Political Databank

Political News

Advocacy groups are racing to place ad buys and organize at the grass-roots level to sink or boost Kavanaugh's nomination.
The industry anticipates a flood of political dollars set to come during the second half of 2018. Steve Lanzano, CEO & President of TVB, thinks political revenue could top the mid-term election four years ago when Kantar Media’s CMAG says broadcast TV booked $2.1 billion in political ads.
Demand Justice will invest in radio, TV, digital and voter mobilization, an official said. They aim to serve as a liberal counterweight to the right on judicial nominations plans to spend $5 million
Pew surveyed 4,594 U.S. adults, and it found that 43 percent of them believe tech companies support liberal views over conservative views, while just 11 percent felt the opposite and 43 percent saw no bias.
Members of Media of Nebraska unveiled a public awareness campaign about the First Amendment of the United States Constitution. The core message: “Think F1rst.”
TV remains an effective method for reaching the female voter. College-educated and Latina female voters spend the most time with TV each day: 4 hours and 46 minutes and 4 hours and 5 minutes, respectively. Comparatively, Millennials spend about 3 hours 22 minutes with TV.
Former NYC Mayor Michael Bloomberg plans to spend $80 million on political campaigns this year.

TVB Resources

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
TVB’s guide to the 2018 senatorial, congressional and gubernatorial races.

Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Studies from Gfk and Keller Fay show that no other platform has more reach—or is more trusted by Independent voters—than local broadcast television.
View the infographic >>


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