Mother’s Day 2019

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Mother’s Day is expected to be celebrated by 84% of Americans, with spending expected to reach $25 billion – a record high. This year, according to TVB’s 2019 Mother’s Day shopping analysis, retailers can drive consumer spending by using local broadcast TV to target shoppers based on geography and retail categories.

TVB's analysis of Mother’s Day gift shopping and TV viewing revealed that:

  • Mother’s Day is a major spending event.
  • Advertisers can reach shoppers best through TV’s high reach and targeted ratings.
  • Television is the most important influencer throughout all stages of the retail purchase funnel.
  • People engage more with television, spending more time (5X) than any other platform.
  • Marketers can target key category shoppers through broadcast TV.
  • Local television supports high sales markets.
  • Broadcast TV delivers both in-store and online shoppers.
  • TV ads directly influence online action.

Source: NRF's Annual 2019 Mother's Day Spending Survey

Source: NRF's Annual 2019 Mother's Day Spending Survey

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