Tony Awards Viewership up 2% Versus 2022 With Streaming Audience Record
The 76th annual Tony Awards persevered despite the ongoing writers strike, drawing a three-year high of 4.31M viewers. The telecast aired live on CBS and streamed on Paramount+ and the CBS digital platforms, according to Nielsen data.
KXAS-KXTX Dallas Makes Marketing Exec Changes
Bernadette Valles is named VP of brand and strategic marketing, while KXAS’s Edwin Mendez has been promoted to marketing director at the NBC-Telemundo duopoly.
Catch Up with Target Consumers as They Age Up
Successful marketers constantly check the pulse of changes in the marketplace and adjust accordingly. The result: The inclusion of key consumers, improved capability to project and execute media strategies, and enhanced fulfillment of marketing goals.
Analysts Present AI Impact Study To 4A’s Board
With half of all media already AI-enabled to some degree, media currently is the primary use of AI on Madison Avenue, according to a research analysis presented recently to the board of directors of the American Association of Advertising Agencies (4A’s) by the equity research analysts at New Street Research.
Inventories Continue Steady Rise Despite Healthy Sales
New-vehicle inventories continue to tick up as the pace of vehicle sales remains healthy despite economic headwinds, according to data from Cox Automotive and the Automotive News Research & Data Center.
Vermont Sports Betting Bill Could Be Signed By Gov. Scott This Week
Vermont sports betting will become legal, with the first apps likely taking bets by January 2024. Gov. Phil Scott will sign the VT sports betting bill recently passed by the General Assembly, his press secretary told LSR.
‘Inside the NFL’ Lands at The CW
“We’re excited to partner with NFL Films and welcome Inside the NFL to the CW Sports family. With our robust broadcast audience, we look forward to bringing this legendary sports series to more fans than ever before and to advertisers for the first time,” said Dennis Miller, The CW president.
Nexstar’s Perry Sook Elected NAB Joint Board Chair
Nexstar Media Group chairman and CEO Perry Sook takes over from Salem Media Group CEO David Santrella, whose term expired.
NBC Sports Chief Pete Bevacqua to Exit
NBC Sports chief Pete Bevacqua is leaving NBCU to take on a new role as the athletic director at the University of Notre Dame.
Former Nielsen Sales Transformation SVP Paul Shortley Joins Relo Metrics As Chief Revenue Officer
Shortley brings experience and knowledge in leading high performing commercial teams across analytics, market research, advertising and marketing services.
Nielsen Launches Local Streaming Insights Solution in Top 56 Markets
“We are committed to working alongside our clients to help them deliver on their business objectives and access valuable local audiences at a deeper level,” said Catherine Herkovic, Nielsen Local EVP and managing director.
The CW to Air Remaining Seven LIV Golf Tournaments Through End Of Year
“This is an exciting day to unify and grow the game of golf. We look forward to broadcasting seven more exciting tournaments this year featuring the world’s best golfers,” said a Nexstar spokesman.
Young Consumers More Likely to Buy From Sustainable Advertisers: Viant Study
A survey conducted by Viant Technology found that more than two-thirds of consumers between the ages of 18 and 34 said they are more likely to purchase from companies committed to sustainability.
The New Hispanic Consumer: Afro-Latinos
This unique subgroup of the Hispanic identity is one of the many “new” Latinos in the market.
Data: Daytime TV’s Growing Footprint
Daytime growing year-over-year compared to declines in other dayparts tells networks that they can potentially charge more for advertising than they currently do, while also signaling to budget-conscious brands that there are cheaper reach options to be found on linear TV.
Summer TV Ads Could Boost ‘Share of Voice’
A new study compiled by Effectv suggests marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice.
In a Rough Advertising Market, Sports May Be Winning Ticket
“Ultimately, we think those companies with a heavier sports portfolio should continue to outperform peers and take a bigger share of the total video advertising pie,” analyst Michael Nathanson noted.
The Future Of Black Owned Media
While it seems like Black-focused media is at a high, the reality is only 4% of all media in the U.S. is Black-owned. NPR’s Eric Deggans talked to Byron Allen about his plans to grow his media empire while holding advertisers more accountable.
NBCUniversal Starts 2024 Paris Olympics Push
The “Save the Date” campaign is part of NBCUniversal’s broader “Symphony” advertising effort, which brings together all divisions of the company to promote key programming or strategic initiatives.
TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming
A new study from TVB shows that local broadcast TV news continues to punch above its weight, delivering audiences that are 8 to 12 times larger than the programs viewed on six major SVOD services.