Industry News

Major TV broadcast network-based groups command the top spots among consumers among new “skinny” live/on-demand TV services.
Despite a push by some major networks to reduce the ad loads in their shows, the average number of ad minutes per prime-time hour remains near its all-time high.
The retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots—These beloved shows are a surefire way to connect with the 50-plus demographic.
Noting how ad spending historically expands during periods of macroeconomic expansion, Publicis Media predicting fairly stable economic growth.
As Facebook grapples with backlash over its role in spreading disinformation—an internal dispute over how to handle the threat and the public outcry is resulting in the departure of a senior executive.
Through the opening rounds of the NCAA Men’s Basketball Tournament, national TV revenue is 6% higher versus a year ago.
Toyota and NBC’s effective six-second TV ads during the Winter Olympics have left some wondering what the future holds for six-second ad slots.
Google search results for “Amazon” pointed to a scam site for hours on Thursday, according to one report. Since then another series of ads took its place in some parts of the U.S.
Retail brands that cater to either the affluent or those who are budget driven, such as dollar stores, are doing well, says Deloitte.

TVB Features

American Idol returned to broadcast television. Sunday’s opening telecast on ABC delivered a 5.9 hh rating nationally, with a 10.2 in Birmingham. Our featured market this week is Champaign and Springfield-Decatur, IL.
The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.

Research Now study featuring the 2018 Bomb Cyclone and its impact on Boston, confirms local TV’s importance during dangerous weather conditions.

How should I enhance or amplify my linear buy with digital?


“'All politics is local’ was a phrase made famous by the late Speaker of the House, Tip O’Neill, and today, all marketing is local.”—Lynne Tornabene, Director of Marketing, Mobile Advertising & CMO, Quattro Wireless
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Get connected to jobs in the local broadcast TV industry.


DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness