Cook Political updated their 2020 Electoral College ratings, and 3 states found themselves in the "toss up" column: AZ, FL and NC. Winning over the independent voters in these states will be crucial to both candidates. Our featured market this week is Colorado Springs-Pueblo, CO.
TVB News Minute
TVB's latest news in 60 seconds. This week's topic, Digital Revenue Opportunity with Dave Buonfiglio, VP, Digital, TVB.
Why Local Leadership Matters
“The art of leadership comes down to a number of things, but foremost is the ability to present a bold, yet achievable, vision, then show others why it is in their best interests to take that vision as their own. The execution of vision is what great station leaders have been doing the past weeks and months.”—Hank Price, media consultant
Moving Forward in a COVID-19 World: Local TV is Key
TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.
Moving Forward: States Open For Business
As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Broadcast TV Viewership During Coronavirus
TVB analyzed TV viewership of March, April, May & June 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.
2020 Coronavirus Media Usage Study
TVB commissioned Dynata to conduct a study during this unprecedented time to determine the pandemic’s impact on people’s attitudes about and consumption of media.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Critical resources for agencies and advertisers during the economic rebound are available here. Critical resources for TVB members are available here.