Industry News

Gray Television’s OTT strategy extends to its newly-acquired Raycom stations. With this expansion, SBTV reaches 102 DMAs, including 41 of the top 100 markets across all station groups, reaching 30% of the US population.
WideOrbit and Mediaocean are partnering to automate the buying and selling of local broadcast ad spots, to make it easier for media buyers to add local TV inventory to brand campaigns.
Univision Communications launched a slate of new local news apps which include livestream for mobile users.
New research from the Phoenix deployment of Next-Gen Television shows that the new service delivering live, over-the-air TV could increase broadcast TV viewing and drive sales of new television receivers.
According to Edelman's 2019 Trust Barometer, the number of respondents who consume traditional news weekly or more, and share or post news content several times a month or more, has increased from 26% to 40% compared to last year.
For mobile ads, the majority of consumers are most receptive while at home watching TV.
Data from the Video Advertising Bureau, which tracked 120 DTC brands using Nielsen data, shows that the group spent over $2 billion in TV in 2018, up from $1.1 billion two years ago. Of the 120 DTC brands, 70 are buying TV ads for the first time.
Facing competition from rivals and challenges from clients, Nielsen is defending its dominance in the media measurement business by insisting its methods more accurately count minorities and preserve diversity in media in a way big-data providers don’t.
The latest deal sees the company expanding its relationship with the NBCU Owned Television Stations, encompassing 40 NBC and Telemundo stations in 28 markets.

TVB Features

New Orleans edged out Philadelphia, delivering a 20.8 household rating on Fox, with a 60.2 in New Orleans and a 44.8 in Philadelphia. Our featured market this week is Seattle-Tacoma.

The Voter Funnel Study set out to determine the impact of different media used in the 2018 political races and ballot initiatives.

“There are new and fast-growing players and new distribution models, both ad-supported and not, and we consume it across more screens. But folks, it’s all still TV.”—Kris Magel, President, DAN Media Clients, Dentsu Aegis Network

How has access to data via smart TVs and connected devices upped the game for broadcasters and marketers?

The number of OTA homes is growing, with more pronounced growth in recent years.

Let's Change The Comfortable Digital Marketing Lie In 2019

“The belief that every sale that can be tracked to digital media is wholly and fully due to the consumer seeing media is an inflated and often false perception.” — Fred Ashkam, Director of Analytics IMM

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Get connected to jobs in the local broadcast TV industry.


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