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Spot TV Political Daypart Analysis

Using Kantar spending data from 2018, 2016 and 2014 (and 2012 for Presidential Campaigns), TVB has analyzed where the dollars and units typically fall by daypart for Spot Television. The following reports breakout “All Political,” as well as Presidential Campaigns, National Campaigns (non-Presidential), State & Local Campaigns and Ballot / Issues.

All Political
Presidential Campaigns
National Campaigns (Non-Presidential)
State & Local Campaigns
Ballot / Issues
Dayparts Code

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