blue.
Brian Wieser of GroupM forecasts campaign spending will increase $3.6 billion to what would be a record $9.9 billion in 2020 — a 57% increase over 2016.
Studies have shown that TV is the most important medium to voters when it comes to awareness of a candidate, and the most important when it actually comes to motivating them to vote.

TVB Resources

Nielsen’s Q4 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

The Voter Funnel Study set out to determine the impact of different media used in the 2018 political races and ballot initiatives.

TVB’s guide to the 2019 & 2020 senatorial, congressional and gubernatorial races.

We Get Voters: Nevada: Las Vegas panel discussion with state and national experts on the 2018 election and using advertising media to effectively reach voters in Nevada.

TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.

Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.

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