Public

Nielsen Total Audience Report – Q1 2017

What You Need to Know

Nielsen’s Q1 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

  • With over 34 hours of traditional TV weekly viewing, inclusive of time-shifted viewing, adults 18+ are consuming more than twice as much television each week as compared to the second most used medium, smartphone app/web usage, and nearly three times as much television each week as compared to the third most used medium, AM/FM radio.
     
  • Television dominated video viewing with a 92% share, as compared with watching video on the internet (6%) and watching video on a Smartphone (2%).

Nielsen’s Total Audience Report data reflects scientific measurement and is today’s gold standard in time-spent analysis. The Q1 2017 Total Audience Report is the latest data demonstrating that TV remains consumers’ medium of choice and as such, continues to be the most effective and powerful marketing medium.

Visit the Nielsen site to access the full report.

The following key points highlight the strength of the local broadcast industry:


  Source: The Nielsen Company, Q1 2017 The Total Audience Report


  Source: The Nielsen Company, Q1 2017 The Total Audience Report, A18-49 weighted by population


  Source: The Nielsen Company, Q1 2017 The Total Audience Report

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp