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Political Databank

Political News

Pete Buttigieg has ascended to the top of Iowa's Democratic presidential primary polling by channeling a substantial fundraising haul into TV ads and a robust presence inside the state.
NBC News and Meet the Press are launching a new project called County to County to cover the 2020 election from the vantage point of five key counties in swing states to appear on NBC News, MSNBC, NBC News Now.
Hedge fund billionaire Tom Steyer has already spent $34.9 million on television and radio commercials, according to Kantar/Campaign Media Analysis Group data provided to Ad Age - the 2020 presidential candidates have spent almost $41 million on TV ads promoting their campaigns so far.
According to Kantar/Campaign Media Analysis Group's data, the 2020 campaign has seen more than twice as many television ad spots as the 2016 race.
So far, the advertisers in play are Donald Trump, the Republican National Committee, House Majority Forward, and Need to Impeach- here is a timeline of events with details about each advertiser’s spending and creative.
88% of 18-29s plan to vote in the upcoming primary, while 92% plan to cast their ballot for president, according to a recent report by Telaria- these voters will represent 20% of the American voting population by 2020, 64% of whom trust news they see on TV more than what they see on social media.
Sanders released his first paid TV ad of the 2020 presidential campaign and the campaign said it would be spending $1.3 million on TV buys in Iowa, home of the important Iowa Caucus, for the spot.

TVB Resources

The Voter Funnel Study set out to determine the impact of different media used in the 2019 Kentucky race.

TVB’s guide to the 2020 senatorial, congressional and gubernatorial races.

Nielsen’s Q2 2019 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

We Get Voters: Nevada: Las Vegas panel discussion with state and national experts on the 2018 election and using advertising media to effectively reach voters in Nevada.

TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.

Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.

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