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2021 is off to a quick start, outpacing Q1 2019 by 33%. Combined spending in the Georgia Senate runoffs made up 45% of expenditures last quarter.
Facebook and Google’s ongoing bans on political ads are hitting campaigns during a crucial fundraising window, cutting off a key pipeline to potential supporters and disrupting early planning for the next round of elections, from state and local races this year to looming midterm elections in 2022.
Ad spending surrounding Georgia’s senate runoffs now tops $521 million, according to Ad Age in partnership with Kantar/CMAG. Total spending from Jan. 1, 2019, through Jan. 5, 2021 exceeds $700 million.
With just over a week left in the Georgia senate runoff elections, ad spending is up to nearly $540 million overall for the consequential elections that will determine which party has control of the Senate.
A PAC aligned with President Trump is investing in the Georgia Senate runoff elections with a $500,000 ad campaign in support of Republican Sens. David Perdue and Kelly Loeffler.
In the lead up to the 2020 presidential election, President Elect Joe Biden dominated the local TV airwaves, according to an analysis released by Nielsen. Joe Biden For President spent $83.2 million, generating 4.1 billion local TV impressions during the month.
On Nov. 18, AdAge reported that ad spending on Georgia’s U.S. Senate runoff election had hit $101 million. On Nov. 24 ad spending reached $272 million. As of EOD Dec. 10, including advance bookings of ads that will run through Jan. 5, ad spending hit $440 million.

TVB Resources


The 2020 Study

• Of those that voted early, 39% voted three or more weeks out from Election Day, but the party difference was notable: 46% of Democrats voted 3 or more weeks early, compared to just 32% of Republicans.

• The most trusted news source for respondents was local broadcast television news, and the most trusted digital media news source was the web and apps of local broadcast TV news.

TVB’s guide to the 2021 & 2022  senatorial, congressional and gubernatorial races.

A September 2020 update of TVB’s Coronavirus Media Usage Study that focuses on registered voters.

A state-by-state guide to 2020 absentee/mail-In voting and important key deadlines.

View a study of media usage by registered voters in the following states: California, Colorado, Michigan, North Carolina and South Carolina.

Word of mouth has always been a critical influencer and form of marketing, but can media influence word of mouth? To find the answer, TVB commissioned Engagement Labs to assess and quantify the role media platforms have in driving Americans’ conversations.

Here you can find useful information to help in your planning, including key upcoming dates, voter profiles, preferred programming and so much more!
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