10 PM is Preferred Local Late News Slot
CivicScience examined its proprietary data regarding television watching habits related to this topic, and specifically local late news viewing preferences.
TVB Holds First Hybrid Forward Conference for Thousands of Local TV Broadcasters, Media Agencies and Marketers
TVB’s 2022 Forward Conference will take place virtually on September 22, 2022 and deliver a state-of-the art multi-dimensional experience. The virtual conference will bring together attendees from across the U.S., including local broadcast television, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television.
What Advertisers Can Learn from Financial Marketers in Uncertain Economic Times
During uncertain economic times, the financial and banking industry can provide important information to marketers. How the financial industry adapts their advertising and addresses a recessionary economy can supply helpful strategies and tools for general marketers across categories.
How A Local News Station Prevented Panic
Recent coverage by WTVA Tupelo, Miss., of a man threatening to crash a plane into a local Walmart demonstrated once again why solid news coverage by local stations that display professionalism and calm is so crucial. The decision to not speculate or sensationalize, but stick to the facts, demonstrated why people still trust local television more than any other media.
Broadcast TV, Digital Far Outpace Radio for Political Dollars
A BIA Advisory Services blog post shared by Managing Director Rick Ducey on Thursday shows that free-to-air broadcast television stands to earn nearly $4 billion in political dollars by the end of the 2022 cycle. Digital media is also strong.
White House Issues Core Principles for Big Tech Reform
The Biden Administration signaled it wants major reforms of a tech industry the White House said clearly needs “rules of the road” given its capacity to “divide us and wreak serious, real-world harms.”
Roku Launches New Program to Attract Ads from Small Businesses
Camelot is the first agency to join the certified partner program that aims to boost streaming TV advertising by small and medium-sized businesses.
Charter’s Spectrum Networks Launches Local News App on Roku, Apple
Charter Communications’s Spectrum Networks said it launched a Spectrum News connected TV app for Roku and Apple TV streaming devices.
Auto Dealers’ Sentiment Index Falls in Q3
Economic concerns dimmed franchised dealers’ view of the third-quarter market and their expectations for the future, Cox Automotive’s top economist says.
NextGen TV Expands to Android TV Marketplace with iWedia Fast Track Program
Pearl TV and iWedia have launched a fast-track program that adds new ATSC 3.0 A/344 interactive features and streamlines the adoption of NextTV by Android TV device makers.
State of the Screens: Ten Big Questions RE: NFL Media/Advertising
The estimated value of an average NFL team grew by $1B last year to $4.5B.
Ted Cruz Kills NAB-Backed ‘Journalism Competition Preservation Act’
The Upper Body of Congress slayed legislation introduced by Democrat Amy Klobuchar that would have allowed radio and TV stations to collectively negotiate with “Big Tech” platforms to get what Legeyt tells RBR+TVBR is “fair value” for content distribution.
Eighty Percent of Consumers Agree That Misinformation Is a Serious Problem in Digital Media
Eighty percent of consumers agree that misinformation is a serious problem in digital media according to Integral Ad Science report, “Advertising in the Age of Misinformation,” which should be of concern to advertisers since 73% of consumers say that they feel unfavorably toward brands that have been associated with misinformation.
Car Dealers’ Sentiment Dips in Q3 on Concerns About Economy, Inflation
Cox Automotive’s latest Dealer Sentiment Index found car dealers worrying that the year-end vehicle market will worsen.
The Latest Numbers on the Microchip Shortage: Chip Cuts Slam S. America
Automakers cut 32,900 vehicles from their global production plans over the last week as the microchip shortage continues to weigh on vehicle output, according to the latest estimate by AutoForecast Solutions.
Nuestra.TV Launches with 40+ FAST Channels Targeting Hispanics
Adsmovil’s free video streaming service is programmed to appeal to the diversity of the Hispanic community.
Telemundo Study Emphasizes Growth of Fútbol, Intensity of Fans
With the FIFA World Cup about to kick off, NBCUniversal Telemundo Enterprises released a report that argues that the game is growing in the U.S. and that it is particularly engaging when watched in Spanish.
Home Improvement’s Solid Foundation Holds
Last week, lumber prices fell as much as 4%, moving closer
to pre-pandemic numbers, per Business Insider. This could
be a sign of easing inflation, but it could also bring about a
housing market slowdown.
67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point
More than two-thirds (67%) of advertisers now report including some addressable television in their media plans, according to results of a new survey of 300 agency and brand decision-makers conducted for Go Addressable by Advertiser Perceptions.
Many Prime ‘TNF’ Viewers Watched via Local
Amazon paid big bucks for the exclusive national broadcast rights to stream NFL Thursday Night Football on Prime Video starting this season, but in its first pre-season game, TVB points out that 48% of the game’s viewership came via local broadcast.