Media Comparisons 2016

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Knowing which advertising platform influences purchase decisions and is most used and trusted is essential to all brand managers, advertisers and political campaigns.

According to the new 2016 Media Comparisons Study from GfK in collaboration with TVB, American consumers spend more time with television than all other ad-supported media platforms combined. The study also revealed that consumers overwhelmingly trust local broadcast TV news over any other source.

Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Persons 18+. Online/internet platforms such as e-mail, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

For questions about the “2016 Media Comparisons” study contact Hadassa Gerber, TVB Chief Research Officer.

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