Public

Political Databank

Political News

The largest Democratic super PAC focused on the U.S. Senate is reserving nearly $70 million in fall advertising time, offering an early clue as to how the party’s top strategists view the emerging Senate battlefield.
Industry forecasters are adjusting projections for core ad spending and revising their spot ad outlooks, but one category — political spending — may be 1.5 to 2 times higher than expected, thanks in part to an infusion from Michael Bloomberg.
A return to broader targeting with inclusive messaging could prove a more effective way for candidates to drive enthusiastic support, gain credibility and unite voters to secure victory in November.
“When broadcast TV reaches 85% percent of registered voters in Michigan, beating out cable TV, radio, and social media, it’s hard to deny the influence local broadcast TV has over voters.”
Former New York mayor Mike Bloomberg has decided to form an independent expenditure campaign that will absorb hundreds of his presidential campaign staffers in six swing states to work to elect the Democratic nominee this fall.
Comscore said Thursday it has launched a new product that provides TV viewing and other audience data broken down by Congressional district.
“The vast majority of [political] spending goes to local broadcast or cable/satellite providers, as political advertisers focus on states, or even ZIP codes, that can swing an election.”

TVB Resources

View a study of media usage by registered voters in the following states: California, Colorado, Michigan, North Carolina and South Carolina.

Word of mouth has always been a critical influencer and form of marketing, but can media influence word of mouth? To find the answer, TVB commissioned Engagement Labs to assess and quantify the role media platforms have in driving Americans’ conversations.

TVB’s guide to the 2020 senatorial, congressional and gubernatorial races.

Here you can find useful information to help in your planning, including key upcoming dates, voter profiles, preferred programming and so much more!
TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp