We look forward to bringing you Forward 2023!

View the Forward 2022 Agenda below

Welcome

Steve Lanzano, President & CEO, TVB

Media Agency Interview

Host: Steve Lanzano, President & CEO, TVB
Guest: Adam Gerber, Executive Director, US Investment Strategy, GroupM

TVB Excellence Award

Honoring Career Achievement
Presented by: Steve Lanzano, President & CEO, TVB
Recipient: Emily Barr, Former President & CEO, Graham Media Group

ANA CMO Interview

Host: Bob Liodice, CEO, ANA
Guest: Lindsay Chapman Bollenbach, Director of Advertising, Mohegan Sun

NextGen TV Keynote

Anne Schelle, Managing Director, Pearl TV

NEXT Awards

Presented by: Eric Mathewson, Founder & CEO, WideOrbit
Recipients:
Jennifer Christina, Partner, Integrated Investment, UM Worldwide
Megan Quirk, Account Executive, CBS News and Stations

Break

(sponsored by Madhive)

TVB Chair Remarks

Debra OConnell, President of Networks, Disney Media & Entertainment Distribution;
Chair, Board of Directors, TVB

TVB Excellence Award

Honoring the Media Agency of the Year
Presented by: Debra OConnell, President of Networks, Disney Media & Entertainment Distribution;
Chair, Board of Directors, TVB
Accepted by: Jennifer Hungerbuhler, EVP, Head of Local Video and Audio Investment, dentsu Media US

Moving Measurement Forward

Moderator: Hadassa Gerber, EVP, Chief Research Officer, TVB
Speakers:
Kathy Doyle, EVP, Managing Director, Local Investment, MAGNA Global
Missy Evenson, VP Sales, Local Media, Scripps
Carol Hinnant, CRO, Comscore
Karthik Rao, Chief Operating Officer, Nielsen

Ad Council Catalyst Award

Presented by: Lisa Sherman, President & Chief Executive Officer, Ad Council
Recipient: Eric Meyrowitz, Executive Vice President, Hearst Television

Automotive Keynote

Patrick Manzi, PhD, Chief Economist, NADA

Political Forecast

(sponsored by FastPay)
Steven Passwaiter, Vice President, Growth & Strategy, Media Intelligence, Kantar and Senior Advisor, CMAG


The Networking Hall and Exhibit Hall are open 9:30a-4:30p ET
The General Session begins at 10:00a ET
Break: 12:45p ET (sponsored by Marketron)
The Thought Leader Sessions begin at 1:15p ET

Welcome

Abby Auerbach, EVP, Chief Communications Officer, TVB; Executive Director, NEXT Women

How DEI Impacts Recruitment & Retention

Mary Murphy, PhD, Professor, Indiana University; Founder, Equity Accelerator

Thought Leader Tracks
Business Development:
Selling
Strategies

learn more
Business Development:
Advertising
Categories

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MediaTech:
Sales, Security
& Systems

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Measurement:
New Metrics &
Business Models

learn more
Cross-Platform:
Buying &

Selling
learn more
Live Q&A in Networking Hall
Ad Categories to Watch – 2:45 – 3:00p ET

Moderator: Brian Allers, SVP, Business Development, TVB
Speaker: Gregory Aston, Global Chief Research Officer, Media Intelligence, Kantar Media Division

NextGen Revenue Opportunities – 3:30 – 3:45p ET

Moderator: Brian Wexler, SVP, Business Development, TVB
Speaker: Bill Hague, Executive Vice President, Magid


Business Development: Selling Strategies Track
Selling Multicultural Content & Audiences

Moderator: Brian Wexler, SVP, Business Development, TVB
Speakers:
Paris Dennard, Former National Spokesperson & Director of Black Media Affairs, Republican National Committee
Steve Downing, National Operations Director, SagamoreHill Broadcasting
Antonio Roman, Regional President, Eastern Region, Univision

Pay on Delivery: Opportunities & Challenges

Moderator: Sara Gallegos, Sr. Director, New Business Development, Scripps
Speakers:
Joe Cerone, EVP, Local Investment, Zenith
Deb McDermott, CEO, Standard Media Group
Jenifer Peischel, SVP, Executive Director, Local Investment, RPA

Selling Linear + OTT

(sponsored by Gamut)
Moderator: David Buonfiglio, VP, Digital, TVB
Speakers:
Adam Gaynor, Chief Revenue Officer & Interim President, Gamut
Shawn Makhijani, SVP, Business Development and Strategy, NBCUniversal Television & Streaming and NBC Spot On

NEXT Women in Sales

(sponsored by WideOrbit)
Moderator: Abby Auerbach, EVP, Chief Communications Officer, TVB; Executive Director, NEXT Women
Speakers:
Barb Brancato, Local Business Strategy Manager, KEZI-TV, Allen Media Broadcasting
Denise Galiber, VP, Director of Sales, Hearst Television and Hearst Digital, Katz Media Group
Jennifer Scilabro, SVP Digital Sales, Local, Nexstar Digital

back to Thought Leader Tracks


Business Development: Advertising Categories Track
Automotive

Moderator: Steve Sturm, Executive Automotive Consultant, TVB
Speakers:
Monica Mellier Reagan, Group Media Director, Team One Advertising
Russell Wager, Vice President, Marketing, Kia America

