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Randy Altman

VP Sales & Marketing, ProVantageX

Randy is a veteran of the local buying community having spent more than 30 years managing General Motors Northeast local media investments. She was recruited by Zenith to run the local broadcast group for their New York office focusing on negotiating group deals and value solutions for clients. It was there that she saw early signs of the need to improve the buy sell process to keep local media on pace with other mediums. Randy joined ProVantageX looking forward to educating colleagues about how automation could maximize value for clients and make local linear TV more attractive to advertisers. She is proud of the evolution of PVX and how they have been able to navigate the media landscape, standing stronger today with valuable solutions for the industry.