Magna: Big Growth Ahead for Fast, AVOD

Overall, Magna sees total media revenue growth to be 3.4% in 2023, including cyclical spending on the elections and sporting events like the Olympics and World Cup.

With ‘Fast’ Channels Rising, Ad Dollars Await

According to Horowitz’s latest study, the free services consumers in the survey are using most are NBCUniversal’s Peacock, FOX’s Tubi, Paramount Global’s Pluto, and Alphabet-owned YouTube.

NAB Launches New ‘We Are Broadcasters’ Effort

The NAB has unveiled a series of new commercials focused on what it calls “the enduring value” of local broadcasting, showcasing how local broadcast innovation continues to meet the new ways people consume news and information.

March Madness Sees 22% Ad Gain, Steady Viewing

The tournament has generated an estimated 22% increase in advertising revenues to $457.7 million in national TV advertising on four networks, according to The data includes national linear TV, national time-shifted, local, VOD and OTT.

Restaurants See Room to Grow in Grocery Aisles

What was once a means to survive the pandemic has become a steady stream of income for many restaurants competing with CPG brands for shelf space in grocery stores, according to Modern Retail.

National Support For Multicultural Media Producing Program

“We’re honored to back this wonderful initiative, addressing a critical need in hiring for local stations like ours who want to recruit producers and future newsroom leaders,” said McMahon, president and co-head, CBS News and Stations.

Linear Still Dominates TV Viewing

The future of TV will be defined by audiences, not producers. Linear delivery still dominates TV viewing in the U.S., and will for many years. The future is not a bad one for TV companies.