Finance & Furniture

(sponsored by Kantar)
Moderator: Brian Allers, SVP, Business Development, TVB
Speakers:
Gregory Aston, Global Chief Research Officer, Media Intelligence, Kantar Media Division
Cole Bruner, President, Buska Wealth Management, LLC
Greg Crowley, Owner, Crowley Furniture & Mattress
Katie Crowley, Director of Marketing and Merchandising, Crowley Furniture & Mattress

Sports Betting

Moderator: Brad Seitter, EVP, Business Development, TVB
Speaker:
Jennifer Witte, SVP, Director, Video Investment, Horizon Next

Political

Moderator: Craig Broitman, EVP, COO, Katz Television Group 
Speakers:
Michael Beach, CEO, Cross Screen Media
Bradley Perseke, Partner, GMMB

back to Thought Leader Tracks


MediaTech: Sales, Security & Systems Track

Cybersecurity: Are You Ready?

Moderator: Ann Hailer, President, CoxReps
Speakers:
Mark Beck, SVP, Chief Information Officer, Cox Media Group
Luke Dembosky, Partner, Debevoise & Plimpton LLP
Felix Vargas, Chief Technology Officer, Security, CDI LLC

Advancing Automated TV: The Trading Partners

(sponsored by WideOrbit)
Moderator: James Southern, President and TIP Initiative Coordinator, Frontrow Advisory
Speakers:
Ed Busby, Chief Strategy Officer, TEGNA
Nancy Larkin, EVP, Managing Partner, LocalONE Investment & DEI Impact Team Leader, Horizon Media
Danielle Medina, Managing Partner, Director of Audio and Local Video, GroupM
Will Offeman, Chief Product Officer, WideOrbit

NextGen TV for Sellers

(sponsored by Pearl TV)
Moderator: Anne Schelle, Managing Director, Pearl TV
Speakers:
Catherine Badalamente, President & Chief Executive Officer, Graham Media Group
Robert Folliard, SVP, Government Relations and Distribution, Gray Television
Bill Hague, Executive Vice President, Magid

Advancing Automated TV: The MediaTech

(sponsored by Operative, PremiumMedia360, and SureWaves)
Moderator: James Southern, President and TIP Initiative Coordinator, Frontrow Advisory
Speakers:
KJ Anand, Senior Vice President & Chief Information Officer, CoxReps
Cordie DePascale, Chief Strategy Officer, PremiumMedia360
Dan Lyons, President, SureWaves
Michael Sutton, Vice President, Sales, Local Media, Operative

back to Thought Leader Tracks


Measurement: New Metrics & Business Models Track
Real Metrics & Values

Moderator: Kelly Abcarian, EVP, Measurement and Impact, NBCUniversal
Speakers:
Jennifer Hungerbuhler, EVP, Head of Local Video and Audio Investment, dentsu Media US
Julio Marenghi, President, Sales, CBS News and Stations

Moving to Advanced Audiences & Consumer Data

(sponsored by Comscore)
Moderator: Adam Bush, Senior Vice President, Sell-Side Account Management, Comscore
Speakers:
Karine McMaster, VP, Advanced Media, Local Investment, dentsu Media US
Becky Meyer, Senior Vice President, National Sales, Gray Television

Expanded Audiences & Crossing Platforms

(sponsored by Nielsen)
Moderator: Catherine Herkovic, EVP, Managing Director, Local Television, Nielsen
Speakers:
Tracy Chavez, EVP & Director of Investment Operations, Publicis Media
Stan Knott, Chief Operating Officer, Standard Media

Using TVB Research to Sell

Moderator: Hadassa Gerber, EVP, Chief Research Officer, TVB
Speakers:
Andrew Karamouzis, VP, Marketing Research Director, TVB
Ron Salmon, VP, Marketing Research Director, TVB
Anthony Spirito, Marketing Research Director, TVB

back to Thought Leader Tracks


Cross-Platform: Buying & Selling Track
The CTV Marketplace

(sponsored by AdImpact)
Moderator: John Link, Vice President, Sales & Marketing, AdImpact
Speakers:
Wil Danielson, SVP, Digital Sales, Nexstar Digital
Paul Winn, Managing Partner, Smart Media Group

Automating Cross-Platform Monetization

(sponsored by Imagine Communications)
Moderator: Rob Malcolm, Chief Product Officer, Imagine Communications
Speakers:
Diana Horowitz, VP, Strategic Sales, Advertising Technology, Imagine Communications
Ben Tatta, Chief Commercial Officer, Operative

A Deep-Dive Into CTV Attribution

(sponsored by Madhive)
Moderator: Ed McLoughlin, Managing Director, Madhive
Speakers:
Christopher Martinez, OTT Director of Sales, Hearst Television
Kent Tseng, Vice President, Product Management, Advanced Advertising, TelevisaUnivision

Monetizing Local OTT & Apps

(sponsored by BIA Advisory Services)
Moderator: Nicole Ovadia, Vice President, Forecasting & Analysis, BIA Advisory Services
Speakers:
John Conway, Vice President, WRAL Digital, Capitol Broadcasting Company
Tom Cox, President, Premion
Rick Ducey, Managing Director, BIA Advisory Services

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