Nielsen Total Audience Report – Q2 2017

What You Need to Know

Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

  • With over 31 hours of traditional TV weekly viewing, inclusive of time-shifted viewing, adults 18+ are consuming more than twice as much television each week as compared to the second and third most used mediums, smartphone app/web usage and AM/FM radio.
  • Adults 18+ spent 31 hours and 6 minutes per week viewing video content on a television, while just 2 hours and 19 minutes watching video on a computer, and 2 hours and 16 minutes with a multimedia device.

Nielsen’s Total Audience Report data reflects scientific measurement and is today’s gold standard in time-spent analysis. The Q2 2017 Total Audience Report is the latest data demonstrating that TV remains consumers’ medium of choice and as such, continues to be the most effective and powerful marketing medium.

Visit the Nielsen site to access the full report.

The following key points highlight the strength of the local broadcast industry:

 Source: The Nielsen Company, Q2 2017 The Total Audience Report

  Source: The Nielsen Company, Q2 2017 The Total Audience Report

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