TV & Sports Betting: A Winning Combination
2023 TV & Sports Betting Study
Home Improvement Purchase Funnel 2022
TVB Broadcast Members: Full study is viewable when logged in. To Request Login: Create a TVB member account | Request forgotten password The Impact of Home Improvement Services Advertising on […]
TV & Sports Betting: A Winning Combination
TVB Broadcast Members: Full study is viewable when logged in. To Request Login: Create a TVB member account | Request forgotten password Following the repeal of PASPA in 2018, many […]
Ad Impact on Purchase Behavior
2023 Purchase Funnel Study
Feature Commentary | Madhive: Moving Forward from the Current TV Measurement Culture Clash
Measurement and currency are some of the hottest terms in TV right now as the tug-of-war battle between panels and ACR continues to take center stage. (ACR is a technology built into smart TVs that is used to identify and verify what is actually playing on the device). But in the year ahead, it’s not about crowning a winner, it’s about leveraging them together.
Media Comparisons Study 2023
Media Comparisons Study 2023
Gray Media Training Center (GMTC)
This revolutionary media training internship program located in Jackson, MS will prepare students for today’s evolving media environment, while simultaneously improving diversity, equity, and inclusion in media. The center will […]
Byron Allen: Too Much Talk, Not Enough Action on Advertising Equity
The founder, chairman and CEO of Allen Media Group said two years of talk from big brands and their agencies had yielded little progress on the effort to convince advertisers […]
Diversity, Equity and Inclusion (DEI) Resources
TVB has established a DEI Task Force with the following mission: What Is Workplace Diversity? An inclusive workforce consisting of a range of people from various gender, racial, ethnic, socioeconomic, […]
Sports Betting
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Hearst Launches Level Up Ventures for Black and Latinx-Led Startups, Modeled on Its Hearstlab Accelerator for Female Founders
Hearst is expanding its early-stage investment strategy with an increased focus on underrepresented founders and entrepreneurs with the launch of Level Up Ventures, a new unit focusing on Black and […]
A Diversity Report for the Advertising/Marketing Industry (Nov 2022)
This ANA and Alliance for Inclusive and Multicultural Marketing (AIMM) report reveals that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies […]
Purchase Funnel Study 2023
The goal of the 2023 Purchase Funnel study is to identify the importance of media platforms in influencing consumers during the purchase decision process.
DEI Toolkit
The DEI toolkit provides resources to help diversify teams and support acquisition, retention and belonging. Research, case studies, videos and courses help make the case for how diversity drives business […]
Home Improvement Purchase Funnel 2022
TVB Broadcast Members: Study PPTs and VOD will display for download when logged in. Create a TVB member account | Request forgotten password The Impact of Home Improvement Services Advertising on Purchase Behavior The […]
Using ChatGPT for Smarter Prospecting
TVB at NADA
NADA Live Interview
Auto Market Charging Forward in 2023
This page contains TVB broadcast member-only content. If you are a TVB member, please request access here.
So, You Want to Be an LSM, DSM or NSM?
Presented January 20, 2023 | Recording duration: 00:32:23 Speakers:Nikki Decker, Local Sales Manager, WDAF (Nexstar)Tara Schessler, Digital & Local Sales Manager, WAOW (Allen Media)Laura Hargis, National Sales Manager, KXXV, KRHD, KZTV, KAJA (Scripps) […]
2023 U.S. Local TV Advertising Opportunities
2023 U.S. Local TV Advertising Forecast OnDemand webinar Create TVB members-only account | Request forgotten password