WXIA Atlanta Names Denisha Thomas News Director

Tegna NBC affiliate WXIA Atlanta today appointed Denisha Thomas news director. She will start her new role on July 22 and report to Carol Fowler, 11Alive’s director of content. Thomas is currently news director of Tegna’s WATN Memphis and has the distinction of being first Black woman to lead a newsroom in that city.

Christopher Franklin Named WATN-WLMT Memphis GM

Tegna today promoted Christopher Franklin to president and general manager of WATN and WLMT, its ABC and CW duopoly in Memphis, effective immediately. He has been serving as interim GM since earlier this year. He was most recently marketing director at WATN-WLMT, which he joined in 2020, responsible for building the stations’ brands in the market.

For Diversity in Advertising to Stick, It Must Be Considered in More Places

There is every reason for advertisers to lean into their DEI goals and prioritize fair representation. While including multicultural and diverse talent in ad creatives is extremely important, it’s only one of many steps that advertisers should take to ensure that they are actually reaching diverse audiences effectively.

Survey Explores Media Habits of Black American Gen Zers

A new study and survey from Horowitz found that three in four (73%) Black Gen Zers watch TV content at least weekly. Black Gen Zers are more likely to watch on an actual TV set than any other screen. In fact, nearly 7 in 10 Black Gen Zers have a TV set in their bedroom, over-indexing compared to Gen Zers overall.

Gray Television Launches InvestigateTV+ en Español

“An essential part of Gray’s mission is investigative journalism, and it is our goal for everyone to see it. Whether a viewer speaks Spanish or English, we want to give viewers the opportunity to see, learn, and react from these stories,” said Lee Zurik, vice president of investigations.

Embracing Diversity: The Integral Role of Hispanic Heritage

As the fabric of American culture becomes increasingly diverse, the inclusion of Hispanic perspectives in media is a strategic imperative. Despite their significant presence in the population, Hispanics remain underrepresented in mainstream media. This gap represents not just a cultural oversight but a missed economic opportunity.