Feature Commentary: 3 Ways Broadcast TV Can Position Itself to Win Media Dollars
With CTV booming and marketing’s general celebration of all things digital, broadcast TV media sellers need to stand out more in order to gain an edge. How can publishers strengthen […]
Feature Commentary: As Connected TV Goes Mainstream, Brands are Taking Their Ads Local
Change is here. We’ve officially reached the tipping point in the rise of streaming. According to Samba TV, streaming has now caught up to linear TV platforms in time spent viewing, with half the population tuning in to traditional television while the other half are streaming TV. Either way, it’s all TV in the eyes of the customer.
Feature Commentary: How TV Sellers Can Help Clients Navigate Advertising in Uncertain Times
By: Elizabeth Bernberg, Sr. Director of Business Development, AdCellerant Although we are only halfway through the year, we have seen clear signs of slowing economic growth: the S&P 500 officially […]