2020 Voters Media Usage Studies


In January-February 2020, TVB commissioned Dynata to conduct a study of registered voters in 5 states to gain an understanding of media usage, and attitudes toward traditional and digital platforms. To qualify, each respondent had to be a registered voter and had to have been exposed to any of over 20 media (traditional or digital) in the prior 24-hour period.

View the 5 state studies

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