We look forward to bringing you Forward 2021!
The Networking Hall and Exhibit Hall open at 9:30a ET
The General Session begins at 10:30a ET
The Thought Leader Sessions begin at 2:30p ET
Welcome
Steve Lanzano, President & CEO, TVB
Debra OConnell, President of Networks, Disney Media & Entertainment Distribution;
Chair, Board of Directors, TVB
Business Forecast
Tom Buono, CEO & Founder, BIA Advisory Services
TVB Excellence Award
Honoring Career Achievement
Presented by: Steve Lanzano, President & CEO, TVB
Recipient: Ralph Oakley, Former President and CEO, Quincy Media
ANA CMO Interview
Host: Bob Liodice, CEO, ANA
Guest: Doug Zarkin, VP & CMO, Pearle Vision
TVB Excellence Award
Honoring Career Achievement
Presented by: Steve Lanzano, President & CEO, TVB
Recipient: Tim Busch, Former President, Nexstar Media
The Future of Measurement
Moderator: Hadassa Gerber, EVP, Chief Research Officer, TVB
Panelists:
Missy Evenson, VP Sales, Local Media, EW Scripps Company
Nancy Larkin, EVP, Managing Partner, LocalOne, Horizon Media
Bill Livek, Chief Executive Officer and Executive Vice Chairman, Comscore
Karthik Rao, Chief Operating Officer, Nielsen
– Live Q&A Session in Exhibit Hall –
The Future of Media Transactions
Lorne Brown, CEO, Operative
Robert D. Weisbord, President of Broadcast and Chief Advertising Revenue Officer, Sinclair Broadcast Group
Automotive on Overdrive
Moderator: Brad Seitter, EVP, Business Development, TVB
Industry Overview
Jason Stein, CEO, Flat Six Media
CMO Interview
Host: Steve Sturm, Executive Automotive Consultant, TVB
Guest: Angela Zepeda, CMO, Hyundai
Catalyst Award
Presented by: Lisa Sherman, President & CEO, Ad Council
Accepted by: Patrick McCreery, President, Meredith Local Media Group, Meredith Corporation
Fight for the Majority
Moderator: Dave Price, Political Director, Managing Editor, Sunday Evening Anchor, WHO 13
Panelists:
Dan Conston, President, Congressional Leadership Fund
Ali Lapp, President, House Majority PAC
Political Forecast
Steve Passwaiter, VP, Growth & Strategy, Media Intelligence, Kantar/CMAG
– Live Q&A Session in Exhibit Hall –
2022 Political Ad Spend
Craig Broitman, Chief Operating Officer, Katz TV Group
Steve Passwaiter, VP, Growth & Strategy, Media Intelligence, Kantar/CMAG
TVB Excellence Award
Honoring the Media Agency of the Year
Presented by: Steve Lanzano, President & CEO, TVB
Accepted by: Kathy Doyle, EVP, Managing Director, Local Investment, MAGNA Global
Embracing Business Practices
Moderator: Becky Meyer, SVP, National Sales, Gray Television
Panelists:
Kyle Eng, President, BrandLYNC
Jennifer Hungerbuhler, Head of Local Video and Audio Investment, Dentsu
Enabling Business Practices with AdTech
Moderator: Ed Busby, Senior Vice President, Strategy, TEGNA
Panelists:
Cordie DePascale, Chief Strategy Officer, PremiumMedia360
Mark Gorman, CEO, Matrix Solutions
Adam Helfgott, CEO, MadHive
Dan Lyons, President, SureWaves
Tim Swift, President & COO, WideOrbit
NEXT Awards
Presented by: Eric Mathewson, Founder & CEO, WideOrbit
Recipients:
Melissa Senande, Senior Account Executive, Univision Communications
Karen Vetere, Supervisor, Omnicom Media Group
The Business of Sports Betting
Moderator: Frank Fantini, CEO, Fantini Research
Panelists:
Chris Grove, Partner, EKG
Eric Hession, Co-President Caesars Sports & Online Gaming, Caesars Entertainment, Inc.
