Advertising in today’s complex media world is a challenge as media continue to evolve. Media consumption habits are constantly changing, but broadcast television remains the leader in reaching audiences.
Source: GfK TVB Media Comparisons Study 2018. M-S 6A-12M. Persons 18+. Online/internet platforms such as e-mail, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites/Apps includes local TV station & network websites/apps for news/weather/sports.
Source: October 2017 Nielsen; Most Current, Live+SD. ComScore, People 2+; All of YouTube Category compared to the 6 Broadcast Nets.
Source: Nielsen, NNTV, 9/25/17-5/23/18; Ranked by A25-54 L+SD US AA % (ties broken by 000’s)
Source: October 2017 Nielsen; Most Current, Live+SD. ComScore, People 2+; All of Social Media Category compared to the 6 Broadcast Nets.
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