Industry News

Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.
After years of explosive growth, mobile media usage may be slowing down, according to a new report from comScore. Meanwhile, traditional live TV still holds a strong position versus both delayed viewing and competition from over-the top.
Months after kicking the tires on a modest reduction of in-game commercial stoppage, the NFL on Wednesday said that it is working with broadcasters on a scheme to restructure the ad pods in all future televised contests.
Google’s advertising crisis went global after some of the biggest marketers including AT&T Inc. and Johnson & Johnson halted spending on YouTube and the internet company’s display network, citing concern their ads would run alongside offensive videos.
A new white paper from comScore examines some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead — and beyond.
The TV industry has been busy in the past year, and as broadcasters head back to Las Vegas for the NAB show, expect to see issues like regulation, standards and new technology implementations dominate discussions.
There are still some issues yet to be resolved with ATSC 3.0, but the standard is pretty much complete, and this year’s spring NAB Show will mark its coming-out party
"This is Us" has proved that there's still no matching broadcast television when it comes to finding the best chance of reaching the biggest audience.

TVB Features

The season premiere of Survivor: Game Changers delivered a 4.5 National HH rating with a 9.7 HH rating in Dayton, 8.3 in Minneapolis, and 8.0 in Cincinnati. Our featured market this week is Oklahoma City, OK.
In Feb’17, the percentage of households with wired cable dropped to 52.5, as the percentage of broadcast only households rose to 13.0%. The percentage for homes with ADS (alternate delivery systems) remained at 30.3%. Local Interconnect Penetration.

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The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.
“With attribution, optimization and data intelligence taking center stage, TV - linear television in particular, provides verifiable results to marketers and their agencies.”—James Fennessy, CEO, Standard Media Index
An Industry Leader—and Cheerleader
“I like to say I have really had a front row seat at the changes and developments and advancements of the broadcast industry. When you look at how dramatically our industry changed just over the last five years, it’s day and night.” —Paul Karpowicz, President, Meredith Local Media Group.

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Knowing what’s running, and where, is essential. View the latest broadcast network program line-ups.

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