– Live Q&A Session in Exhibit Hall –
FanDuel & Local TV
Brad Seitter, EVP, Business Development, TVB
Jennifer Witte, VP, Investment, Horizon Next (FanDuel)
The Networking Hall and Exhibit Hall open at 9:30a ET
The General Session begins at 10:30a ET
The Thought Leader Sessions begin at 2:30p ET
Measurement & Analytics Track
Moving to Impressions: A Local Industry Imperative
(sponsored by Nielsen)
Moderator: Catherine Herkovic, EVP, Managing Director Local Television, Nielsen
Panelists:
William Sally, Executive Vice President, Sales, Nexstar
Bernie Shimkus, VP, Director of Research and Consumer Insights, Harmelin Media
Measuring for the Future of Media, Today
(sponsored by Comscore)
Moderator: Steve Walsh, EVP, Local Markets, Comscore
Panelists:
Frank Friedman, VP, Consumer Engagement, Local Media, EW Scripps
Kate Diehl, VP, Paid Media, Pinnacle Advertising
The future of Streaming: Local Targeting & Attribution
(sponsored by MadHive)
Moderator: Adam Helfgott, CEO, MadHive
Panelists:
Christopher Martinez, Director of Sales, Hearst Television
Michael Page, SVP, Digital Sales, Fox Television Stations
Do you REALLY Know Where Your Data Is Coming From?
(sponsored by HyphaMetrics)
Moderator: Christiana Cacciapuoti, SVP, Marketing & Innovation, MadHive
Panelists:
Joanna Drews, Cofounder & CEO, HyphaMetrics
Adam Helfgott, CEO, MadHive
Business Development Track
(track sponsored by Marketron)
Meet YOUR Dealer: David Auto Group
Moderator: Brad Seitter, EVP, Business Development, TVB
Speaker: David Kelleher, President, David Auto Group
Maximizing Revenue in the Legal Category
Moderator: Brian Wexler, SVP, Business Development, TVB
Panelists:
Haley Hall, Esq., Camden Law LLP
Brett Landon, Local & Digital Sales Manager, WABI-TV5 & The CW
Winning Ad Share in Local Growth Categories
(sponsored by Kantar)
Moderator: Jon Lafayette, Business Editor, B&C, Future plc
Panelists:
Gregory Aston, Chief Research Officer, Media Intelligence, Kantar
Jed Meyer, SVP, Media Domain Leader North America, Kantar
Gutters to Greatness: A Home Improvement Success Story
Moderator: Brian Allers, SVP, Business Development, TVB
Speaker: Doug Stacye, Owner, Gutter Cover
Looking Forward Track
Your Audience, Your Money: Reaggregation on Your Terms
(sponsored by Imagine Communications)
Moderator: Phil Kurz, Contributing Editor, TVTech
Panelists:
Catherine Badalamente, VP & Chief Innovation Officer, Graham Media Group
Brad Herman, SVP, Product Management, Ad Tech, Imagine Communications
Al Lustgarten, SVP, Technology and Information Services, Hearst Television
Gubernational Races 2022
(sponsored by FastPay)
Moderator: Zach Montellaro, State Politics Reporter, Politico
Panelists:
Marshall Cohen, Political Director, Democratic Governors Association (DGA)
David Rexrode, Executive Director, Republican Governors Association (RGA)
NEXT Women: Lessons in Leadership
(sponsored by WideOrbit)
Moderator: Jeanine Poggi, Assistant Managing Editor, Ad Age
Panelists:
Toni Coonce, EVP, Sales, WideOrbit
Jen Soch, Executive Director, Specialty Channels, GroupM
Valari Dobson Staab, President, NBCUniversal Local
OTT/CTV: Measure, Quantify, Sell
(co-sponsored by AdImpact & TVSquared)
Moderator: David Buonfiglio, VP, Digital, TVB
Panelists:
Dwight Green, Chief Business Officer, AdImpact
Bob Ivins, Chief Strategy Officer, TVSquared
John Vilade, VP & Head of Sales, Premion, TEGNA
Automated TV Updates Track
Track Moderator: James Southern, President, Frontrow Advisory; TIP Consultant
TIP
Bill Ekstrand, SVP, Media Management Systems, Horizon Media
Brett Jenkins, EVP, Chief Technology Officer, Nexstar; Co-Founder, TIP
WideOrbit
Will Offeman, Chief Product Officer
MadHive
Joe Marino, Head of Client Success Organization
Matrix Solutions
Brenda Hetrick, Chief Revenue Officer
SureWaves
Dan Lyons, President
PremiumMedia360
Cordie DePascale, Chief Strategy Officer