Nielsen’s Q3 2019 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
- In Q3 2019, adults 35+ spent over 39 hours weekly with their television sets (TUT: Total Use of Television). TUT includes Live TV + Time-shifted TV as well as TV-connected devices (DVD, Game Console and Internet Connected Device, which would include Smart TV app usage). Live TV was the primary contributor, with 30 hours and 10 minutes.
- Second was App/Web on a Smartphone, with a weekly time spent of 25 hours and 25 minutes. Included in that figure is Video Focused Web/App, which contributed just 1 hour and 24 minutes.
- Radio was third with a weekly time spent in Q3 2019 of 12 hours and 54 minutes. It should be noted that radio includes listening to AM/FM radio stations, digital streams of AM/FM stations, HD radio stations and satellite radio.
Nielsen’s Total Audience Report data reflects scientific measurement and is today’s gold standard in time-spent analysis. The Q3 2019 Total Audience Report is the latest data demonstrating that TV remains consumers’ medium of choice and as such, continues to be the most effective and powerful marketing medium.
Nielsen clients can access the Q3 2019 report on Nielsen Answers.
The following key points highlight the strength of the local broadcast industry:
Source: The Nielsen Company, Q3 2019 The Total Audience Report