Feb. New Light-Vehicle Sales Overperform

New light-vehicle sales for February 2024 exceeded expectations. February 2024’s SAAR totaled 15.8 million units, up 6.3% from February 2023 and up 6% from January 2024, which had seen a 10-month low.

Toyota, Honda, Hyundai Reap the Rewards 

Increased incentive spending, a sharp rebound in inventory and demand for hybrids helped five of the seven automakers still reporting monthly sales to post solid gains in February, even as a few brands slipped.

Ford Slashes Price of 2023 Mustang Mach-E After Sales Plunge

Amid an industry-wide slowdown in electric vehicle demand, Ford’s EV sales fell 11 percent in January. “We are adjusting pricing for 2023 models as we continue to adapt to the market to achieve the optimal mix of sales growth and customer value,” Ford said in the statement.

New-Vehicle Inventory Eases to 2.55m in Jan.

Cox Automotive said vehicle inventory stood at 2.55 million in its latest estimate, a 75-day supply, down slightly from 2.7 million the previous month but still 819,000 vehicles — or 47% — higher than a year earlier.

NBCUniversal Makes Bid for Local Auto Advertising

NBC Spot On Automotive lets local auto dealers connect to opportunities to place ads in both English and Spanish across the Peacock streaming hub and various NBCU media properties. The offering is part of NBC Spot On, NBCUniversal’s advanced local OTT advertising platform, which launched in 2020.

EV Sales Start To Fall In California, an Industry Bellwether

Following a long, seemingly inexorable climb, registrations of battery-electric vehicles in California fell in the fourth quarter of last year. EV sales have now fallen for two consecutive quarters in the state, even as California regulators set a 2035 deadline for all new auto registrations to consist of zero-emission vehicles.

Chevy Leads Latest Ranking of Most-Seen Auto TV Ads

The NFL was a primary impressions delivery vehicle for all five ads on iSpot.tv’s chart. With 277.8 million national TV ad impressions, a commercial for the Chevrolet Silverado takes first place on iSpot.tv’s ranking of the most-seen auto TV ads for Jan. 15-21. A remarkable 98.6% of those impressions came from airings during NFL games and related coverage.

VW, BMW and Kia To Run Super Bowl Spots

The Super Bowl will see the return of BMW and Volkswagen as advertisers after hiatuses while Kia, a marketing mainstay during the Big Game, will be back for the third straight year.

U.S. New-Vehicle Inventory Expected To Rise Again in 2024, Forecast Says

New-vehicle inventory levels in the U.S. are expected to continue to reach post-pandemic highs this year, data analytics firm Cloud Theory said in its 2024 outlook report. U.S. new-vehicle inventories have been on the rise and reached a three-year high of 2.7 million last month, according to Cox Automotive.

KBB: New-Auto Sales Incentives Increased in May

The average transaction price (ATP) of a new vehicle in the U.S. increased May 2023 to $48,528, a month-over-month increase of 0.5% ($251) from an upwardly revised April reading of $48,277, according to Kelley Blue Book.

Ford, Tesla Announce Historic Agreement

The top executives from Ford Motor Co. and Tesla announced a historic agreement that will allow Ford customers to use 12,000 Tesla Superchargers across the U.S. and Canada.

Toyota’s Ads Drive Hispanic Loyalty

Toyota isn’t just winning the battle for Hispanic consumers — it’s dominating the nation’s second-largest ethnic group, in a triumph that’s more than 30 years in the making.