Medical, Pharma Still Spending Billions on TV
In Q1 of this year, almost 190 medical & pharmaceutical companies spent more than $2 billion on broadcast and cable TV, up by 13% from a year ago.
Rising Incentives, Inventory Propel May Sales
May marked the industry’s 10th consecutive monthly sales increase, with American Honda up 58 percent and Subaru up 28 percent, as an industrywide inventory recovery continued.
U.S. Parents Are Getting an Unusually Early Head Start On Back-To-School Shopping
Inflation concerns continue to be a motivating factor, leading people to grab deals whenever they can find them. Notably, tech and device purchases are being driven by parents who will have school-age kids in the fall.
Where in the World is ATSC 3.0?
“Our broadcasters are very supportive of the research work that we’re undertaking, as they continue to learn more about the standard. They’re watching the U.S. rollout and still determining what sort of resources they’re prepared to put into ATSC 3.0,” Humber B²C Lab Director Orest Sushko said.
Telemundo/NBC Stations Podcast ‘My New Favorite Futbolista’ Premieres New Season June 14
The bilingual podcast is a joint venture between Telemundo and NBC Owned Stations. Soccer standouts Janelly Farías and Meghan Klingenberg host alongside LX News journalist Eric Alvarez.
Caesars Ends LSU, Michigan State College Sports Betting Deals
Caesars is ending its last two known US college sports betting partnerships amid heightened concern about state and federal regulatory action.
The GM’s Role In Sales
The best general manages put in the hard work of learning sales processes and understanding the details. Those willing to make that effort are always rewarded on the bottom line.
NBCU Executive Joe Benarroch Following Linda Yaccarino to Twitter
Yaccarino had been head of advertising sales and partnerships for NBCU. Benarroch had been her head of communications. In an email, Benarroch said he would be taking on a role focusing on business operations.
Lombardo, Cole Say Goodbye to ‘SNN’ with Nexstar Deal
Nexstar said the acquisition will enable WFLA-TV and WTTA-TV “to significantly expand” their local news presence in the Tampa DMA to include Sarasota, Manatee, and Charlotte counties.
Delta’s NBCU Olympic Sponsorship Takes off with ‘Top Chef’ Paris Integration
NBCU aims to find opportunities for Olympic sponsors across the entirety of its portfolio for ways to connect with their target audience. The integration into Top Chef was part of Delta’s Olympics sponsorship deal with NBCU, worth a reported $400 million.
Nexstar Donates to Community Nonprofits in Its TV Markets
The Nexstar Media Charitable Foundation’s mission is to contribute to and work with public charities and nonprofit organizations to improve the communities in which Nexstar Media does business. Established in 1958, it makes donations of approximately $350,000 annually.
Toyota Snaps Losing Streak; Honda Surges Again; Hyundai, Kia Post Double-Digit Gains in May
Toyota snapped a four-month losing streak, Honda Motor Co. surged again and U.S. sales advanced for the 10th-straight month in May at Hyundai and Kia, helped by rising inventory and incentives and sharply higher fleet deliveries.
NC Sports Betting Heads to Senate Floor for Vote This Week
Online NC sports betting is just a few steps away from legalization, and the bill now has one less hurdle attached to it. With the governor’s signature, the legislation would go into effect in January 2024.
Dentsu Revises Ad Outlook Downward, Cites Macro Economy
Dentsu became the latest major agency holding company to revise its 2023 ad outlook downward, estimating global ad spending will rise 3.3%, down half a point from the 3.8% it projected in its last forecast in December 2022.
2024 Primary Election Dates
So far, 23 states have confirmed the dates for their 2024 presidential preference primaries through the release of an official election calendar, candidate filing instructions, or an announcement from a state political party.
Nielsen ONE Ads Reveals How to Build Cross-Platform Reach Efficiently
Reach used to be easier to achieve because there were fewer vehicles to choose from. Today, the conditions demand that practitioners study the devilish details and find the magic solutions that enable more reach. Disclosed are findings that will make 90% reach achievable.
U.S. Consumer Spending Jumped in April
Consumers increased their spending sharply last month and inflation accelerated, fresh data showed last week, potentially complicating the Federal Reserve’s debate on whether to raise interest rates again in June.
Restaurants Expect Strong Summer Sales… Consumers Not So Sure
Warmer weather usually boosts restaurant sales, but diners may hold back for the second straight summer as inflation weighs on consumers’ minds — and wallets.
Upfront Spending Declines as CTV Rises
Despite the drop, the Upfronts make up a growing portion of the TV ad market. Roughly 30% of total TV ad spending was estimated to occur during the Upfronts, a portion that’s inched up over the past five years.
Gray Television Sues FCC Over Anchorage Affiliation Purchase Fine
Gray Television is suing the Federal Communications Commission over its decision to fine the broadcaster over half a million dollars for an affiliation move in Alaska the regulator said violates its duopoly restriction.