Holiday Shopping 2019

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The holiday shopping season continues to be the biggest shopping event of the year. According to the NRF, 2019 holiday sales are expected to increase around 4% over 2018. Best way to reach holiday shoppers regardless of how they shop – in store or online? Television! TVB’s research studies indicates that television has the highest time spent, reach and influence on consumers over all other media platforms.

Some major 2019 holiday season insights are:

  • Holiday sales are expected to increase 3.8 and 4.2% for a total of $727.9 billion and $730.7 billion in 2019.
  • Consumers plan to spend $715 on gifts, $372 on travel and $197 on entertainment.
  • Among top retailers such as Walmart, Target and Macy’s, TV dominates the share of ad spending during the holiday season.
  • Television complements the Internet by influencing online traffic and search selections.
  • Broadcast TV delivers top ratings & reach, as well as in-store and online shoppers during the holiday shopping period. Broadcast TV allows retailers to target consumers shopping for top holiday categories at specific retailers, and to focus on geographic hot zones to capitalize on each market’s uniqueness.

Source: NRF Historical Holiday Sales and 2019 Forecast

Source: Source: Nielsen NPower, 10/25/18-12/25/18, A18+ Live+1 Ratings. Broadcast Includes all Networks and Syndication.

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