Political Databank

Political News

Senate Democrats are still defending 10 states that President Donald Trump won in 2016, but six months out from Election Day, the most vulnerable senator remains a Republican.
Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents.
Phil Tahtakran has been named head of NBCUniversal federal government affairs, and has also promoted Margaret Tobey, who was named SVP for regulatory affairs, reporting to Kim Harris, EVP and general counsel at NBCU.
A major super PAC with ties to House GOP leadership is reserving about $48 million in general election ads as it looks to protect Republicans' majority during a tough cycle.
GOP groups and candidates have run nearly 17,800 spots this year that tout tax reform, according to a USA TODAY analysis of TV advertising.
Local political advertising is poised to boost advertising spend on OTT video environments, according to a case study released by the video advertising platform SpotX and demand-side advertising platform ZypMedia.
Sens. Mark Warner (D-Va.) and Amy Klobuchar (D-Minn.) have called on the CEO's of Twitter and Google to follow Facebook's lead and voluntarily institute political ad disclosures the legislators are attempting to legislate.

TVB Resources

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
TVB’s guide to the 2018 senatorial, congressional and gubernatorial races.

Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Studies from Gfk and Keller Fay show that no other platform has more reach—or is more trusted by Independent voters—than local broadcast television.
View the infographic >>


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