NBCUniversal Is Going for Gold With $1.2 Billion in Olympic Ad Sales
NBCUniversal said it has sold $1.2 billion worth of advertising in the Paris Olympics and Paralympics, putting it on track to be the gold medal winner for most ad revenue ever generated by an Olympic Games.
Local Auto Dealers Spent More on Ads in 2023
The National Association of Automotive Dealers says local car dealers spent four percent more on advertising last year, with dealers spending a combined $8.9 billion. That was a $330 million increase compared to what was invested on marketing a year earlier, and an increase of $1.4 billion from the low point in 2020.
Women’s Sports’ TV Rights Boom May Have Finally Arrived
“Fast-growing audiences are watching at a high clip, and subsequently, women’s sports programming is in the ranks with some of the highest rated broadcasts overall,” said Denise Ocasio, Executive Director of Investment, GroupM US. “Advertising alongside women’s sports works.”
Scripps Wants Women’s Sports Boom To Boost Ion
It’s a good time to be in the women’s sports business, and during the upcoming upfront, the E.W. Scripps Co. will be pushing its WNBA and NWSL franchise nights as a way to get more advertisers spending more money on Ion and its other television properties.
Will Broadcast’s Local Sports Comeback Stand Up?
The implosion of the regional sports network business has allowed local broadcasters to step into the breach with live local pro-sports telecasts. “It’s a revamped approach to how these games are being distributed — you have increased viewership and increased value for your ad inventory with the [broadcast] business model,” Berke said. “Then you add streaming in to maintain your revenue growth and the value of the franchise going forward.”
Buildup to Summer Olympics Begins
As anticipation builds for the upcoming Summer Olympics in Paris, NBCUniversal has unveiled plans for an extensive live coverage bonanza, featuring over 200 hours of action-packed programming.
Political TV Ad Spending Grows. Does It Work?
What can station and station groups do to get more political dollars? Steve Passwaiter’s advice is to play the long game. “Attention means money. There’s a big opportunity this year from the local market down ballot contests.”
Local TV’s Hiring Crisis Has A Solution
If television wants to again attract the best and brightest, as well as retain the best of our current work force, the industry must offer a future that young people can get excited about. That will only happen if one leader steps forward and decides to create that future.
Jacky Rosen’s Record-Breaking Ad Splash in Nevada
The $14 million fall ad buy from Rosen comes after Cook Political Report moved the race, which could determine control of the chamber, to a toss-up on Wednesday.
How To Measure TV And Video Viewership When Every Currency Is Different
The JIC aside, currency providers agree they need more first-party data to ensure they have statistically significant and consistent forecasting capabilities for streaming campaigns.
All Political Advertising Is Local
According to local media forecasters BIA Advisory Services, local is still very much where the action is for political advertising – with linear broadcast TV alone projected to command a nearly $5 billion windfall before 2024 is done and dusted.
Local Television Prepares For Total Solar Eclipse Coverage
Those assigned to cover what Scientific American has dubbed “The Great American Total Solar Eclipse of 2024” will have a few tech, organizational and distribution improvements to enhance their coverage and reach viewers.
WISH And WNDY To Broadcast USL’s Indy Eleven Games Again
WISH and WNDY Indianapolis will be the official broadcast partners with the United Soccer League’s Indy Eleven for the 11th year in a row. Fans will have a free over-the-air option to watch all 20 matches this year, including the 17 home games at IU Indianapolis Carroll Stadium.
Stepping On the Gas for NextGen TV Broadcast Deployment
ONE Media’s Jerald Fritz says that NextGen broadcasting provides new essential tools for broadcasters to serve their viewers as well as generate new revenue streams. He thinks we need to fast track the effort to bring that to the market.
U.S. JIC Fully Certifies Comscore, VideoAmp As ‘Transactional’ Currencies
The U.S. Joint Industry Committee (JIC) this morning announced Comscore and VideoAmp have received full certification as a transactional currency for the U.S. advertising marketplace.
Broadcasters and the State of the Digital Divide in 2024
Just as rural and disadvantaged urban households have been sustained by the Affordable Connectivity Program (ACP) support, the program has also benefited broadcasters and digital content purveyors, which have been able to reach larger audiences with their video content. At the same time, however, the digital divide has shifted—today the digital divide is as much about content affordability as much as it is internet access.
Paul Hearty Named Chair Of ATSC Standards Technology Group
The board of directors of ATSC, the broadcast standards association, has named Dr. Paul Hearty of Samsung Electronics as chair of the ATSC technology group that oversees the ATSC 3.0 suite of standards.
Nielsen Plans To Make ‘Big Data’ Available as Currency in September
Nielsen is incorporating big data from Dish Network, DirecTV, Roku, Vizio and Comcast into its new measurement systems.
Rates up for Political Ads
This year is shaping up to be a “historically expensive” election, according to AdImpact. The political ad tracking firm says candidates have already placed $540.9 million in future ad reservations
NAB President: Broadcast Ownership Rules are ‘Desperately in Need of Modernization’
In last week’s TV Tech Summit keynote, NAB President/CEO Curtis LeGeyt discussed NextGen TV, diversity and concerns over how generative AI could impact local communities.