2022 Political Ad Spend Revised Down 7.5%
The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.
’22 Political Ad Spending Revised Down 7.5% to $8.94B
The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.
FEC Releases Increased Contribution Limits for the 2023-2024 Cycle
These increased limits apply to contributions from individuals and non-multicandidate PACs to federal candidates and national party committees, as well as to certain specialized accounts established by national party committees.
Democrats Introduce Constitutional Amendment To Reverse Citizens United Campaign Finance Ruling
This amendment, if passed, would allow Congress and state governments to enact “reasonable, viewpoint-neutral” limitations on campaign funding, including restricting corporations from spending “unlimited amounts of money to influence elections.”
4 Things That Were Changed (Forever) By 2022
Citing TVB’s 2022 Voter Funnel survey results, Campaigns & Elections highlights some of the political trends and developments emerging from the 2022 midterm elections.
Biden Resubmits Gigi Sohn Nomination for FCC Post
President signals he will continue to fight for nominee.
Twitter To Relax Ban on Political Ads
Elon Musk’s social media service said it would begin to permit cause-based advertising to “facilitate public conversation around important topics.”
Why Political Advertisers Need a CTV Strategy Ahead of 2024 Election Cycle
In a matter of months, the 2024 election campaigns will heat up as media strategies for national races take shape. Political marketers need to build on the momentum of the following media learnings and leverage clear advantages of CTV and programmatic advertising.
Georgia Runoff Spending Tops $400 Million as Warnock and Walker Battle for Us Senate Seat
With a combined total of 412.6 million thus far, the race between Democratic Sen. Raphael Warnock and Republican challenger Hershel Walker has become the most expensive of the 2022 midterms.
MFM: Local TV Political Ad Revenue Exceeds Expectations; Likely To Surpass 2020 Total
Political ad revenue has surpassed expectations for most TV broadcasters in the U.S. Heavy spending on many ballot initiatives paired with competitive races led to a windfall of ad revenue. There are strong indications that contentious issues will lead the 2024 election cycle to even more remarkable revenue heights for stations.
Spend Big, Win Big: 96% Of U.S. House Races Won by the Biggest Spender
Of the House races called so far, 96% were won by the biggest spender, a new OpenSecrets analysis found.
NBC Owned Stations Plan Live Local Midterm Coverage on FAST Channels
The NBC owned stations will deliver more live midterm election coverage on digital/mobile apps and on their local streaming services than ever before.
Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck
A new report that studied more than 200 political ad campaigns in the first half of 2022 concludes that when it comes to achieving the best results from TV, politicians should spend 10-20% on campaign ads on streaming and the rest on traditional TV.
Political Advertisers Shift Spending from Facebook to Streaming Platforms Ahead of Midterms
In the 2020 election cycle, the Democratic Governors Association spent roughly 75% of its advertising budget on Facebook, taking advantage of the app’s ubiquity and its ability to deliver hyper-targeted ads to potential voters.
Political Ads Change Voting Beliefs
Forty-one percent have changed voting beliefs or have rethought a position because of a political TV ad, according to a new survey from Mediamath.
Dems Outpace GOP on Spanish-Language Ads
Spending on Spanish-language media is poised to set records this midterm election, as Latino voters play an outsize role in battleground states.
Nexstar Says It Will Host Almost 50 Midterm Election Debates
Giant broadcaster Nexstar Media Group said the stations it operates will host nearly 50 statewide and local candidate debates and forums as part of its political coverage during this midterm election cycle.
Local TV Stations Are Cleaning Up on Political Advertising This Election Season
Political ads are rolling in at a record pace at TV stations across the US, especially in states with tight races that may decide which party controls the Senate.
Political Spend to Hit $10.2b in ’22
PQ Media said political advertising will reach $10.2 billion in 2022, up from $10.14 billion in 2020. Additionally, the 2022 figures are 51.1% higher than the $6.76 billion spent during the 2018 midterm elections, according to the new forecast.
Republicans Slash Ad Buys in N.H. Senate Race as Hassan Leads
Senate Republicans’ campaign arm is pulling millions of dollars in spending from New Hampshire’s race to shore up other candidates across the board, as Democratic incumbent Maggie Hassan continues to poll ahead of her challenger.