Skill Up Career Planning for 2023

Presented: December 2, 2022 | min run time Join NEXT Women for this new skill building series focused on professional development. Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, joins Winnie da […]

2023 BIA Forecast

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2023 U.S. Local TV Advertising Forecast

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Insurance Purchase Funnel 2022

TVB Broadcast Members: Study PPTs and VOD will display for download when logged in. Create a TVB member account | Request forgotten password The Impact of Personal Insurance Advertising on Purchase Behavior The goal […]

Home Improvement Purchase Funnel 2022

TVB Broadcast Members: Study PPTs and VOD will display for download when logged in. Create a TVB member account | Request forgotten password The Impact of Home Improvement Services Advertising on Purchase Behavior The […]

NEXT Women in Sales

Presented: September 22, 2022 / Forward Conference/ Sponsored by WideOrbit Moderator: Abby Auerbach, EVP, Chief Communications Officer, TVB; Executive Director, NEXT Women Speakers:Barb Brancato, Local Business Strategy Manager, KEZI-TV, Allen Media BroadcastingDenise Galiber, VP, Director […]

TVB Staff Bios

Senior Leadership Steve LanzanoPresident & Chief Executive Officer, TVB Steven J. Lanzano joined TVB, the national trade association representing America’s local broadcast television industry as President & CEO in January […]

Linear TV: The Go-To for Ad-Supported Viewing

TVB Broadcast Members: PowerPoint is available for download when logged in. Create a TVB member account | Request forgotten password With new streaming platforms seemingly popping up monthly, the TV viewing landscape is more […]

Holiday Shopping Analysis 2022

Holiday Shopping Analysis PowerPoint While the 2021 holiday shopping season was an improvement from 2020, COVID-19 prevented a complete return to normal. In 2022, Deloitte is projecting holiday shopping increases […]

TVB.org Research Virtual Web Tour

Get familiar with the vast research website resources by taking the on-demand virtual tour. TVB member web tour Non-TVB member web tour

TV Basics

TV Basics is a quick reference guide to measurement, trends, and ranker statistics.