What Political Decision Makers Need to Know

Nielsen’s Q4 2019 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

  1. In Q4 2019, adults 35+ spent over 42 hours weekly with their television sets (TUT: Total Use of Television). TUT includes live TV + time-shifted TV as well as TV-connected devices (DVD, Game Console and Internet Connected Device, which also includes Smart TV app usage). Live TV was the primary contributor, with 32 hours and 16 minutes.
  3. Second was app/web on a smartphone, with weekly time spent at 26 hours and 14 minutes. Included in that figure is video focused web/app, which contributed just 1 hour and 22 minutes.
  5. Radio was third with weekly time spent in Q4 2019 at 12 hours and 53 minutes. It should be noted that radio includes listening to AM/FM radio stations, digital streams of AM/FM stations, HD radio stations and satellite radio.

Nielsen clients can access the Q4 2019 report on Nielsen Answers.

The following key points highlight the strength of the local broadcast industry:

Source: The Nielsen Company, Q4 2019 The Total Audience Report

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