Industry News

The labor market’s recovery is showing signs of losing momentum as persistently elevated applications for unemployment benefits show layoffs remain historically high despite summer hiring.
Online grocery will account for 21.5% of total grocery sales by 2025, an estimated $250 billion, representing more than a 60% increase compared to pre-pandemic estimates.
Global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across various mediums with sales data to gauge an ad campaign’s return on investment.
Comcast’s NBCUniversal unit said it is introducing a new measurement system that tells marketers how effective their ad spending has been across campaigns, screens and platforms.
Black-ish is set to have its very own animated episode. The episode is part of a one-hour special that will air ahead of the Season 7 premiere, will follow the Johnsons as they navigate the upcoming election.
The FCC has voted to deny an appeal of its decision that eight station groups failed to negotiate retransmission consent in good faith and has further decided to propose each of the 18 stations at issue over $500,000 apiece.
Retailers, with some exceptions, have been slow out of the gate in announcing their seasonal hiring plans. “The pandemic has thrown typical holiday hiring patterns off,” said Andrew Challenger, VP of Challenger, Gray & Christmas.

TVB Features

Kansas City delivered a 47.5 with the Chiefs, the highest local NFL live+1 hhld rating for Week 1. Other standouts include a 45.6 with the Saints in New Orleans, a 38.9 with the Bills in Buffalo, and a 36.7 with the Packers in Milwaukee. Our featured market this week is Jackson, MS.

TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.

TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.

The Media Industry and COVID-19: What We've Learned from Working Remotely

“Through flexibility and creativity, broadcasters have demonstrated that remote work is not only possible, it also has positive, if unexpected, benefits that will continue well beyond the current situation. By developing the same kind of flexibility and creativity in their approach to remote work, NEXTers can thrive both now and into the future, as they move forward in their careers.”—Eric Mathewson, Founder & CEO, WideOrbit

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.

TVB analyzed TV viewership of March, April, May, June, July & August 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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