Public

Competitive Media

Advertising in today’s complex media world is a challenge as media continue to evolve. Media consumption habits are constantly changing, but broadcast television remains the leader in reaching audiences.


Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Persons 18+. Online/internet platforms such as e-mail, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.


Source: May 2017 Nielsen, comScore, P2+.


Source: Nielsen, NNTV, 9/19/16-5/24/17; Ranked by A25-54 L+SD US AA % (ties broken by 000’s)

TVB Members:  The Media Comparisons Study is located in the Member Research section. Member login required to access-- need login assistance? click here.

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