Trump Challenges Harris to Debates in September on NBC, Fox and ABC
Republican presidential nominee Donald Trump said he has agreed to three debates in September against his Democratic rival, Kamala Harris, on three different news networks.
Dems Outspending GOP Nearly 2X on Presidential Race
Democrats have poured nearly twice as much cash into political ads this cycle ($325 million) compared to Republicans ($181 million), according to the latest projections from AdImpact, a political advertising analysis firm.
Political Ad Spending Hits The Accelerator In August
AdImpact has revised its political ad spending projections upwards from $10.2 billion to a predicted record-breaking $10.69 billion. If that figure proves accurate, it would be a 19% increase from the $9.02 billion spent during the 2020 cycle.
The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars
Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode.
Trump Campaign Makes First Major TV Ad Buy Since Harris Entered Race
Former President Trump’s campaign has spent about $12 million on ads to run in the major swing states until Aug. 12, according to data from tracking firm AdImpact.
Kamala Harris Smashes Fundraising Record With Stunning $81 Million Haul Over 24 Hours
Hours earlier, Future Forward, the largest super PAC in Democratic politics, announced it had secured $150 million in commitments over the same period from donors who were “previously stalled, uncertain or uncommitted,” a senior adviser said.
As Presidential Race Enters Uncharted Territory, Ad Spending Passes $3 Billion Mark
Over the last two weeks, AdImpact says it tracked $165.8 million in political ads. That brings total spending so far this cycle to $3.19 billion, well ahead of the $2.61 billion that was spent at this point in the 2020 race.
Actblue Rakes in Nearly $50 Million in 7 Hours After Harris Campaign Launch
This has been the biggest fundraising day of the 2024 cycle. Small-dollar donors are fired up and ready to take on this election,” ActBlue wrote in an update posted to social media platform X.
Networks Go Live When Trump Rally Gets Violent
Reports from the field in Pennsylvania as shooting breaks out.
Passwaiter On Post-Presidential Debate Fallout: ‘Watch What The Donors Do.’
For both President Biden and former President Trump, campaign contributions have been significantly impacted by recent events.
TV Ratings: 24M Watch Biden Press Conference
President Joe Biden‘s televised press conference Thursday evening attracted a sizable audience. More than 24 million people watched the press event across eight broadcast and cable outlets, according to Nielsen. Fox News draws the largest audience among individual networks.
What A Biden Exit Would Mean For 2024 Political Ad Spending
BIA are forecasting growth for television over-the-air from the last presidential cycle and even the mid-cycle in 2022.
Biden Campaign Launches $50M July Media Blitz in Battleground States
The Biden-Harris campaign said in a statement it will target voters via TV, radio, and digital “on the issues that will decide this election.”
New Forecast Sees Political Ad Spending Hitting $10.7 Billion in 2024
AdImpact said it has increased its forecast for political ad spending in 20024 to $10.7 billion, from an earlier estimate of $10.2 billion.
ABC Grab High Ratings For CNN Debate
On broadcast TV, ABC topped all networks with 9.21 million people watching a simulcast of the CNN Presidential Debate.
Key Political TV Advertising States: Don’t Mean a Thing Without That Swing
Overall local TV will continue to get a big piece as voters still turn to live, linear TV news networks and stations during big political election seasons. Industry estimates say linear TV political ad spending will still account for a great deal of spending. eMarketer says 57% ($7.06 billion) of all political ad spending ($12 billion) will go to linear TV.
Senate GOP Plans $100M Ad Blitz as It Fights to Retake Chamber
The NRSC will begin placing reservations for independent expenditures on Thursday in four states: Ohio, Nevada, Michigan and Arizona. The committee described the buys as “multimillion dollar” investments in TV and digital.
BIA’s Ovadia: Political Fundraising Keeps Pace To Drive $12B In Spending.
Both political parties are raising money like never before — which means we will see spending like never before, Ovadia says.
Democrats Spending Heavily In NC
In the battle for the airwaves, Democrats are outspending Republicans by a margin of nearly 4 to 1, according to data from AdImpact. The first says that as of June 7, Democratic groups had spent more than $4 million statewide vs. about $1 million from Republicans.
Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter
With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the president of Silver Oak Political, joined forces with BIA’s Forecasting VP, Nicole Ovadia, to make sense of it all.