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The nation’s biggest Democratic super PAC and a Latino group have launched a $6 million Spanish-language ad buy in Florida after former New York City Mayor Michael Bloomberg pledged $100 million toward the presidential election in Florida.
According to OpenSecrets’ outside spending tracker, outside spending in federal races has already surpassed $1 billion with over a month to go before Election Day, putting the 2020 election on track to see far more outside spending than previous election cycles.
Joe Biden’s campaign unveiled two new TV ads. The campaign spent $65M on ads on local broadcast TV among other platforms.
With six weeks remaining, presidential campaigns are continuing to make significant TV investments. Joe Biden's campaign has $115.4M booked in TV ads through Election Day, while Donald Trump's campaign is at $125.3M.
The former vice president and the Democrats were $187 million behind President Trump and the Republicans this spring. Now they are entering the final stretch of the campaign with a $141 million advantage.
With up to 50% or more of American voters casting their ballots well before Election Day on Nov. 3 — either by mail or at local early-voting centers — the traditional political advertising schedule is up for grabs this year.
Joe Biden's presidential campaign is ramping up its paid media advertising with just seven weeks until Election Day, spending more on ads this week than it has in any week to date. The campaign's record investment of $65 million comes after it announced a historic fundraising haul of $364 million in the month of August. It also comes as Biden continues to hold an advantage over Trump in national polling.

TVB Resources

A state-by-state guide to 2020 absentee/mail-In voting and important key deadlines.

TVB’s guide to the 2020 senatorial, congressional and gubernatorial races.

View a study of media usage by registered voters in the following states: California, Colorado, Michigan, North Carolina and South Carolina.

Word of mouth has always been a critical influencer and form of marketing, but can media influence word of mouth? To find the answer, TVB commissioned Engagement Labs to assess and quantify the role media platforms have in driving Americans’ conversations.

Here you can find useful information to help in your planning, including key upcoming dates, voter profiles, preferred programming and so much more!
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