Competitive Media

Advertising in today’s complex media world is a challenge as media continue to evolve. Media consumption habits are constantly changing, but broadcast television remains the leader in reaching audiences.


Source: GfK TVB Media Comparisons Study 2019. M-S 5A-1A. Persons 18+. Online/internet platforms such as email, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites/Apps includes local TV station & network websites/apps for news/weather/sports.


Source: Nielsen, NPOWER, 9/24/18-5/22/19; Ranked by A25-54 L+1 US AA % (ties broken by 000’s)


Source: November 2018 Nielsen; Most Current, Live+SD. ComScore, People 2+, Data Source: VMX Desktop, 151,775,000 Unduplicated Viewers; All of YouTube Category compared to the 6 Broadcast Nets.


Source: November 2018 Nielsen; Most Current, Live+SD. ComScore, People 2+, Data Source: VMX Desktop, 68,109,000 Unduplicated Viewers; All of Social Media Category compared to the 6 Broadcast Nets.

TVB Members:  The complete Media Comparisons Study is located in the Member Research section. Member login required to access-- need login assistance? click here.

RELATED ITEMS

More Competitive Media Info

TVB Members click here
Need login? click here

Advertisers & Agencies
Registered? click here
Not registered? click here

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp