Giants-Cowboys Sets NFL Regular-season Record for Viewers

The Thanksgiving afternoon game between the New York Giants and Dallas Cowboys set the mark for the most-watched NFL regular-season game on record. The Cowboys 28-20 victory on Fox averaged 42 million viewers, according to Nielsen, surpassing the 41.55 million average for the Dec. 3, 1990, Monday night game between the Giants and San Francisco 49ers on ABC.

ABC Gave the AMAs TV’s Biggest Promo Push

B+C has partnered with to bring you a weekly chart showing TV’s most-promoted programming ranked by ad impressions. For the seven-day period through 11/20, ABC’s telecast of the American Music Awards is No. 1.

WKMG Orlando Breaks the Traditional Newscast Mold

WKMG, Graham Media’s CBS affiliate in Orlando, Fla., changed its traditional weekday 5:30 p.m. newscast entirely to feature original digital content. On the first day, the program doubled its audience in the time period, which led to a 60% increase in the 6 p.m. news.

Americans Plan To Bet $1.8B on World Cup

About 20.5 million American adults plan to bet a total of $1.8 billion on the 2022 FIFA World Cup in Qatar, according to the American Gaming Association. Of those, 48% intend to place their bets online and 29% said they plan to bet casually with friends. Meanwhile, 23% plan to bet at a physical casino sportsbook and 20% plan to place a bet with a bookie.

KNBC and KVEA Kick off Campaign To Help Los Angeles Food Banks

KNBC and KVEA, NBC/Universal’s NBC4 and Telemundo 52 in Los Angeles, are teaming up for their “Help For The Hungry” campaign from November 21 through December 31 to support local food banks and help provide millions of meals to families in need throughout Southern California.

Library of American Broadcasting Foundation Announces 2023 Board

The Library of American Broadcasting Foundation (LABF) has elected Sally Brown, former WSTB South Bend, Ind., general manager, to the LABF board of directors. The announcement came from Co-chairs Heidi Raphael, Beasley Media Group chief communications officer, and Jack Goodman, former NAB general counsel and longtime DC-based communications attorney.

Los Angeles Auto Show Feels Almost Pre-pandemic

To naysayers who insist that auto shows are on their way out of existence, this year’s Automobility LA is Exhibit A on why that’s not the case. The show, which opened to the public last Friday, was absolutely swarming with media during the preshow press events. Both exhibit halls at the Los Angeles Convention Center were filled with a plethora of brands.

Georgia Runoff Ad Spend Estimated At $125M, With Most Expected To Go To Broadcast Media

For all the money spent on political advertising leading up to November’s midterm elections — an estimated $9 billion, a record for midterm spending according to Kantar/CMAG — it’s not over yet. According to Kantar/CMAG VP Steve Passwaiter, the price tag of ads for both candidates in Georgia’s Dec. 6 Senate runoff is estimated to total $125 million.

Edgardo Sanabria Mariani Named KASA News Director

KASA Albuquerque, NM, has promoted Edgardo Sanabria Mariani to news director. He will be in charge of the overall operations and performance of the station’s newsroom, including the news productions across multiple media platforms.

Jack Abernethy To Receive Broadcasters Foundation Golden Mike Award

Jack Abernethy, chief executive officer of Fox Television Stations, will be the 2023 honoree of the Broadcasters Foundation of America Golden Mike Award, presented annually to an individual for their excellence in and commitment to broadcasting, and their ongoing service to the community at large.

Nielsen: NFL Flat vs. 2021; ‘TNF’ Down 23%

According to Nielsen, Amazon’s TNF results have declined 23% to 9.4 million average viewers on season-to-date basis. In comparison, Fox is averaging 18.1 million through all its NFL games, up 4%, followed by NBC at 18.8 million, also gaining 4%; CBS, 17.7 million, 6% higher and ESPN/ABC, 13.9 million, also up 6%.

TV: The Golden State Voter’s Biggest Sway Player

TVB has commissioned Dynata to look at media’s influence on voters following the midterm election. Key California statistics were released, ahead of a mid-December release of the full report. California voters cited TV as the most important factor (50%) influencing their awareness, greater than all other media combined (47%).