Political Databank

Political News

Regardless of outcome of the house vote, the debate over repealing and replacing the Affordable Care Act could be a boon to local TV for much of 2017, according to ad firm Deep Root Analytics.
President Trump’s campaign apparatus is launching a seven-figure TV ad campaign to tout his achievements in his first 100 days in office. The spot was paid for by Donald J. Trump for President, Inc., and will air in major markets across the country.
Leaders of America First Policies, a pro-Trump nonprofit outfit, is starting a $3 million advertising campaign to bolster House Republicans who publicly backed the health-care proposal that has stalled on Capitol Hill. The $3 million “advocacy campaign” will feature broadcast, digital and social components.
President Donald Trump’s reelection campaign is off to a quick start, pulling in $13.2 million through a trio of committees in the first three months of the year, while paying a staff of about 20 employees, according to records filed with the Federal Election Commission.
With less than a week to go until election day, the National Republican Congressional Committee purchased $67,111 worth of television advertising from stations in the Wichita TV market.
Republican super PACs and the NRCC have descended on the Georgia 6th district with multimillion-dollar local ad buys in an attempt to sway voters for the special election primary later this month. The ad buy appears to have had a positive impact in terms of damaging the Democrat's early lead.
Making America Great, a nonprofit run by one of Trump's most influential donors, will begin airing $1 million in TV ads that will air in the District of Columbia, along with ten states where a Democratic senator is up for re-election in 2018.

TVB Resources

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
Nielsen’s Q4 2016 Total Audience Report confirms American’s significant and consistent preference for television over all media.
TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
TVB’s guide to the 2017 & 2018 senatorial, congressional and gubernatorial races.
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Studies from Gfk and Keller Fay show that no other platform has more reach—or is more trusted by Independent voters—than local broadcast television.
View the infographic >>


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