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Kantar CMAG VP Steve Passwaiter says TV shouldn’t be too alarmed. “When we get done analyzing the results of the 2020 election, good old linear TV is probably still going to very much be in the driver’s seat.”
American Spirit Media appointed Wayne Freedman group vice president of sales, effective immediately.
Fox affiliate KEYC appointed Jeffrey Marks as interim station general manager; Marvin Rhodes left to become GM of KTTC Rochester, Minn.
While 2018 did not answer everything, one trend is clear: pundits who predicted that local broadcast television advertising would lose its importance were wrong — very wrong.
The official numbers are in, and according to WPP competitive ad tracking units Kantar Media and its CMAG political media specialty division, the 2018 campaign ad spending set new bars for both broadcast TV and digital media.
More than $3 billion — a record for any election cycle — was spent on local broadcast TV spots according to Kantar/CMAG. “There is no doubt that local broadcast TV delivers for political campaigns,” said Steve Lanzano, President & CEO, TVB.
With Democrats securing a majority of seats in the House of Representatives, key committees controlling media law and policy — Energy and Commerce and its Communications and Technology Subcommittee — will get new leadership that may be less friendly to broadcasting interests than the outgoing Republicans.

TVB Resources

The Voter Funnel Study set out to determine the impact of different media used in the 2018 political races and ballot initiatives.

TVB’s guide to the 2019 & 2020 senatorial, congressional and gubernatorial races.

We Get Voters: Nevada: Las Vegas panel discussion with state and national experts on the 2018 election and using advertising media to effectively reach voters in Nevada.

Nielsen’s Q2 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.

Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.

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