What Political Decision Makers Need to Know

Nielsen’s Q1 2020 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

  1. In Q14 2020, adults 35+ spent over 44 hours weekly with their television sets (TUT: Total Use of Television). TUT includes live TV + time-shifted TV as well as TV-connected devices (DVD, Game Console and Internet Connected Device, which also includes Smart TV app usage). Live TV was the primary contributor, with 32 hours and 42 minutes.
  2.  
  3. Second was app/web on a smartphone, with weekly time spent at 25 hours and 3 minutes. Included in that figure is video focused web/app, which contributed just 1 hour and 33 minutes.
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  5. Radio was third with weekly time spent in Q1 2020 at 12 hours and 38 minutes. It should be noted that radio includes listening to AM/FM radio stations, digital streams of AM/FM stations, HD radio stations and satellite radio.

Nielsen clients can access the Q1 2020 report on Nielsen Answers.

The following key points highlight the strength of the local broadcast industry:


Source: The Nielsen Company, Q1 2020 The Total Audience Report

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