Kansas City delivered a 47.5 with the Chiefs, the highest local NFL live+1 hhld rating for Week 1. Other standouts include a 45.6 with the Saints in New Orleans, a 38.9 with the Bills in Buffalo, and a 36.7 with the Packers in Milwaukee. Our featured market this week is Jackson, MS.
TVB News Minute
TVB's latest news in 60 seconds. View the current weekly topic and our Hot Topics.
2020 Absentee & Early Voting State by State
TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.
The Media Industry and COVID-19:
What We've Learned from Working Remotely
“Through flexibility and creativity, broadcasters have demonstrated that remote work is not only possible, it also has positive, if unexpected, benefits that will continue well beyond the current situation. By developing the same kind of flexibility and creativity in their approach to remote work, NEXTers can thrive both now and into the future, as they move forward in their careers.”—Eric Mathewson, Founder & CEO, WideOrbit
Moving Forward in a COVID-19 World: Local TV is Key
TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers.
Moving Forward: States Open For Business
As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly.
Broadcast TV Viewership During Coronavirus
TVB analyzed TV viewership of March, April, May, June, July & August 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TV viewing.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Critical resources for agencies and advertisers during the economic rebound are available here. Critical resources for TVB members are available here.