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We look forward to bringing you Forward 2022!

The Networking Hall and Exhibit Hall are open 9:30a-4:15p ET
The General Session begins at 10:00a ET
The Thought Leader Sessions begin at 1:15p ET

Welcome

Steve Lanzano, President & CEO, TVB

Media Agency Interview

Host: Steve Lanzano, President & CEO, TVB
Guest: Adam Gerber, Executive Director, US Investment Strategy, GroupM

TVB Excellence Award

Honoring Career Achievement
Presented by: Steve Lanzano, President & CEO, TVB
Recipient: Emily Barr, Former President & CEO, Graham Media Group

ANA CMO Interview

Host: Bob Liodice, CEO, ANA
Guest: Lindsay Bollenbach, Director of Advertising, Mohegan Sun

NextGen TV Keynote

Anne Schelle, Managing Director, Pearl TV

NEXT Awards

Presented by: Eric Mathewson, Founder & CEO, WideOrbit
Recipients:
Jennifer Christina, Partner, Integrated Investment, UM Worldwide
Megan Quirk, Account Executive, ViacomCBS

Break

(sponsored by MadHive)

TVB Chair Remarks

Debra OConnell, President of Networks, Disney Media & Entertainment Distribution;
Chair, Board of Directors, TVB

TVB Excellence Award

Honoring the Media Agency of the Year
Presented by: Debra OConnell, President of Networks, Disney Media & Entertainment Distribution;
Chair, Board of Directors, TVB
Recipient: Jennifer Hungerbuhler, EVP, Head of Local Video and Audio Investment, dentsu Media US

Moving Measurement Forward

Moderator: Hadassa Gerber, EVP, Chief Research Officer, TVB
Speakers:
Kathy Doyle, EVP, Managing Director, Local Investment, MAGNA Global
Missy Evenson, VP Sales, Local Media, Scripps
Carol Hinnant, CRO, Comscore
Karthik Rao, Chief Operating Officer, Nielsen

Ad Council Catalyst Award

Presented by: Lisa Sherman, President & Chief Executive Officer, Ad Council
Recipient: Eric Meyrowitz, Executive Vice President, Hearst Television

Automotive Keynote

Patrick Manzi, Chief Economist, NADA

Political Forecast

(sponsored by FastPay)
Steven Passwaiter, VP, Growth & Strategy, Media Intelligence, Kantar/CMAG


The Networking Hall and Exhibit Hall are open 9:30a-4:15p ET
The General Session begins at 10:00a ET
Break: 12:45p ET (sponsored by Marketron)
The Thought Leader Sessions begin at 1:15p ET

Welcome

Abby Auerbach, EVP, Chief Communications Officer, TVB; Executive Director, NEXT Women

Recruitment, Retention & DEI

Mary Murphy, PhD., Professor, Indiana University and Founder, Equity Accelerator

Thought Leader Tracks
Business Development:
Selling
Strategies

learn more
Business Development:
Advertising
Categories

learn more
MediaTech:
Sales, Security
& Systems

learn more
Measurement:
New Metrics &
Business Models

learn more
Cross-Platform:
Buying &

Selling
learn more

Business Development: Selling Strategies Track
Selling Linear + OTT

(sponsored by Gamut)
Moderator: David Buonfiglio, VP, Digital, TVB
Speakers:
Shawn Makhijani, SVP, Business Development and Strategy, NBCUniversal Television & Streaming and NBC Spot On
Adam Gaynor, Chief Revenue Officer, Gamut

Pay on Delivery: Opportunities & Challenges

Moderator: Sara Gallegos, Sr. Director, Business Development, Scripps
Speakers:
Joseph Cerone, EVP, Director of Local Investment, Zenith
Deb McDermott, CEO, Standard Media Group
Jenifer Peischel, SVP, Executive Director, Local Investment, RPA

Selling Multi-Cultural Content & Audiences

Moderator: Brian Wexler, SVP, Business Development, TVB
Speakers:
Steve Downing, National Operations Director, SagamoreHill Broadcasting
Paris Dennard, National Spokesperson & Director of Black Media Affairs, Republican National Committee
Antonio Roman, Regional President, Eastern Region, Univision, TelevisaUnivision

NEXT Women in Sales

(sponsored by WideOrbit)
Moderator: Abby Auerbach, EVP, Chief Communications Officer, TVB; Executive Director, NEXT Women
Speakers:
Barb Brancato, Local Business Strategy Manager, KEZI-TV, Allen Media Broadcasting
Denise Galiber, VP, Director of Sales for Hearst Television and Hearst Digital, Katz Media Group
Jennifer Scilabro, SVP Digital Sales, Local, Nexstar Digital

back to Thought Leader Tracks


Business Development: Advertising Categories Track
Automotive

Moderator: Steve Sturm, Executive Automotive Consultant, TVB
Speakers:
Monica Reagan, Group Media Director, Team One Advertising, Lexus
Russell Wager, Vice President, Marketing, Kia America

Sports Betting

Moderator: Brad Seitter, EVP, Business Development, TVB
Speaker:
Jennifer Witte, VP, Horizon-Next Video Investment

Political

Moderator: Craig Broitman, EVP, COO, Katz Television Group 
Speakers:
Bradly Perseke, Partner, GMMB
Additional Speakers TBA

Trending Categories: Finance & Furniture

(sponsored by Kantar)
Moderator: Brian Allers, SVP, Business Development, TVB
Speakers:
Gregory Aston, Global Chief Research Officer, Kantar Media Division
Cole Bruner, President, Buska Wealth Management, LLC
Additional Speakers TBA

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MediaTech: Sales, Security & Systems Track

Cybersecurity

Moderator: Ann Hailer, President, Cox Reps
Speakers TBA

NextGen TV for Sellers

(sponsored by Pearl TV)
Moderator: Anne Schelle, Managing Director, Pearl TV
Speakers:
Catherine Badalamente, President & Chief Executive Officer, Graham Media Group
Robert Folliard, SVP, Government Relations and Distribution, Gray Television
Bill Hague, Executive Vice President, Magid

Advancing Automated TV: The Trading Partners

(sponsored by WideOrbit)
Moderator: James Southern, President and TIP Initiative Coordinator, Frontrow Advisory
Speakers:
Ed Busby, SVP, Strategy, TEGNA
Nancy Larkin, EVP Managing Partner Local Video Investment & DEI Impact Team Leader, Horizon
Danielle Medina, Managing Partner, Director of Audio and Local Video, GroupM
Will Offeman, Chief Product Officer, WideOrbit

Advancing Automated TV: The MediaTech

(sponsored by SureWaves, PremiumMedia360, and Operative)
Moderator: James Southern, President and TIP Initiative Coordinator, Frontrow Advisory
Speakers:
Cordie DePascale, Chief Strategy Officer, SureWaves
Dan Lyons, President, PremiumMedia360
TBA, Operative

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Measurement: New Metrics & Business Models Track
Expanded Audiences and Crossing Platforms

(sponsored by Nielsen)
Moderator: Catherine Herkovic, EVP Managing Director, Local Television, Nielsen
Additional Speakers TBA

Moving to Advanced Audiences & Consumer Data

(sponsored by Comscore)
Moderator: Adam Bush, Senior Vice President, Sell-Side Account Management, Comscore
Speakers:
Karine McMaster, VP, Advanced Media, Local Investment, dentsu Media US
Becky Meyer, Senior Vice President, National Sales, Gray Television

Real Metrics & Values

Moderator: Kelly Abacarian, EVP, Measurement and Impact, NBCUniversal
Speakers:
Jennifer Hungerbuhler, EVP, Head of Local Video and Audio Investment, dentsu Media US
Julio Marenghi, President, Sales, ViacomCBS

Using Research to Sell

Moderator: Hadassa Gerber, EVP, Chief Research Officer, TVB
Speakers:
Andrew Karamouzis, VP, Marketing Research Director, TVB
Ron Salmon, VP, Marketing Research Director, TVB
Anthony Spirito, Marketing Research Director, TVB

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Cross-Platform: Buying & Selling Track
The CTV Marketplace

(sponsored by AdImpact)
Moderator: John Link, Vice President, Sales, AdImpact
Speakers:
Wil Danielson, SVP, Sales, Nexstar Digital
Paul Winn, Managing Partner, Smart Media Group
Additional Speakers TBA

Automating Cross-Platform Monetization

(sponsored by Imagine Communications)
Moderator: Diana Horowitz, VP, Strategic Sales, Advertising Technology, Imagine Communications
Speakers:
Ben Tatta, Chief Commercial Officer, Operative
Additional Speakers TBA

Local CTV Attribution

(sponsored by MadHive)
Moderator: Joe Marino, Head of Client Success Organization, MadHive
Speakers:
Christopher Martinez, OTT Director of Sales, Hearst
Additional Speakers TBA

Monetizing Local OTT & Apps

(sponsored by BIA Advisory Services)
Moderator: Nicole Ovadia, Vice President of Forecasting & Analysis, BIA Advisory Services
Speakers:
John Conway, Vice President, WRAL Digital
Tom Cox, President, Premion & Head of Corporate and Business Development, TEGNA
Rick Ducey, Managing Director, BIA Advisory Services

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