In the first week of March, impressions for adults 18-34 were up year to year 52% for both live and live+1 viewing in the LPM markets, while in the second week live viewing increased by 83% and live+1 viewing by 84%. Our featured market this week is Spokane, WA.
Broadcast TV Viewership During Coronavirus
TVB analyzed TV viewership for the first 3 weeks of March 2020, comparing them to the same time in 2019. Among key demos and dayparts, there has been a strong increase in broadcast TV viewing.
TVB News Minute
TVB's latest news in 60 seconds. This week's topic, TV Viewership During Coronavirus with Hadassa Gerber
EVP, Chief Research Officer, TVB.
How to keep coronavirus from spreading around your station
“Review your emergency protocol plans and update and expand as necessary for any possible scenario.”—Michael P. Hill, Founder & publisher, NewscastStudio
Nielsen Total Audience Report Q3 2019
Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Critical resources for agencies and advertisers during the coronavirus outbreak are available here. Critical resources for TVB members are available here.