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DTSTART;TZID=America/New_York:20210729T080000
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UID:10000113-1627545600-1627578000@www.tvb.org
SUMMARY:AAPC: 2021 Digital Politics
DESCRIPTION:AAPC’s 2021 Digital Politics is this year’s must-attend event featuring engaging programming on reaching voters where they are using digital tactics\, optimizing campaign budget and time with the cutting-edge digital tools and strategies\, and where digital is headed in a post-COVID campaign cycle. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-2021-digital-politics/
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DTSTART;TZID=America/New_York:20210729T130000
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SUMMARY:TVB Member Webinar: Linear + OTT Advertiser Success Stories
DESCRIPTION:Moderated by: Brian Allers\, SVP\, Business Development\, TVB \n\n\n\nPresenters:Rachael Gordon\, CMO\, Texas Mattress MakersCesar Olivier\, Manager\, Strategic Partners\, PremionLori Cauley\, Chief Brand Officer\, Member One Credit UnionPatrick Callahan\, Manager\, Digital Sales\, GrayMichelle Behrendt (Cray)\, COO & CMO\, Oak ElectricMike Talik\, Digital Sales Manager\, WXYZ / WMYD Scripps \n\n\n\nOTT is the HOTTEST media local stations have to sell. During this session you will hear directly from local businesses who have added OTT as an extension to their broadcast TV schedule. Key topics include: \n\n\n\nWhy these local businesses decided to add OTT to their media mix.Where the budget came from – newly created or cost shifted from another form of media?How broadcast TV’s reach and OTT’s targeting ability positively impacts the bottom line.Types of creative and learnings from station’s performance reports.Your questions! This is your opportunity to ask key decision makers how they’re utilizing these two powerful forms of media.\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-member-webinar-linear-ott-success/
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