Campaign 2024 Ad Spend Is Already Surging

AdImpact calculates $307.61 million has been spent in the 2024 election cycle so far. That is 152% more than the $121.77 million that was spent up until this point during the 2020 election cycle.

2022 Political Ad Spend Revised Down 7.5%

The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact.

Twitter To Relax Ban on Political Ads

Elon Musk’s social media service said it would begin to permit cause-based advertising to “facilitate public conversation around important topics.”