Advertisers Need More Than AI. They Need Diverse Human Talent

To make the most of AI, advertisers must diversify data analytics teams to bring varied perspectives and talents to data collection and decision-making. Then, advertisers can combine artificial and human intelligence to maximize the value of each.

TV: How To Engage Toy-Buying Grandparents

Grandparents, as well as aunts and uncles, are a specific
target audience toy retailers should
cultivate — and TV is the reach medium
from which to attract this audience.

Sportsbook Ad Spend Retreats, at Least for Now

Sportsbooks have spent hundreds of millions on advertising in the last year as sports gambling has been legalized in more states, but major competitors like DraftKings and Caesar’s Entertainment dramatically reduced ad spending in Q2, according to Insider Intelligence.

Over 3.1M TV Viewers For ‘Field Of Dreams’ Game

The Chicago Cubs beat the Cincinnati Reds 4-2 on Thursday night at a throwback ballpark in eastern Iowa, a short walk from the main field for the 1989 movie. Fox Sports said Friday it was the most-watched regular-season baseball game on any network this year.

Average New Auto Price Hits Record in July

The average new car in America sold for $48,182 in July,
beating the record set last month, according to Kelley Blue
Book data. July prices rose 0.3% ($139) from June and
11.9% ($5,126) from July 2021.

Global Smart TV Shipments to See Slight 1.9% Growth in 2022

A new report from Kagan, a media research group within S&P Global Market Intelligence, is forecasting that the global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels, which was the primary obstacle manufacturers struggled with in 2021.

Nexstar Digital Launches The Hill TV Streamer

Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”

Auto On The Rebound For Fox Stations

CEO Lachlan Murdoch said today: “We’re currently seeing a return to growth in the auto category for the first time in a couple of years. This stability of the base market provides a strong foundation for the upcoming political cycle, where the outlook is remarkably strong.”