The NFL wildcard matchup between theRavens and the Titans aired on both ESPN & ABC, and viewers opted for ABC! Nationally, ABC delivered a 10.9 live+same day hhld rating, 3 times the audience that ESPN delivered (3.2). Our featured market this week is Seattle-Tacoma, WA.
Marketers/Agencies: Take the “Me” Out of “Media”
“Media decision makers believe Americans spend 13% of their daily media time with live TV, a -17 point difference from the actual 30% of time spent.” - Pierre Bouvard, Chief Insights Officer, CUMULUS MEDIA | Westwood One
TVB News Minute
TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.
Moving Forward: States Open For Business
As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Arkansas, Delaware, Florida, Idaho, Indiana, Idaho, Kentucky, Massachusetts, Minnesota, Montana, Oregon, Texas, Vermont, Washington State.
2020 Absentee & Early Voting State by State
TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.
Moving Forward in a COVID-19 World: Local TV is Key
TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.
Broadcast TV Viewership During Coronavirus
TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Critical resources to help agencies and advertisers in a pandemic environment are available here. Critical resources for TVB members are available here.