Markets in four states, Kansas, Alaska, Arizona and Georgia have the largest percent of total over-the-air TV advertising spend coming from political. Alaska also has a Senate election, US House elections, and a Gubernatorial election. TV viewers in these states will be bombarded with political ads this fall.
Nielsen has partnered with a trio of data providers that specialize in specific ad categories like auto and healthcare to allow marketers to better plan, target and measure specific audience segments.
The Mastercard SpendingPulse annual holiday forecast indicates that during the upcoming 2022 holiday season, U.S. retail sales excluding automotive are expected to increase 7.1% YoY. This follows 8.5% annual growth MasterCard SpendingPulse recorded during the 2021 holiday season.
Veteran CBS journalist Scott Keenan has been named vice president and news director at CBS News and Stations’ businesses in Dallas-Fort Worth, including KTVT (CBS), independent KTXA, the CBS News DFW streaming channel and CBSDFW.com.
TelevisaUnivision, said it has completed its acquisition of Pantaya,, a streaming platform in the U.S. for Spanish-language movies and series.
NBCUniversal Local announced its 2022 Clear The Shelters nationwide pet adoption and donation campaign helped more than 161,500 pets, and counting, find new homes – the highest single-year adoption total in the initiative’s eight-year history.
NBCUniversal announced that General Motors will become the first brand to integrate with NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform.
The average price paid for a new vehicle in the U.S. in August topped July’s record and kept the average transaction price solidly above $48,000, according to Kelley Blue Book. The Cox Automotive company said its new-vehicle ATP increased to $48,301 in August, beating the previous high of $48,080 set in the prior month.
Advanced Advertising Summit panel “The Local View” looked at TV stations and cable operators reaping revenue on their digital and OTT platforms. Local advertising on linear TV is in a good spot, the panelists said, and OTT adds to the take.
The Advertising Research Foundation said it was launching an initiative to study attempts to measure attention and move attention metrics from the lab to field applications.
The Nexstar Media Charitable Foundation, whose mission is to improve the communities where Nexstar has a TV station by contributing to public charities and nonprofit organizations, has been busy so far in 2022.
Average transaction prices are set to reach a record $46,259, an 11.5% increase from a year earlier, according to the report from auto industry consultants J.D. Power and LMC Automotive.
Omnicom Media Group, Yahoo and Amplified Intelligence released a study that focuses on identifying when consumers pay attention to ads — and when they don’t.
Nobel Prize-winning economist Richard Thaler says the U.S. may have recorded two successive quarters of economic contraction, but it’s “just funny” to describe it as being a recession.
Last week, Gov. Greg Abbott released a first ad and, on Thursday, Beto O’Rourke, the former El Paso congressman and perennial Democratic hopeful, countered with two of his own.
VUit reported a 31% year-over-year increase in local news streaming ad revenue. CPMs went up 37% in the first half of 2022, which is good news for the broadcasters looking for additional revenue from streaming distribution.
Nielsen informed clients that the “big data” on which NielsenONE relies isn’t ready to be used to make transactions. Nielsen had planned to include its big data — information on viewing from set-top boxes and smart TVs — in its national TV ratings in September and have clients use it as currency in the scatter advertising market.
Capitol Broadcasting Co. and its WRAL Raleigh, N.C., on Wednesday launched WRAL News+, a 24/7 multi-platform local news network. The new, streaming-first news channel is devoted to both streaming audiences and radio audiences. With key programming features, like weather every 10 minutes, “WRAL News+ is yet another WRAL offering to bring local news and information to viewers and listeners wherever and whenever they want it,” the company says.
Grace Briscoe, senior vice president of client development, candidates + causes, at Centro, says political advertising spend is not only robust but “remarkable” for a non-presidential election year. She discusses spend trends as well as ways to wage a more effective campaign.
U.S. new vehicle prices are expected to hit a record high in August on the back of strong demand despite rising interest rates. Average transaction prices are set to reach a record $46,259, an 11.5% increase from a year earlier, according to the report from auto industry consultants J.D. Power and LMC Automotive.