WISH And WNDY To Broadcast USL’s Indy Eleven Games Again

WISH and WNDY Indianapolis will be the official broadcast partners with the United Soccer League’s Indy Eleven for the 11th year in a row. Fans will have a free over-the-air option to watch all 20 matches this year, including the 17 home games at IU Indianapolis Carroll Stadium. 

Stepping On the Gas for NextGen TV Broadcast Deployment 

ONE Media’s Jerald Fritz says that NextGen broadcasting provides new essential tools for broadcasters to serve their viewers as well as generate new revenue streams. He thinks we need to fast track the effort to bring that to the market.

Broadcasters and the State of the Digital Divide in 2024

Just as rural and disadvantaged urban households have been sustained by the Affordable Connectivity Program (ACP) support, the program has also benefited broadcasters and digital content purveyors, which have been able to reach larger audiences with their video content. At the same time, however, the digital divide has shifted—today the digital divide is as much about content affordability as much as it is internet access.

Rates up for Political Ads

This year is shaping up to be a “historically expensive” election, according to AdImpact. The political ad tracking firm says candidates have already placed $540.9 million in future ad reservations

Gray To Provide Research And Consulting Services To CBS O&Os

CBS retained Gray Television’s in-house news research and consulting group, Strategic Insights & Activation Team (Strat Team), as a provider of market research and news consulting services to all 14 CBS owned and operated television stations. The first-of-its-kind partnership began on April 1.

Legacy TV Split Over Implications of Sports Streaming

Scripps, like other station groups, is capitalizing on sports teams’ desires to maintain broad local coverage, in this case with new deals involving the NHL’s Las Vegas Golden Knights and Phoenix Coyotes. Other recent high-profile local station sports partnerships include Tegna’s with the NBA’s San Antonio Spurs, Dallas Mavericks and Milwaukee Bucks, and Gray Television’s with that league’s Phoenix Suns, Atlanta Hawks, and New Orleans Pelicans.

Insurance Companies Selling Fewer ‘Life’ Policies

A record high 39% of US consumers said they were considering purchasing life insurance within the year, per a 2023 Limra study. To capitalize on the opportunity, insurers must understand who their prospects are, how to reach them, what they want, and what’s preventing them from pulling the trigger.

Gray Partners With Arena Football League To Offer OTA Coverage 

Gray Television today announced a multi-year agreement with the Arena Football League to bring Saturday arena football games over-the-air to local audiences in at least 34 markets across the United States. The first AFL games on Gray’s television stations will air on Saturday, April 27, and continue for the 10-week 2024 AFL season.

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal 

Nielsen has a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will also use Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.

Biden Goes Local in Effort To Get around National Media 

President Biden is seeking to find ways to lure swing state voters without just relying on the national media. And increasingly, he’s going local. During recent stops in key states including Wisconsin and North Carolina, the Biden campaign has made it a point to spend time with local outlets.

Broadcast TV ‘Primary and Preferred’ Live Sports Source

Local broadcast television is still the primary and preferred way viewers watch sports. That’s the leading conclusion from a TVB-commissioned 5,000-respondent sports survey conducted by Dynata that identifies the top media platforms Americans are using to watch or listen to sports — including traditional linear media, streaming and digital platforms.