Borrell: Local Advertisers More Optimistic

Borrell Associates’ latest quarterly Borrell Business Barometer survey of small and medium-sized businesses shows more optimism about the economy vs. the three prior quarters, Inside Radio reports.

TV Programmers And YouTube Spar Over Measurement

TV broadcasters finally agreed on a bare minimum for what currencies need to have in order to be called a currency. Days later, YouTube took its own stab at measurement standards, and traditional networks didn’t hesitate to voice their disapproval.

When Is NextGen TV Revenue Coming?

John Hane, president and CEO of BitPath, shares an update on how far along the ATSC 3.0 consortium is toward building a national network that will support leasing data services and get cash registers finally ringing for broadcasters.

2022 Political Ad Spend Revised Down 7.5%

The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.

A Very Local VP Is Named For Hearst

The promotion of Laura Ling, effective immediately, was made today by Jordan Wertlieb, president of Hearst Television, and Andrew Fitzgerald, Hearst Television’s senior vice president, streaming video services.

TVB And Ad Council Partner With Local TV Stations To Prevent Drunk Driving Over The Holidays

The TVB, in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Ad Council‘s “Buzzed Driving is Drunk Driving” PSA campaign, announced the 19th annual Project Roadblock initiative, in which local broadcast TV stations donate advertising air time to make travel on the roads safer during the holiday season.

December New Auto Sales To Fall

U.S. total new vehicle retail sales are expected to decline
in December as high vehicle prices and rising borrowing
costs pushed consumers to cut back spending, a report from
industry consultants J.D. Power-LMC Automotive showed