2022 Political Ad Spend Revised Down 7.5%

The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.

Twitter To Relax Ban on Political Ads

Elon Musk’s social media service said it would begin to permit cause-based advertising to “facilitate public conversation around important topics.”

Political Ads Change Voting Beliefs

Forty-one percent have changed voting beliefs or have rethought a position because of a political TV ad, according to a new survey from Mediamath.

Political Spend to Hit $10.2b in ’22

PQ Media said political advertising will reach $10.2 billion in 2022, up from $10.14 billion in 2020. Additionally, the 2022 figures are 51.1% higher than the $6.76 billion spent during the 2018 midterm elections, according to the new forecast.