As more and more viewers begin to rely on streaming, but are unwilling to cut out live and broadcast TV completely, they are turning back to antennas.
The Big Bang Theory finale nationally delivered a 12.6 live+1 hh rating, with a 26.2 in Dayton, a 23.3 in Pittsburgh, and a 22.1 in Louisville. Our featured market this week is San Antonio, TX.
Fall 2019 Broadcast Networks Prime Line-Ups
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out trailers for the new shows.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Duration Weighting In Video Ad Measurement: Time Matters
“If we believe in the notion that advertising viewed, heard and experienced by audiences can cause people to change or affirm future buying behaviors, then we also have to assume that the opportunity for audiences to actually experience that advertising–including how long the ads were or could have been viewed–really matters.”
— Dave Morgan, CEO, founder, Simulmedia
Thought Leadership Q&A
How important are content and playout integration in ad management?
The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.
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