Public

Competitive Media

Advertising in today’s complex media world is a challenge as media continue to evolve. Media consumption habits are constantly changing, but broadcast television remains the leader in reaching audiences.


Source: GfK TVB Media Comparisons Study 2019. M-S 5A-1A. Persons 18+. Online/internet platforms such as email, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites/Apps includes local TV station & network websites/apps for news/weather/sports.


Source: Nielsen, NPOWER, 9/24/18-5/22/19; Ranked by A25-54 L+1 US AA % (ties broken by 000’s)


Source: November 2018 Nielsen; Most Current, Live+SD. ComScore, People 2+, Data Source: VMX Desktop, 151,775,000 Unduplicated Viewers; All of YouTube Category compared to the 6 Broadcast Nets.


Source: November 2018 Nielsen; Most Current, Live+SD. ComScore, People 2+, Data Source: VMX Desktop, 68,109,000 Unduplicated Viewers; All of Social Media Category compared to the 6 Broadcast Nets.

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