Industry News

Studies have shown that TV has higher ROI than digital display, overcoming TV’s CPM disadvantage. Nielsen NC Solutions shows that, after making up for its higher CPM, linear TV doubles the ROI of digital display -- meaning it must have six to ten times the selling power ignoring cost.
Bridging the Great Health Divide, Gray’s multiplatform coverage project will take a fresh look at the longtime health disparities in both Appalachia and the Mississippi Delta.
ATSC President Madeleine Noland weighs in on the technology’s rollout, the importance of peripheral receiver devices for viewers’ embrace and prospective nontraditional uses cases for the spectrum as a broadcast revenue driver.
Marc Pritchard, Chief Brand Officer at P&G, believes in the power — and ROI — of traditionally delivered radio and TV. In 2020, with some brands pulling back on their advertising activity, P&G increased its outreach to consumers and aired 22% more spots compared to 2019.
The National Association of Television Program Executives is presenting Jordan Wertlieb, President of Hearst TV with the Lew Klein Award for Leadership, one of four Iris Awards.
NBCU deploys tool that uses machine learning to examine the efficacy of nearly 700 past Olympic ads, offering suggestions to improve messaging.
With information surging around recent national events, the News Literacy Project and Scripps are again teaming up to launch a national public awareness campaign to promote news literacy and the role of a free press in American democracy.
TV news viewers are still turning to mobile apps for information, and broadcasters are striving to deliver the right content to their users and to monetize the experience.
WSLS promoted Margaret Kreger Ashburn to news director, overseeing the editorial content and its execution on all platforms, as well as helping maintain the station’s brand image.
53% of Americans get their news from social media at least some of the time, but an increasing percentage of them feel it is making them more confused about current events, according to a report from the Pew Research Center.

TVB Features

The NFL wildcard matchup between theRavens and the Titans aired on both ESPN & ABC, and viewers opted for ABC! Nationally, ABC delivered a 10.9 live+same day hhld rating, 3 times the audience that ESPN delivered (3.2). Our featured market this week is Seattle-Tacoma, WA.

Marketers/Agencies: Take the “Me” Out of “Media”

“Media decision makers believe Americans spend 13% of their daily media time with live TV, a -17 point difference from the actual 30% of time spent.” - Pierre Bouvard, Chief Insights Officer, CUMULUS MEDIA | Westwood One

TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.

As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Updates in: Arkansas, Delaware, Florida, Idaho, Indiana, Idaho, Kentucky, Massachusetts, Minnesota, Montana, Oregon, Texas, Vermont, Washington State.

TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.

TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.

TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.


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