Skill Up Career Planning for 2023
Presented: December 2, 2022 | min run time Join NEXT Women for this new skill building series focused on professional development. Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, joins Winnie da […]
2023 BIA Forecast
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Feature Commentary: As Connected TV Goes Mainstream, Brands are Taking Their Ads Local
Change is here. We’ve officially reached the tipping point in the rise of streaming. According to Samba TV, streaming has now caught up to linear TV platforms in time spent viewing, with half the population tuning in to traditional television while the other half are streaming TV. Either way, it’s all TV in the eyes of the customer.
Sports Gambling Expansion in Key States Fuels Local TV
2023 U.S. Local TV Advertising Forecast
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Avoiding Churn
Advertising Influence on Home Improvement and Personal Insurance
Home Improvement Purchase Funnel | Insurance Purchase Funnel
Insurance Purchase Funnel 2022
TVB Broadcast Members: Study PPTs and VOD will display for download when logged in. Create a TVB member account | Request forgotten password The Impact of Personal Insurance Advertising on Purchase Behavior The goal […]
Home Improvement Purchase Funnel 2022
TVB Broadcast Members: Study PPTs and VOD will display for download when logged in. Create a TVB member account | Request forgotten password The Impact of Home Improvement Services Advertising on Purchase Behavior The […]
Selling to Multicultural Audiences
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NEXT Women in Sales
Presented: September 22, 2022 / Forward Conference/ Sponsored by WideOrbit Moderator: Abby Auerbach, EVP, Chief Communications Officer, TVB; Executive Director, NEXT Women Speakers:Barb Brancato, Local Business Strategy Manager, KEZI-TV, Allen Media BroadcastingDenise Galiber, VP, Director […]
TVB Staff Bios
Senior Leadership Steve LanzanoPresident & Chief Executive Officer, TVB Steven J. Lanzano joined TVB, the national trade association representing America’s local broadcast television industry as President & CEO in January […]
Linear TV: The Go-To for Ad-Supported Viewing
TVB Broadcast Members: PowerPoint is available for download when logged in. Create a TVB member account | Request forgotten password With new streaming platforms seemingly popping up monthly, the TV viewing landscape is more […]
Holiday Shopping Analysis 2022
Holiday Shopping Analysis PowerPoint While the 2021 holiday shopping season was an improvement from 2020, COVID-19 prevented a complete return to normal. In 2022, Deloitte is projecting holiday shopping increases […]
TVB.org Research Virtual Web Tour
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TV Basics
TV Basics is a quick reference guide to measurement, trends, and ranker statistics.
Research 101
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Google Analytics 4: Training Local Business
Forward Conference 2022 Video on Demand
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