Fox Names Diana Ruiz Head of Experiences and Design
Ruiz will lead Fox’s global events team while working cross-functionally across their portfolio of businesses.
NBCU Adds Jennifer Barendrecht as SVP, National Offices
In this role, Barendrecht will be responsible for leading NBCUniversal’s One Platform sales efforts across the company’s national offices.
Automated Local TV Ad Sales Finally on Near Horizon
The result should be that local broadcasters will be far more competitive with their digital compatriots when it comes to buying and selling ads on local linear and digital platforms.
Magna: Big Growth Ahead for Fast, AVOD
Overall, Magna sees total media revenue growth to be 3.4% in 2023, including cyclical spending on the elections and sporting events like the Olympics and World Cup.
With ‘Fast’ Channels Rising, Ad Dollars Await
According to Horowitz’s latest study, the free services consumers in the survey are using most are NBCUniversal’s Peacock, FOX’s Tubi, Paramount Global’s Pluto, and Alphabet-owned YouTube.
Comscore Expands Quicker Pulse Viewing Data to 210 Markets
Comscore said that it has expanded its “Pulse” measurement service–which provides local viewership data within 48 hours–to all 210 U.S. markets.
What the Latest AI Breakthroughs Mean for Live and Archive Content
Rather than fear it, broadcasters should embrace the opportunity to harness the power of multimodal AI to address their video searchability problems, and uncover the diamonds hiding in their media archives.
Advertising Research Group Wants to Replace TV Households
The ARF recently called for a “gradual migration” away from the long-held term “TV households” to “TV-accessible households” (TVA), as the source of television measurement.
NAB Launches New ‘We Are Broadcasters’ Effort
The NAB has unveiled a series of new commercials focused on what it calls “the enduring value” of local broadcasting, showcasing how local broadcast innovation continues to meet the new ways people consume news and information.
March Madness Sees 22% Ad Gain, Steady Viewing
The tournament has generated an estimated 22% increase in advertising revenues to $457.7 million in national TV advertising on four networks, according to iSpot.tv. The data includes national linear TV, national time-shifted, local, VOD and OTT.
Restaurants See Room to Grow in Grocery Aisles
What was once a means to survive the pandemic has become a steady stream of income for many restaurants competing with CPG brands for shelf space in grocery stores, according to Modern Retail.
How Technology is Changing the Sports Betting Landscape
Technology is unimaginably transforming the sports betting landscape, from apps and websites to virtual reality and AI-powered algorithms.
National Support For Multicultural Media Producing Program
“We’re honored to back this wonderful initiative, addressing a critical need in hiring for local stations like ours who want to recruit producers and future newsroom leaders,” said McMahon, president and co-head, CBS News and Stations.
Amy Morris Promoted to Senior VP of News at WNBC-WNJU New York
“Amy is an exceptional journalist and an outstanding leader,” said Eric Lerner, president and general manager of WNBC, known as NBC 4 New York.
Linear Still Dominates TV Viewing
The future of TV will be defined by audiences, not producers. Linear delivery still dominates TV viewing in the U.S., and will for many years. The future is not a bad one for TV companies.
Michael Bloomberg Has Found a New $5 Million Cause: Helping Hochul
Mr. Bloomberg, the billionaire former mayor of New York City, has quietly bankrolled a group that is flooding the airwaves with ads to support Gov. Kathy Hochul’s budget plans.
‘Strong, Renewed Industry Optimism’ From Media Sales Pros
Nearly 25% of media sales managers who participated in a just-released survey expect to see a revenue increase of more than 10% in 2023.
Lego Group Prepares for Global Media Review
Lego Systems, which is defined as the U.S. sales and distribution unit of the company, spent $169 million on measured media and paid social in 2022, according to Vivvix.
Oklahoma Sports Betting Bill Beats House Deadline, Remains Underdog
An Oklahoma sports betting bill believed to be on ice took a surprise step forward Tuesday, though its prospects remain uncertain at best.
Alabama Sports Betting Appears on Radar at Legislature
Alabama sports betting apps could become reality under legislation lawmakers are exploring after returning to Montgomery for the 2023 session.