Ad Media Revenue To Reach $326B In 2023: Magna
Magna anticipates all-media ad revenues to increase by 3.4% in 2023 compared with 3.7% in previous forecasts, as the market grows to a new all-time high of $326 billion.
Paramount Works with Rivals in the Name of Cross-Platform TV Measurement
The lack of consistent TV measurement is setting nerves on edge – at least to the extent that programmers, including Paramount, are now working with their competitors to find a solution.
Borrell: Local Advertisers More Optimistic
Borrell Associates’ latest quarterly Borrell Business Barometer survey of small and medium-sized businesses shows more optimism about the economy vs. the three prior quarters, Inside Radio reports.
NextGen TV Comes to Rochester Stations
Four broadcast television stations serving the Rochester, N.Y., television market have begun offering NextGen TV, a.k.a. ATSC 3.0 broadcast signals.
Auto Supply Rises, but Loan Payments High
The supply of new cars and trucks continues to improve, as March U.S. auto sales are on pace for an increase of about 6% in March vs. March 2022, Forbes reports.
TV Programmers And YouTube Spar Over Measurement
TV broadcasters finally agreed on a bare minimum for what currencies need to have in order to be called a currency. Days later, YouTube took its own stab at measurement standards, and traditional networks didn’t hesitate to voice their disapproval.
When Is NextGen TV Revenue Coming?
John Hane, president and CEO of BitPath, shares an update on how far along the ATSC 3.0 consortium is toward building a national network that will support leasing data services and get cash registers finally ringing for broadcasters.
2022 Political Ad Spend Revised Down 7.5%
The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.
Pearl TV’s Anne Schelle To Receive TVN’s Women In Technology Leadership Award
Anne Schelle, managing director of the Pearl TV consortium, will receive the highest honor in TVNewsCheck’s Women in Technology Awards for her tireless efforts to rally the broadcast industry around the ATSC 3.0 standard while convincing manufacturers to produce compatible sets.
A Very Local VP Is Named For Hearst
The promotion of Laura Ling, effective immediately, was made today by Jordan Wertlieb, president of Hearst Television, and Andrew Fitzgerald, Hearst Television’s senior vice president, streaming video services.
Betsy Keefe Named GM Of WSAW Wausau, Wis.
Gray Television promotes her from general sales manager to succeed the retiring Al Lancaster as head of the CBS affiliate.
2022: The Year Of TV Measurement Metamorphosis
TV ad measurement looked for a new currency in 2022, but no one new has ascended the throne just yet.
2023 Predictions: Streaming Grows with Advertising and Measurement Follows
What’s ahead in 2023? A number of prominent industry executives have bravely ventured their thoughts about the future. If nothing else, they provide food for thought as we close out the old year and get ready for the new one.
NextGen TV Comes to Dayton, Ohio
Launch involves stations from Sinclair, Nexstar, Cox, Cunningham and PBS.
ARK Multicasting Prepares For ATSC 3.0-Based Datacasting Future
CEO Joshua Weiss talks about ARK’s proof-of-concept test and how it is engaging with possible customers.
TVB And Ad Council Partner With Local TV Stations To Prevent Drunk Driving Over The Holidays
The TVB, in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Ad Council‘s “Buzzed Driving is Drunk Driving” PSA campaign, announced the 19th annual Project Roadblock initiative, in which local broadcast TV stations donate advertising air time to make travel on the roads safer during the holiday season.
December New Auto Sales To Fall
U.S. total new vehicle retail sales are expected to decline
in December as high vehicle prices and rising borrowing
costs pushed consumers to cut back spending, a report from
industry consultants J.D. Power-LMC Automotive showed
Car Shoppers Sour on Kia, Genesis Dealers
According to a recent study, buy a Buick or an Alfa Romeo
if you want your car shopping experience to be enjoyable. If
you like stress, shop with Kia or Genesis.
B+C Station Awards: Debra OConnell Makes the Most of ABC Local, National Brands
2022 ‘B+C’ Broadcaster of the Year sets a standard for local TV.
Emily Barr And Hank Price: How Mentoring Made Us
TVNewsCheck columnists and veteran TV executives Hank Price and Emily Barr began their friendship more than 40 years ago as an industry mentor and mentee.