Nielsen’s Q1 2020 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
- In Q14 2020, adults 35+ spent over 44 hours weekly with their television sets (TUT: Total Use of Television). TUT includes live TV + time-shifted TV as well as TV-connected devices (DVD, Game Console and Internet Connected Device, which also includes Smart TV app usage). Live TV was the primary contributor, with 32 hours and 42 minutes.
- Second was app/web on a smartphone, with weekly time spent at 25 hours and 3 minutes. Included in that figure is video focused web/app, which contributed just 1 hour and 33 minutes.
- Radio was third with weekly time spent in Q1 2020 at 12 hours and 38 minutes. It should be noted that radio includes listening to AM/FM radio stations, digital streams of AM/FM stations, HD radio stations and satellite radio.
Nielsen clients can access the Q1 2020 report on Nielsen Answers.
The following key points highlight the strength of the local broadcast industry:
Source: The Nielsen Company, Q1 2020 The Total Audience Report