Political Dollars Keep Flowing
While the Presidential race may be too close to call, there IS a clear winner when it comes to total advertising dollars booked by both campaigns from Sept. 3 through Nov. 5, with Democrats outspending Republicans two-to-one.
Election 2024—Harris and Trump Campaigns Spend Big on Swing State Ads
The presidential contest has entered the home stretch. Last week’s debate might be the only one, but the ad contest between former President Donald Trump and Vice President Kamala Harris is a nearly constant presence nationwide and especially in swing states.
Harris-Trump Debate Draws 67M Viewers, Soars Past June Biden Face-Off
ABC News produced the debate, and ABC drew by far the biggest audience of any single network Tuesday night with 19.05 million viewers from 9-10:45 p.m. ET.
Kamala Harris Outpacing Donald Trump 28% In TV Ad Reach Ahead Of First Presidential Debate — Report
Since beginning her ad campaign in July, Harris ads have reached 44.4M U.S. households at an average frequency of 15.7, Samba says. That’s 41% higher than the 31.4M U.S. households that Trump’s ads have graced with a frequency of 13.9 during that time.
August Was First Billion-Dollar Political Ad Month Of 2024
AdImpact says August was the biggest month for political ad spending in 2024 so far, with $1.04 billion spent. That’s nearly double the $523 million spent during July.
Political Ads Hit $1 Billion in August
AdImpact says August was the biggest month for political ad spending in 2024 so far, with $1.04 billion spent. That’s nearly double the $523 million spent during July. And since Jan. 1, it has tracked $3.3 billion spent on political ads.
Broadcast TV to Benefit the Most from Political Ad Spend
Around $10.7 billion is likely to be spent this year, AdImpact says, with the lion’s share going to traditional TV channels and networks.
NAB Launches Election Preparedness Resources for Broadcasters Ahead of 2024 Elections
The National Association of Broadcasters today announced a sweeping election preparedness initiative designed to provide broadcasters with the critical resources, tools and training needed to navigate the complexities of the 2024 election cycle. As the voice for America’s broadcasters, NAB is supporting its members as they work to deliver accurate and reliable election coverage across all platforms.
Where They’re Spending: As Harris Rises, Trump Spends to Protect NC
Since early August, Trump’s campaign and its joint fundraising committees have invested at least $7.4 million in advertising in North Carolina, according to AdImpact figures reported by NBC News. This amount exceeds the roughly $4.4 million spent by Harris and her joint committees during the same period by about $3 million. This marks the highest expenditure by Trump’s team on ads in any swing state this month, narrowly surpassing Pennsylvania.
Going Local: A New Streaming Service Peeks into News In 2024 Election Swing States
Swing State Election News is an outgrowth of Zeam, a free streaming service affiliated with Gray Television that began last winter.
Democratic National Convention Audience Grows To 26.2M Viewers on Final Night as Kamala Harris Accepts Nomination
The final night of the Democratic National Convention, buoyed by a speech from Vice President Kamala Harris accepting the party’s presidential nomination, averaged 26.2M viewers on Thursday across 15 networks, according to Nielsen.
Democrats Draw Big Numbers On Night One
The DNC audience was greater than the first night of the party’s convention in 2020, when it drew 19.75 million viewers. The 2016 DNC recorded 25.95 million.
Harris-Walz TV Ads: Prime Time a Big Piece of the Puzzle
Traditional prime-time programming advertising buys — around $170 million — will be playing a big part in the Kamala Harris-Tim Walz campaign for President and Vice President for the next two months leading into the elections, according to reports.
‘Historic’ Level of Ad Spending Seen in Senate Races as Election Season Heats Up
The Presidential election gets the headlines, but the U.S. Senate races are more likely to benefit radio with hundreds of millions of dollars in spending and “historic” levels of ad reservations set to begin flooding the airwaves after Labor Day, according to ad-tracking firm AdImpact.
Campaign Spending Booms in Race to Define Harris
Kamala Harris and Donald Trump’s teams are racing to define the vice president, burning through cash to buy TV ads at a rate that indicates both sides see August as a turning point in the 2024 election.
Harris Campaign’s New $90M In Battleground Ads In August Aims To Sharpen Contrast With Trump
The media buy marks her campaign’s largest-yet investment in messaging to voters with just 2 1/2 months until Election Day in November.
Pro-Trump Super PAC Plans $100M Ad Blitz
A pro-Trump super PAC is planning a $100 million TV ad blitz in the lead-up to Labor Day, a massive sum as Trump moves to regain his footing in the campaign.
Trump Challenges Harris to Debates in September on NBC, Fox and ABC
Republican presidential nominee Donald Trump said he has agreed to three debates in September against his Democratic rival, Kamala Harris, on three different news networks.
Dems Outspending GOP Nearly 2X on Presidential Race
Democrats have poured nearly twice as much cash into political ads this cycle ($325 million) compared to Republicans ($181 million), according to the latest projections from AdImpact, a political advertising analysis firm.
Political Ad Spending Hits The Accelerator In August
AdImpact has revised its political ad spending projections upwards from $10.2 billion to a predicted record-breaking $10.69 billion. If that figure proves accurate, it would be a 19% increase from the $9.02 billion spent during the 2020 cycle.