3 Nexstar Stations To Add the CW Affiliations on Sept. 1
Stations owned by NexStar Media Group in Philadelphia, San Francisco and Tampa, Florida, will soon become affiliates of The CW, offering advertisers a variety of new linear and digital opportunities to reach millions of viewers.
Nielsen Launches ‘Media Data Room,’ Precursor To Clean–Room
In a deal with data-management platform Snowflake, Nielsen launches a “media data room” (MDR) enabling clients to access a “census of first-party data” that can be matched to Nielsen’s media audience attributes.
NBA Finals Viewing Down 6%, National TV Advertising at $112M
The 2023 NBA finals pulled in $112.3 million in national TV advertising, according to EDO Ad EnGage estimates. Some 421 airings of commercials ran on the ABC Television Network, yielding a total of 4.7 billion impressions.
CoxReps, Gamut Combine To Form Locality Ad Business
CoxReps and Gamut launch Locality, a new company offering local advertising on both broadcast and streaming. Locality will combine Gamut’s tech services with CoxReps local broadcast expertise to connect local advertisers with consumers.
‘Bumps And Pain’ Coming For The US Economy, Says Goldman Sachs CEO
The US economy has been surprisingly resilient this year, but painful bumps are likely coming, said Goldman Sachs CEO David Solomon. He thinks that strong economic indicators and stubborn inflation could mean more rate hikes in the future.
Variety: Weak TV Upfront Market Has Advertisers Pushing For Pricing Rollbacks
Recent discussions have called for CPM increases of around 5% for the strongest TV properties, like sports and for rollbacks going as deep as -5% for weaker linear inventory and even for digital, according to executives.
MediaPost: National Automotive TV Spending Drops 19% In May
Automakers spent an estimated 19.2% less on national television spending in May compared to a year ago according to iSpot.tv. May 2023 spending registered at $156.2 million, compared to $193.3 million in May 2022.
KBB: New-Auto Sales Incentives Increased in May
The average transaction price (ATP) of a new vehicle in the U.S. increased May 2023 to $48,528, a month-over-month increase of 0.5% ($251) from an upwardly revised April reading of $48,277, according to Kelley Blue Book.
Comscore’s Proximic Hits 5K Ad Clients for the Predictive Audience Solution
Proximic by Comscore has announced new and expanded integrations with Adobe, Publica and Teads that have boosted the reach of its Predictive Audience segments to the point where they are now being used by more than 5,000 advertiser clients.
Madhive Draws $300 Million Investment From Goldman Sachs
Goldman gets a significant minority stake in Madhive, whose platform helps broadcasters sell connected TV inventory to local advertisers looking for additional reach. The deal values Madhive at just under $1 billion.
For TV Station Groups, National Collaborations Increase And Improve
Companies like E.W. Scripps, Gray and Nexstar are harnessing the collective power of their individual markets by elevating select segments from within them for broadcast on their national news platforms.
Nexstar Promotes Carter Murphy To GM at WJBF-TV, Augusta, Ga.
Exec succeeds Bill Steward, who is retiring.
GroupM Sees U.S. TV Ad Revenues Falling 2.4% in 2023
Giant media buyer GroupM forecasts TV ad revenue will drop 2.4% to $67.7 billion in 2023 amid a questionable economy and industry issues including the strike by the Writers Guild of America.
DIY Work Gains Momentum Among Home Improvement Intenders
As the calendar flips toward summer, we enter peak home improvement and renovation season. According to the most recent CivicScience data, nearly half of U.S. adults (48%) have home improvement projects lined up for the next 12 months.
Big Spending in 2024’s Highest-Profile Senate Race Has Already Begun
Millions of dollars are pouring into the West Virginia Senate race which is expected to be one of the most contentious and expensive elections next year.
Should marketers care about free ad-supported streaming TV?
FASTs may not be skyrocketing to the top of the streaming ranks, but we’d keep our eyes on them—especially those with parent companies that can use these services to draw users into paid subscriptions.
Pearl TV To Discuss New ATSC 3.0 Deployments, Consumer Devices, Education At ATSC Meeting
ATSC 3.0 services are expected to expand this summer as broadcasters in Minneapolis, Philadelphia, Reno, Nev., and South Bend, Ind., flip the switch to bringing NextGen TV to local viewers, the Pearl TV coalition of U.S. broadcasters said.
Indie Streamers, Broadcasters Launch Independent Streaming Alliance
The trade group backed by ad-supported streaming TV players will work to promote a healthy ecosystem for independent voices and programming. Founding members include: Allen Media Group, Revry, Scripps, Tastemade, TMB, and Vevo among others.
Scripps National Spelling Bee Gathers 9.2 Million Viewers
The Scripps National Spelling Bee semifinals and finals drew 9.2 million viewers appearing on all six of Scripps’ entertainment networks: Ion, Bounce, Defy TV, Grit, Laff and Ion Mystery. The total this year, up 22% from 2022, the first time the Bee appeared on Ion after years on ESPN.
Local News Close-Up: Birmingham Stations Make a Little Magic
The general managers said the Birmingham economy is holding up well. “It doesn’t see some of the highs of some other markets, but it doesn’t see some of the lows either,” said Cromwell.