Every Major Cable and Broadcast News Network Now Run By Women
With the appointment of three executives — Amy Entelis, Virginia Moseley and Eric Sherling — to lead CNN in the wake of the departure of boss Chris Licht, every major cable and broadcast news network is now run, at least in part, by women.
How McDonald’s, P&G, Coca-Cola, GM and Other Big Brands Are Spending on Black-Owned Media
Since 2020, dozens of advertisers have pledged to increase spending with Black-owned media. And despite fears that those commitments would be forgotten by now, a survey of Black-owned media companies from Ad Age tells a different story, though performance varies widely by company and brand.
Scripps Commits To Boost — And Better — Its News Coverage
CEO Adam Symson today announced a “news initiative,” in which the company will “invest nearly $10 million to increase compensation where needed to ensure we can attract and retain the best journalists” and “add about 250 on-the-ground resources to our local reporting teams.”
With ‘FAST’ Channels Rising, Ad Dollars Await
The rapid growth in usage of free streaming services is driven by the number and variety of free, ad-supported streaming TV (FAST) services, which offer linear content in addition to […]
Roman Rises To Support Lara At TelevisaUnivision
It is now known that the company’s Regional President for the eastern region, Antonio Roman, will be supporting Lara by taking on all revenue-generation responsibilities across the linear and digital properties serving U.S. Hispanics.
Cord-Cutter Households Will Make Up 72% of U.S. Homes by 2025
New data from Convergence Research highlights some trends that will continue to fuel growth in streaming media, with cord-cutter/cord-never homes in the U.S. growing to 72% of all households in 2025 and traditional pay TV video offerings seeing even larger sub losses in the next few years.
Cox: May New Auto Sales Ease, Still Strong
New vehicle inventory levels rose last month and sales are expected to follow suit — at double-digit levels, according to Cox Automotive.
First NextGen TV-Certified Receivers to Hit the Market by This Summer
Also referred to as a “NextGen TV upgrade accessory receiver,” the ADTH NextGen TV Box is powered by Tolka ATSC 3 Stack software and is designed for use with household TV receivers, set-top boxes, in-car receivers, mobile phones, tablets or computers.
Free OTT Use Grows Among Latinx Viewers
Latinx TV content viewers in the U.S. over-index for subscription streaming services (SVODs) vs. total market consumers, according to the newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research.
Are AI-Powered Commercials a Possible Future Broadcaster Benefit?
Geoffrey Hinton departed Google over his outrage that Artificial Intelligence was being rapidly integrated into various new technology use cases, without the proper QC considerations. At the same time, the NAB points out, the first AI-generated television commercials were released. While the creative was imperfect, it could bring benefits to linear and digital video media in the years to come.
Paramount Plus Is Officially a Success, While Netflix Risks It All Over Passwords
Paramount Plus is in ascendance, having topped 60 million subscribers for the very first time.
Eight CBS Stations to go Independent this Fall
The CW is about to lose eight important affiliates: the CBS owned and operated stations that are currently affiliated with the Nexstar-owned network will become independent in September.
Samba TV Tells Advertisers How To Reach Gen Z, The Streaming Generation
Advertisers looking to reach young consumers will have to take a new approach, according to measurement and analytics company Samba TV.
Graham Media Finding Viewers On YouTube With Solutions-Based Journalism
Graham Media’s Solutionaries is an experiment to grow a YouTube channel from zero based on solutions-based journalism. So far, so good. Overall views on Solutionaries’ YouTube channel are at 1.6 million.
Vegas NHL Games to Air on Scripps’ Kmcc
The NHL’s Vegas Golden Knights have become the latest major pro sports team to bolt from the regional sports network cable TV business, signing a deal to put their non-nationally televised games on E.W. Scripps Co.-owned KMCC starting next season.
Wingstop Turns to TV, and Results Follow
Proving that TV advertising is not dead, Wingstop last week reported a 20.1% increase in domestic same-store sales for Q1 that was almost entirely attributed to traffic growth, Restaurant Business reports.
Fox Television Stations Debuts Fox Local Streaming App
The free, user-friendly app is available across key platforms highlighting news, weather and programming from the Fox-owned stations in Washington, Atlanta and Detroit, with all stations set to launch this summer.
Average New Car Costs More Than $700 per Month
Recent banking failures may lead to tighter auto financing
and keep new cars out of reach for a growing number of
Americans, MarketWatch reports.
Magna Signs on for Comscore’s Local TV
Audience measurement firm Comscore has struck a deal with Magna, part of IPG Mediabrands, to use Comscore’s local television ratings to “inform” local TV buys across the organization.
Nexstar Announces Mona Highline as its “Remarkable Woman of the Year”
Nexstar Media Inc. announced that it has named Mona Highline of Grand Junction, Colorado, as the winner of its “Remarkable Woman of the Year” initiative. In recognition of the honor, Ms. Highline will receive $10,000 from the Nexstar Media Charitable Foundation to contribute to the public service organization or charity of her choice.