Text/HTML

Industry News

Nine distinguished members of the media industry were honored at the 17th Annual Library of American Broadcasting Foundation's Giants Of Broadcasting & Electronic Arts awards ceremony.
Fox News' coverage from 10 a.m. to 3:30 p.m. drew the highest total viewership of any network, averaging around 2.9 million sets of eyeballs with MSNBC coming in second with 2.7 million viewers in the same time period.
While the third quarter brought softening auto advertising, legal is helping fill the gap, broadcasters say.
Local TV broadcasters have an answer for advertisers looking for more opportunities to invest in brand-safe, premium video: multiplatform campaigns that include spots in linear TV, OTT, online and mobile.
Fox TV Stations, Meredith Corp. and WRAL/Capitol Broadcasting will serve as pilot media company partners with Accelerate Local to develop new modes of consumer engagement and revenue.
Bill Livek, Comscore's latest CEO, plans to execute the plans that have been put in place and focus on the measurement of premium video and cross-platform.
Automakers spent an estimated $530.1 million on TV ads during October, an increase of 13.18% from September’s $468.4 million, according to iSpot.tv.
A new GroupM Business Intelligence report states that SVOD marketing “could spend incremental billions on advertising each year.”
“Our strategy is to expand our reach and scale over the past 23 years are married to a commitment to enhance value for shareholders,” said Nexstar Media Group founder and President/CEO Perry Sook.
The Nexstar President/CEO and company founder is planning to deliver the Keynote address at the Station Group Summit planned for the 10th anniversary NATPE Miami.
RSS

TVB Features

TVB’s analysis reveals how Broadcast TV dominates against four of the top alternate media choices: cable TV, Netflix, YouTube and social media. Our featured market this week is Richmond-Petersburg, VA.

“Once impressions-based selling and buy-sell automation become the norm, local TV buyers and sellers will have more time to be creative on campaigns, and sales reps can spend more time in front of clients.”— Automation roundtable with ABC/Disney, Gray, Meredith, NBCU, Sinclair, ProvantageX

It's Time for Impressions to be the Currency of Local Broadcast TV

“Local TV stations offer content to brands and marketers on primary, digital-sub, OTT and yes, even digital channels. It is time to consider all of that viewing in a consistent way, using impressions, so advertisers can mix, match and maximize their local marketing strategies.” —Steve Lanzano, President & CEO, TVB

What's driving ad revenue growth for TV in 2020?

Nielsen’s Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Get connected to jobs in the local broadcast TV industry.

 

DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness