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In the four weeks since Election Day, the two Georgia Senate face-offs have already bought more than $280 million worth of TV commercials, according to Advertising Analytics. Total ad spending could reach half a billion dollars, AdImpact says.
On Nov. 18 ad spending on Georgia’s U.S. Senate runoff election had hit $101 million. A week later, the tally has surged to $272.2 million.
Political ad spending during this election cycle reached $8.5 billion. Looking at the eight most important markets in the eight states crucial to the presidential race, Biden’s ad-spend advantage was overwhelming.
Republican Sens. Kelly Loeffler and David Perdue hold an early advantage over the airways in their two runoff races in Georgia. Political groups have already spent or reserved more than $126 million to advertise for the 63-day campaign, with Republicans exceeding Democrats $77.2 million to $49.3 million, according to Kantar's Campaign Media Analysis Group.
Spending on runoff elections for Georgia’s two U.S. Senate seats — which could decide control of the chamber — will likely exceed $200M and shatter records.
As proven in the Q3 earnings reports released in the first week of November, political ad spending is beyond expectations. New Kagan research indicates that the biggest political markets for broadcast TV were Phoenix and Florida.
President-elect Joe Biden and President Trump’s White House campaigns and outside groups spent a combined $3B on advertising throughout the 2020 cycle, a gargantuan sum that fueled ad blitzes across the U.S. and in key swing states for months.

TVB Resources

A September 2020 update of TVB’s Coronavirus Media Usage Study that focuses on registered voters.

A state-by-state guide to 2020 absentee/mail-In voting and important key deadlines.

TVB’s guide to the 2020 senatorial, congressional and gubernatorial races.

View a study of media usage by registered voters in the following states: California, Colorado, Michigan, North Carolina and South Carolina.

Word of mouth has always been a critical influencer and form of marketing, but can media influence word of mouth? To find the answer, TVB commissioned Engagement Labs to assess and quantify the role media platforms have in driving Americans’ conversations.

Here you can find useful information to help in your planning, including key upcoming dates, voter profiles, preferred programming and so much more!
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