Spending on cable TV dropped 12% to $1.946 billion, while broadcast increased 23% to $1.05 billion, SMI said. Syndication grew 33% to 142.2 million.
Three more NBC local news channels are now available on The Roku Channel.
OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi, Nissan and State Farm.
The NFL’s “Thursday Night Football” may be moving to Amazon, but it’s going to be measured as if it were still playing on traditional TV.
To make the most of AI, advertisers must diversify data analytics teams to bring varied perspectives and talents to data collection and decision-making. Then, advertisers can combine artificial and human intelligence to maximize the value of each.
Twelve startups were named to participate in the fifth class of Comcast NBCUniversal’s LIFT Labs Accelerator, powered by Techstars.
Grandparents, as well as aunts and uncles, are a specific
target audience toy retailers should
cultivate — and TV is the reach medium
from which to attract this audience.
Sportsbooks have spent hundreds of millions on advertising in the last year as sports gambling has been legalized in more states, but major competitors like DraftKings and Caesar’s Entertainment dramatically reduced ad spending in Q2, according to Insider Intelligence.
‘Barry,’ ‘This Is Us’ and ‘What We Do in the Shadows’ also nabbed key victories at the Hollywood Critics Association TV Awards for broadcast and cable Saturday.
The Chicago Cubs beat the Cincinnati Reds 4-2 on Thursday night at a throwback ballpark in eastern Iowa, a short walk from the main field for the 1989 movie. Fox Sports said Friday it was the most-watched regular-season baseball game on any network this year.
Broadcasters’ 2Q earnings calls echoed with reports of soaring political dollars, which buoyed a comparatively dour picture for spot.
Nexstar Media Group announced today that it entered into a definitive agreement to acquire a 75% ownership interest in The CW Network.
U.S. inventory vehicle levels ticked down in July to 1.02 million, despite a slowing sales rate, as automakers continue to struggle with production and supply issues.
Says it will free broadcasters to experiment with new ATSC 3.0 content and features.
Political advertising for the 2022 mid-term election cycle is now trending to hit a massive $9.67 billion — the highest total ever for any political ad cycle, exceeding any Presidential election year, according to AdImpact.
Innovid said that half of the video ad impressions serviced through its platform came in programming viewed on connected TV, the highest share ever, during the second quarter.
The average new car in America sold for $48,182 in July,
beating the record set last month, according to Kelley Blue
Book data. July prices rose 0.3% ($139) from June and
11.9% ($5,126) from July 2021.
A new report from Kagan, a media research group within S&P Global Market Intelligence, is forecasting that the global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels, which was the primary obstacle manufacturers struggled with in 2021.
Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”
CEO Lachlan Murdoch said today: “We’re currently seeing a return to growth in the auto category for the first time in a couple of years. This stability of the base market provides a strong foundation for the upcoming political cycle, where the outlook is remarkably strong.”