Political Databank

Political News

Hickenlooper’s campaign says it will spend more than $100,000 broadcasting its ad.
The DCCC has reserved more than $18 million in fall TV time, an initial foray into the media market that shines a light on where the fight for control of the House of Representatives will likely be focused.
Political TV spending in 2020 was always projected to hit all-time highs. EMarketer predicted $4.55 billion would be spent this cycle, representing an 82% increase over 2016. TV is also the marketing channel of choice for political advertisers, soaking up 66% of their total ad budget.
The COVID-19 pandemic took a big bite out of presidential campaign spending in April. According to newly filed Federal Election Commission reports, President Trump and former Vice President Joe Biden — the presumptive Democratic nominee — spent a combined $20.6 million during the month.
Conservative group Club for Growth will launch its first television, cable and digital ad buy this week for state Rep. Nancy Mace, tying the Berkeley County Republican directly to President Donald Trump as his prime defender in South Carolina’s 1st District Congressional GOP primary race.
Unite the Country, a PAC formed by people with ties to Joe Biden and former President Barack Obama, only raised just over $723,000 in April, according to a Federal Election Commission filing reviewed by CNBC.
According to a newly released report from Advertising Analytics and Cross Screen Media, ad spending for the 2020 election cycle is revised upward to come in at $6.7 billion, instead of $6 billion.

TVB Resources

View a study of media usage by registered voters in the following states: California, Colorado, MichiganNorth Carolina and South Carolina.

Word of mouth has always been a critical influencer and form of marketing, but can media influence word of mouth? To find the answer, TVB commissioned Engagement Labs to assess and quantify the role media platforms have in driving Americans’ conversations.

TVB’s guide to the 2020 senatorial, congressional and gubernatorial races.

Here you can find useful information to help in your planning, including key upcoming dates, voter profiles, preferred programming and so much more!

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