Holiday Retail Sales To Defy Inflation

The Mastercard SpendingPulse annual holiday forecast indicates that during the upcoming 2022 holiday season, U.S. retail sales excluding automotive are expected to increase 7.1% YoY. This follows 8.5% annual growth MasterCard SpendingPulse recorded during the 2021 holiday season.

Scott Keenan Named News Director at CBS in Dallas

Veteran CBS journalist Scott Keenan has been named vice president and news director at CBS News and Stations’ businesses in Dallas-Fort Worth, including KTVT (CBS), independent KTXA, the CBS News DFW streaming channel and

General Motors to Be First Client Partner for NBCUnified

NBCUniversal announced that General Motors will become the first brand to integrate with NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform.

KBB: New-Auto Prices Up for 5th Straight Month

The average price paid for a new vehicle in the U.S. in August topped July’s record and kept the average transaction price solidly above $48,000, according to Kelley Blue Book. The Cox Automotive company said its new-vehicle ATP increased to $48,301 in August, beating the previous high of $48,080 set in the prior month.

How Local News Is Coming To CTV

VUit reported a 31% year-over-year increase in local news streaming ad revenue. CPMs went up 37% in the first half of 2022, which is good news for the broadcasters looking for additional revenue from streaming distribution.

In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting

Nielsen informed clients that the “big data” on which NielsenONE relies isn’t ready to be used to make transactions. Nielsen had planned to include its big data — information on viewing from set-top boxes and smart TVs — in its national TV ratings in September and have clients use it as currency in the scatter advertising market.

Capitol Broadcasting Launches 24/7 Local News Network: WRAL News+

Capitol Broadcasting Co. and its WRAL Raleigh, N.C., on Wednesday launched WRAL News+, a 24/7 multi-platform local news network. The new, streaming-first news channel is devoted to both streaming audiences and radio audiences. With key programming features, like weather every 10 minutes, “WRAL News+ is yet another WRAL offering to bring local news and information to viewers and listeners wherever and whenever they want it,” the company says.

Political Advertising: Social Media Loses Ground, While CTV Gains

Grace Briscoe, senior vice president of client development, candidates + causes, at Centro, says political advertising spend is not only robust but “remarkable” for a non-presidential election year. She discusses spend trends as well as ways to wage a more effective campaign.

U.S. New Vehicle Prices to Hit Record High Despite Rising Interest Rates

U.S. new vehicle prices are expected to hit a record high in August on the back of strong demand despite rising interest rates. Average transaction prices are set to reach a record $46,259, an 11.5% increase from a year earlier, according to the report from auto industry consultants J.D. Power and LMC Automotive.