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Political Databank

Political News

Sen. Amy Klobuchar (D-Minn.) is working on legislation that would mandate online political advertisements be subject to the same rules as broadcast ads.
Communications law requires traditional media like TV disclose political ad buyers. The rule doesn't apply online, an exemption that's helped Facebook's self-serve advertising business generate millions of dollars in political campaign spots.
Officials at the Federal Election Commission are reaching out to political ad buyers to solicit feedback about potential new disclosure rules in an effort to modernize outdated laws.
Most money raised in politics is spent on advertising, and even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television.
Lawmakers are discussing legislation that'd require social-media companies to create a public disclosure portal of political ads shown on their platforms, similar to the requirements of television stations.
Sen. Luther Strange and allies are dramatically outspending Roy Moore and friends on television in the special Republican primary in Alabama.
Driven by strong political advertising, Meredith’s broadcast group revenues hit a record $630 million in fiscal 2017, up 15% from the year before, the company reported.

TVB Resources

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
TVB’s guide to the 2017 & 2018 senatorial, congressional and gubernatorial races.
Nielsen’s Q1 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Studies from Gfk and Keller Fay show that no other platform has more reach—or is more trusted by Independent voters—than local broadcast television.
View the infographic >>

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