Political Spending May Have Quieted Down For Now, But Lots Of Airtime Is Being Reserved
After a quieter-than-expected primary season led to 2024 election cycle spending sliding behind the pace of spending four years ago, the current electoral battle is back in the lead.
Jacky Rosen’s Record-Breaking Ad Splash in Nevada
The $14 million fall ad buy from Rosen comes after Cook Political Report moved the race, which could determine control of the chamber, to a toss-up on Wednesday.
All Political Advertising Is Local
According to local media forecasters BIA Advisory Services, local is still very much where the action is for political advertising – with linear broadcast TV alone projected to command a nearly $5 billion windfall before 2024 is done and dusted.
Rates up for Political Ads
This year is shaping up to be a “historically expensive” election, according to AdImpact. The political ad tracking firm says candidates have already placed $540.9 million in future ad reservations
Biden Goes Local in Effort To Get around National Media
President Biden is seeking to find ways to lure swing state voters without just relying on the national media. And increasingly, he’s going local. During recent stops in key states including Wisconsin and North Carolina, the Biden campaign has made it a point to spend time with local outlets.
Political Winds Could Reap a Windfall for Stations
Steve Lanzano, president and CEO of the Television Bureau of Advertising (TVB), the broadcast industry trade association, projected political campaigns would deliver a $10.2 billion infusion into the media economy, more than 10% higher than the last presidential cycle.
NAB Launches 2024 Election Toolkit for Broadcasters
The 2024 Election Toolkit assets help broadcasters serve their communities in the lead-up to Election Day on November 5. The toolkit includes information on identifying false statements online, examples of broadcasters’ work combating misinformation, voter registration resources and guides for finding local polling places.
Political Ad Spending Pace Trails 2020
In the past two weeks, $109.1 million in political ads have been tracked. AdImpact says it continues to see strong spending in the competitive U.S. Senate races where local broadcasters typically pull in more ad dollars.
Polarization, Not Presidential, Drives Political Revenue In ’24
While Biden and Trump are pulling all the focus, presidential campaigns aren’t driving most spending on TV stations this election year. Instead, down-ballot Senate, House, gubernatorial and other campaigns, and issues such as immigration and abortion are what will be bringing in the bucks.
Biden Campaign Launches $30M Ad Onslaught
Senior Biden campaign officials rolled out a $30 million TV and digital ad buy as part of an aggressive attempt to capitalize on the momentum from the State of the Union address.
Political, Olympics Cash To Fuel 2024 Media Spend Rise
Global advertising and marketing spending totaled $1.631 trillion in media. For 2024, that will be even higher, as PQ Media projects total media spending will grow “at a more robust” 7.7% in 2024.
Broadcasters Have Garnered the Lion’s Share of 2024 Campaign TV Ad Spend
According to Rossum, a provider of intelligent document processing, $62.7M has been spent on TV by political campaigns in the past six months
Election 2024—Inside Early Political Ad Spending in Battleground Races Election 2024
Record expenditures expected in the fight for control of the White House and Congress. One of Ambassador Haley’s SuperPACs, the SFA Fund, leads all Republican presidential advertisers in mid-February and has so far laid out more than $50 million across CTV, broadcast TV, cable/satellite TV, radio, Facebook and Google. President Trump’s primary SuperPAC, Make America Great Again, has spent about $40 million. All that SuperPAC spending at open rates makes local cable, radio and TV owners happy.
Kennedy Pac Surprises With Super Bowl Ad
The spot, just before the highly anticipated halftime show, generated fervor on social media and was the first political ad of the big game broadcast. The ad cost $7 million, PAC co-chair Tony Lyons confirmed to The Hill.
Political Dollars in Play as Senate Buys Kick In
A lot of the political spending so far has been tied to the presidential race, but Ad tracking firm, Ad Impact, says it has seen an uptick in pre-booking ads among several key U.S. Senate races.
Biden Super PAC Plans an Historic $250 Million Ad Blitz
The main Democratic super PAC supporting President Biden’s re-election bid, Future Forward, is beginning this week to reserve $250 million in advertising across the most important battleground states, a blitz that it says is the largest single purchase of political advertising by a super PAC in the nation’s history. The ads, which are to be split between $140 million on television and $110 million on digital and streaming platforms, will start the day after the Democratic National Convention concludes in August and will run through Election Day, the super PAC said.
GOP Hopefuls Spend Big in Iowa
Republican presidential campaigns have poured an unprecedented $124 million-plus into video and TV advertising in Iowa, according to estimates from AdImpact. The advertising dollars spent on U.S. elections and advocacy issues will grow to a record $16 billion this year, up 31.2% compared to the last presidential election in 2020, Axios reported in December.
Big Spending in 2024’s Highest-Profile Senate Race Has Already Begun
Millions of dollars are pouring into the West Virginia Senate race which is expected to be one of the most contentious and expensive elections next year.
2024 Primary Election Dates
So far, 23 states have confirmed the dates for their 2024 presidential preference primaries through the release of an official election calendar, candidate filing instructions, or an announcement from a state political party.
DeSantis’ Disastrous Twitter Launch Proves Traditional TV Ain’t Dead Yet
Pundits have warned of the death of “traditional TV” (aka cable, broadcast and satellite) for years. And yet, when it comes to live, nothing beats broadcast, as was proven by a disastrous Twitter experience when Florida Governor Ron DeSantis tried to break with tradition and announce his candidacy for President.