TVB Op-Ed: Diversity and Trust – Your Marketing Medium Matters
It may surprise many marketers to learn that despite the outsized role digital media plays in all our lives and its rapid growth as an ad medium, television is the most dominant platform in influencing purchase decisions among Black and Hispanic consumers.
Press Releases content: NAB Prioritizes Antitrust Exemption, Relaxed Ownership Rules
The NAB is shifting into offense with the new Democrat-led FCC, pairing with newspaper publishers for an antitrust exemption in dealing with Big Tech along with pressing for a relaxation […]