Political Ads Change Voting Beliefs

Forty-one percent have changed voting beliefs or have rethought a position because of a political TV ad, according to a new survey from Mediamath.

Political Spend to Hit $10.2b in ’22

PQ Media said political advertising will reach $10.2 billion in 2022, up from $10.14 billion in 2020. Additionally, the 2022 figures are 51.1% higher than the $6.76 billion spent during the 2018 midterm elections, according to the new forecast.

September Political Ad Spend Hits $1.1B

Fall’s political advertising for the midterm elections significantly ramped in September with a massive $1.1 billion in political advertising spending — double that of August’s $534.5 million, according to AdImpact.

Kantar Looks at the Midterms and Political Ad Spend for 2022

Political ad spending has always been an important component in media advertising. But in recent election cycles, spending is breaking records and becoming even more important as candidates strive to get their messages to the voting public, according to Kantar’s Steve Passwaiter.

US TV Stations Set for Record Midterm Political Ad Spending

S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media’s Steve Passwaiter, TVB’s Steve Lanzano, and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches.

Political Ad Spend Has Already Passed $6.4B

The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.